We specialise in Digital Marketing but our long-term expertise is PPC management. Pay Per Click delivers traffic (or visitors) by placing your website in prominent positions on search engines. Google AdWords is a power house for businesses looking to capitalise on people looking for particular information or goods and services. These days almost everything on the web can be measured, this ensures we are able to prove a particular return on ad spend and can prove our value to your business.
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A Profound Business Question
A Profound Business Question Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to ask you a question which I found to be highly profound when I heard it. When you’re in the last few years of your business career, will you be as dependent on bringing in the new customer Read more about A Profound Business Question[…]
Your Businesses Core Fundamentals
Your Businesses Core Fundamentals Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about what I refer to as core fundamentals. These are internal to your business, so not something like a mission statement that you would share and it’s 5-10 things that you are going to Read more about Your Businesses Core Fundamentals[…]
Quality Score Explained
Quality Score Explained Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to take you through the Google Ads Quality Score. How it is calculated and how you can improve it. Quality score according to Google is a general guide for whether your ads and landing pages are useful to the Read more about Quality Score Explained[…]
Exploring Ad Rank In Google Ads
Exploring Ad Rank In Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I am going to talk you through Ad rank in Google Ads. What it means, how you influence it and what it’s made up of. Ad rank is what is used to determine if and where your ads are Read more about Exploring Ad Rank In Google Ads[…]
Congruency In Your Digital Marketing
Congruency In Your Digital Marketing Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to talk to you about the importance of being congruent from the messaging in your ad to the copy on your landing pages. Whenever you create an ad on any platform, you should have a call to Read more about Congruency In Your Digital Marketing[…]
The Product Demonstration Principle
The Product Demonstration Principle Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk with you about the product demonstration principle, the product demo is often used in infomercials where they have a product for sale and in order to prove that it does what it’s supposed to do, they Read more about The Product Demonstration Principle[…]
A Google Ads Feature You Should Test
Google Ads Feature You Should Test Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about a fairly new feature which if you haven’t tested yet, I would recommend implementing. In the previous google marketing live, google talked about discovery ads, but it’s a feature which has Read more about A Google Ads Feature You Should Test[…]
Hidden Opportunities Within Your Business
Hidden Opportunities Within Your Business Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about some potential hidden opportunities within your business. Often it’s the case that when business owners are looking to increase revenue, they mainly look at increasing the number of new customers and that Read more about Hidden Opportunities Within Your Business[…]
Have You Sold Yourself On Your Own Business?
Have You Sold Yourself On Your Own Business? Video Transcription Thomas Green here from Ethical Marketing Service, today I would like to go through a useful exercise with you which helps in not only raising the standards of your business, but also how you promote yourself. The premise is, you can’t sell or market yourself Read more about Have You Sold Yourself On Your Own Business?[…]
The Problem With Product And Price Marketing
The Problem With Product And Price Marketing Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about the problem with saying this is my product and this is the price in your marketing. The issue is that anyone can do that and there is no differentiation. If Read more about The Problem With Product And Price Marketing[…]
A Promotion Which Creates Testimonials
A Promotion Which Creates Testimonials Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share something that can be very powerful for the right business, this is a promotion which can potentially generate a large amount of testimonials for you. This promotion is a competition you can run for the Read more about A Promotion Which Creates Testimonials[…]
Addressing Inner Dialogue
Addressing Inner Dialogue Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk you through a principle which I call “addressing inner dialogue”. If they are on your website or having a conversation with you, every prospect has continual inner dialogue and you should be in on that conversation addressing Read more about Addressing Inner Dialogue[…]
How You Should Treat Your Clients – The Family Friend
How You Should Treat Your Clients – The Family Friend Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share with you an analogy which I find helps when deciding how you should treat your clients. Imagine for a second a close family member refers your business to their long Read more about How You Should Treat Your Clients – The Family Friend[…]
The Principle Of Volume In Marketing
The Principle Of Volume In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share with you the principle of volume in marketing. It’s been said many times before that marketing is multiplied salesmanship, so a vast amount of sales principles apply to the marketing world. This is relevant Read more about The Principle Of Volume In Marketing[…]
Beginners Marketing Error To Avoid
Beginners Marketing Error To Avoid Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to share with you something which has an extremely negative impact on response and is something for you to avoid. The best way to illustrate this is actually if you have seen any of The Apprentice with Alan Read more about Beginners Marketing Error To Avoid[…]
Ethical Marketing
Ethical Marketing Video Transcription: Thomas Green here, today I wanted to talk to you about Ethical Marketing and some of the reasons why our digital marketing company is called Ethical Marketing Service. I personally started digital marketing in 2010 and quickly learnt that marketing agencies in general had a bad reputation for promising results for Read more about Ethical Marketing[…]
Ad Copy Principle
Ad Copy Principle Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to share with you a continuation of my last video which was on attention, interest, desire, action or AIDA, but this is an emphasis on the first part which is attention. The context of the first video was the Read more about Ad Copy Principle[…]
What is optimisation?
What is optimisation? Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to talk to you about optimisation within google ads (but some of these principles will apply to other medias also). There is some confusion about what optimisation is, so this is an attempt to simplify it. Optimisation is basically another Read more about What is optimisation?[…]
Using AIDA in Google Ads
Using AIDA in Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about AIDA and a practical way that you can apply that to your digital marketing. Most people are aware of what AIDA stands for, if you are not, it is attention, interest, desire, Read more about Using AIDA in Google Ads[…]
How To Make Your Advertising News Worthy
How To Make Your Advertising News Worthy Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to talk to you about making your advertising news worthy. But it’s important to make a distinction before we get started. I am not saying that your ads need to be read out by a reporter Read more about How To Make Your Advertising News Worthy[…]
Rough Draft Finished – The No Nonsense Google Ads Book
Rough Draft Finished – The No Nonsense Google Ads Book Video Transcription: Thomas Green here from Ethical Marketing Service, I hope you are doing well, this is just a quick video to say that the rough draft of my Google Ads book is finished and it is on its way to me in the post Read more about Rough Draft Finished – The No Nonsense Google Ads Book[…]
Big Google Shopping Announcement
Big Google Shopping Announcement Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share with you an announcement made by google regarding Google Shopping. In an attempt to assist struggling retail companies, Google is opening up Google Shopping to merchants who are not using Google Ads. And in the US Read more about Big Google Shopping Announcement[…]
A Marketing During COVID-19 Example
A Marketing During COVID-19 Example Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to share with you an interesting marketing story which you may be able to apply to your business. Due to the lockdown I have been ordering many more take aways than I should, I am not sure why, Read more about A Marketing During COVID-19 Example[…]
Using Your Story In Your Marketing
Using Your Story In Your Marketing Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to talk to you about using your story in your marketing message, this is something that I personally haven’t been great at and the reason why is that I hadn’t heard anyone talking about why it’s important. Read more about Using Your Story In Your Marketing[…]
What’s better, 50% Off Or Buy One Get One Free?
What’s better, 50% Off Or Buy One Get One Free? Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to share with you a test which was reported on within a book called “Successful Direct Marketing Methods” by Bob Stone. Within the book the following offers were tested: Buy one get one Read more about What’s better, 50% Off Or Buy One Get One Free?[…]
Before You Redesign Your Website, Do This…
Before You Redesign Your Website, Do This… Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share something with you which I have come across many times and it’s very useful to know before you pay for an expensive redesign of your site. The job of most websites are to Read more about Before You Redesign Your Website, Do This…[…]
Adapt Your Marketing Message By Media
Adapt Your Marketing Message By Media Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to talk to you about your marketing strategy and how it should change based on what media you are using. For this example I will compare Google Search and Facebook as one is where someone is searching Read more about Adapt Your Marketing Message By Media[…]
How To Improve Your Ads With One Principle
How To Improve Your Ads With One Principle Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to share with you one principle which if applied, can improve your ads. Being general is much easier but in terms of the impact, it has very little impression on response. If you were to Read more about How To Improve Your Ads With One Principle[…]
Google Announces Users Can Block Your Businesses Ads
Google Announces Users Can Block Your Businesses Ads Video Transcription: Thomas Green from Ethical Marketing Service here, yesterday Google announced in an article called “Requiring advertiser identity verification to improve transparency”, (very catchy title) that it’s now possible for a user to switch off ads from a particular domain. They say that they want users Read more about Google Announces Users Can Block Your Businesses Ads[…]
New Call Only Ads In Google
New Call Only Ads In Google Video Transcription: Thomas Green here with Ethical Marketing Service, today Google have announced call only ads with an optional website link, if you use these types of ads in your campaigns, when you go to create your next ad, you will see a Final URL field which is recommended Read more about New Call Only Ads In Google[…]
The Reason Why
The Reason Why Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to talk you through “The Reason Why”, From my experience when referring to this in marketing it is regarding the offer, so if you are putting on a special promotion of some sort, there should be a reason why you Read more about The Reason Why[…]
What You’re Actually Selling
What You’re Actually Selling Video Transcription: Thomas Green here from Ethical Marketing Service, It’s going to be a quick one today but if you can absorb this principle, it’s one thing which has the ability to make a significant difference to the response rates in your marketing. I wanted to revisit features vs benefits but Read more about What You’re Actually Selling[…]
How To Improve Your Remarketing Campaigns
How To Improve Your Remarketing Campaigns Video Transcription: Thomas Green here from Ethical Marketing Service, I wanted to talk to you today about improving your remarketing campaigns, typically we remarket on google and Facebook and although it’s possible to remarket on the social platforms, I am going to be referring to google and facebook as Read more about How To Improve Your Remarketing Campaigns[…]
How To Create An Effective Offer For Your Business
How To Create An Effective Offer For Your Business Video Transcription: Thomas Green from Ethical Marketing Service here, today I wanted to talk to you about creating an effective or persuasive offer for your business. As I have said in my previous videos, a lot of offers are as basic as product and price, the Read more about How To Create An Effective Offer For Your Business[…]
How To Increase The Conversion Rate For Your Website
How To Increase The Conversion Rate For Your Website Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to talk with you about how to increase the conversion rate on your website through the copy or content that is on it. Generally speaking there is often not enough thought that goes Read more about How To Increase The Conversion Rate For Your Website[…]
How To Build A Brand As A Small Business
How to build a brand as a small business Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to talk to you about how you would go about branding a small or medium sized business. There is a common phrase when referring to branding and you probably would have heard it, it Read more about How To Build A Brand As A Small Business[…]
Is Your Business Suffering? What’s Your USP?
Thomas Green here from Ethical Marketing Service. I just wanted to put this video out because a lot of businesses are going through a lot of pain at the moment. Maybe I can provide a little bit of value it might help someone somewhere along the way. I’ll start off with an example, when clients Read more about Is Your Business Suffering? What’s Your USP?[…]
The Power Shift To The Consumer
The Power Shift To The Consumer Video Transcription: Thomas Green here from Ethical Marketing Service. I just wanted to share this with you, to let you know about the changes that are going on at the moment and perhaps what you can do about it. In relation to businesses and consumers, my take is the Read more about The Power Shift To The Consumer[…]
How To Answer “Why Should I Do Business With You?”
How To Answer “Why Should I Do Business With You?” Video Transcription: Thomas Green here with Ethical Marketing Service. I just wanted to share with you some thoughts in relation to the summary of what your website says to your visitors. If you were to summarise your message in the simplest way possible it would Read more about How To Answer “Why Should I Do Business With You?”[…]
What Should I Write On My Landing Page?
What Should I Write On My Landing Page? Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you something which often causes some confusion and that is what copy should be on your landing page. It’s possible to go into more depth on this but this is a quick Read more about What Should I Write On My Landing Page?[…]
Marketing Is Communication From One Person To Another
Marketing Is Communication From One Person To Another Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you a marketing principle which is under used but can make a big difference to your response rates. If you do any form of digital marketing there is a tendency to look Read more about Marketing Is Communication From One Person To Another[…]
Formatting On Site Call Tracking For International Numbers
Formatting On Site Call Tracking For International Numbers Video Transcription: Good afternoon this is Thomas Green with Ethical Marketing Service. This video is on Google ads on site call tracking and it’s how you format an international telephone number. Before we start if you want to learn how to set up Google ads on site Read more about Formatting On Site Call Tracking For International Numbers[…]
How To Position Your Business
How To Position Your Business Video Transcription: Thomas Green from Ethical Marketing Service here, today I would like to talk with you a bit on how to position your business in the market place. If you are unfamiliar with the term positioning, a quick google gave me a definition of: “Positioning defines where your product Read more about How To Position Your Business[…]
What To Write In Your Ads
What To Write In Your Ads Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to share with you a template to follow when you create your ads. Often it’s the case that if you are creating digital marketing ads and have those blank spaces looking back at you, it wouldn’t Read more about What To Write In Your Ads[…]
How To Get More Customers
How To Get More Customers Video Transcription: Thomas Green here from Ethical Marketing Service, I wanted to talk a little about the everyday practices which are required when the goal is getting more customers. Typically if you see a video on the internet with a title of how to get more customers, if you get Read more about How To Get More Customers[…]
Google Ads Website Call Tracking
Video Transcription for Google Ads Website Call Tracking: Good afternoon this is Thomas Green with Ethical Marketing Service. This video is going to be a how-to on setting up on-site call tracking. It is a conversion action which is very infrequently implemented on to accounts. I think it’s a know-how thing. This guide will be Read more about Google Ads Website Call Tracking[…]
How To Turn Off Google Ads Conservative Automation From Remarketing
Video Transcription: Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk I would like to go through with you today how to switch off automation on your remarketing campaign. You may have noticed a default which has now been added to display campaigns and more specifically remarketing campaigns where if you go to your chosen remarketing Read more about How To Turn Off Google Ads Conservative Automation From Remarketing[…]
Adwords Chat – The New Adwords Experience
Adwords Chat – The New Adwords Experience Transcript Good afternoon. This is Thomas Green at ethicalmarketingservice.co.uk. On the call today we have myself and Jake Morgan who is also a Director at ethicalmarketingservice. Say, hi, Jake. Hello. How’s it going? Yes, very good. Yes, good to have these chats. I was just wondering if there Read more about Adwords Chat – The New Adwords Experience[…]
Adwords Landing Page Principles
Adwords Landing Page Principles Transcript Good afternoon. This is Thomas Green with ethicalmarketingservice.co.uk. I get asked a lot about Adword landing page principles. This is not specific to Adwords necessarily, but it will help if you are trying to create a landing page or traffic which you are paying for. So cold traffic that you Read more about Adwords Landing Page Principles[…]
Adwords Chat – Exact Match, Branding & Smart GDN Campaigns
Adwords Chat – Exact Match Branding – Smart GDN Campaigns Transcript Good afternoon, you’re through to Thomas Green with ethicalmarketingservice.co.uk. Today we have Jake Morgan on the call, also a Director at Ethical Marketing Service. Say hi, Jake. Hello. Hi, how are you doing? Yeah, very well. How you are doing, Tom? Yeah, pretty Read more about Adwords Chat – Exact Match, Branding & Smart GDN Campaigns[…]
Adwords Tip – Search Terms Match Type
Adwords Tip – Search Terms Match Type Transcript Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk, this is just a little tip I have found something in AdWords that either is new, or has escaped my attention for quite some time and that’s segmenting keywords by match type. If you go to keywords in your Read more about Adwords Tip – Search Terms Match Type[…]
Adwords Additional Descriptions
Adwords Additional Descriptions Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. This is some AdWords news on our AdWords chat video on the 20th February we got a comment from David Iskander, I hope I’m saying that correctly David, his comment was: I did get in touch with my relationship manager at Read more about Adwords Additional Descriptions[…]
Adwords News – Converted Clicks Is Going Away
Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk. This is a video on some AdWords news and if you have seen this notification in your AdWords account: Now for most of you this will update automatically, but if you are running an account which shows converted clicks updating all your enquiries and in Read more about Adwords News – Converted Clicks Is Going Away[…]
Adwords News – Ad Blending 1st March 2017
Adwords News – Ad Blending Transcript Good afternoon, this is Thomas Green at ethicalmarketingservice.co.uk. This is just a quick video to update you on some AdWords news. I was googling for a definition of attribution modelling and what’s new today, is you can see from the search that I made, the top results have come Read more about Adwords News – Ad Blending 1st March 2017[…]
Using Adwords To Combine Demographics
Using Adwords To Combine Demographics Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. I have just come across what I suspect is a new feature within google Adwords. If you go to your campaign and go to audiences, you can select demographics and there’s this little feature here which says view demographic combinations. If Read more about Using Adwords To Combine Demographics[…]
How To Create Google Shopping Ads on YouTube
How To Create Google Shopping Ads on YouTube Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk. Today I am going to be taking you through the process of being able to show google shopping ads or product listing ads on YouTube. It’s been something that’s been appearing a little bit more and more very Read more about How To Create Google Shopping Ads on YouTube[…]
How To Create A Search Campaign In The New Adwords Interface
Search Campaign In The New Adwords Interface Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding how to create a new search campaign in the new AdWords interface. As you can see we are currently in the new interface: if you go to all campaigns at campaign level there is a Read more about How To Create A Search Campaign In The New Adwords Interface[…]
The New Adwords Experience
The New Adwords Experience Video Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding an email I received this morning on what is referred to as the new AdWords experience. Google are in the process of changing the way that AdWords looks, the email that I received has headline “meet the simpler smarter Read more about The New Adwords Experience[…]
How To Add Structured Snippet Extensions Via Adwords Editor
There are some extensions that out of habit tend to be created through the Adwords interface rather than through editor, below is a step by step guide for the video above on adding structured snippet extensions via Adwords Editor. Video Transcript First navigate to “shared library” and then “shared structured snippet extensions” Click the add Read more about How To Add Structured Snippet Extensions Via Adwords Editor[…]
Share A Link To The Adwords Ad Preview Tool
Quite a new feature for those times when you are in contact with someone who doesn’t know Adwords well – you can send them a link to the ad preview tool, so they can check for themselves if the ad is showing without adding to impressions or if it is showing in a country you Read more about Share A Link To The Adwords Ad Preview Tool[…]
How To Automate An Adwords Budget Change
If you need to make multiple budget changes and don’t want to keep doing them manually, you can create a rule which updates them automatically over time. I have often required this feature, so the below is a step by step guide for the video above. Video Transcript: First select the campaign you want to Read more about How To Automate An Adwords Budget Change[…]
How To Create An Adwords Call Only Campaign
Adwords Call only campaigns are great for businesses who only want the phone to ring and don’t tend to spend so much time with emails. Also you are able to specify a particular amount that you wish to pay per call. Below is a step by step guide to the video above on how to create Read more about How To Create An Adwords Call Only Campaign[…]
How To Create An Adwords Dynamic Search Ads Campaign
I have been using DSA Campaigns more recently and it can be overlooked if you haven’t already had experience using them. If you need help setting one up, below is a step by step guide for the video above. Video Transcript Click on the new campaign button and select “search network only”. Select “Dynamic Search Read more about How To Create An Adwords Dynamic Search Ads Campaign[…]
What’s Wrong With Adwords?
This video is called What’s Wrong With Adwords? and brought to you by ethicalmarketingservice.co.uk. If you’re interested in Adwords management, please feel free to contact us. I would like to add a caveat to the title, or a disclaimer: I have massive respect for Google and what they have created and this video has only been created Read more about What’s Wrong With Adwords?[…]
How To Create A DSA Campaign In Adwords Editor
There are some things that are often done in the interface which are much quicker in editor, creating a DSA campaign is one of them. Providing you know what your site categories are called, this is easy enough. Below is a step by step guide for the video above: Go to “add campaign” and then Read more about How To Create A DSA Campaign In Adwords Editor[…]
Adwords Audiences At Campaign Level Are Live
Until recently Adwords only had the ability to add audiences to adgroups, they have just made an update which allows you to add audiences at campaign level. Below is a step by step guide to the video above. Video Instructions: First, select the campaign you want to add an audience to. Then click on “Audiences”. Read more about Adwords Audiences At Campaign Level Are Live[…]
Are You Worried About Adwords Click Fraud?
Transcript of video: Worried About AdWords Click Fraud? This video is about AdWords click fraud or invalid activity. Our website is ethicalmarketingservice.co.uk and you can visit us if you are interested in PPC management. I always like to start off with a definition. So, according to Google, invalid click activity includes any clicks or Read more about Are You Worried About Adwords Click Fraud?[…]
The Adwords Report Editor
Recently Adwords has introduced the reports tab, this was announced on stage by Google with the idea being that since companies are constantly exporting and manipulating data outside Adwords, they made a tool which made this a bit easier. These tools consist of: Adwords Table Report Adwords Pie Chart Adwords Line Chart Adwords Read more about The Adwords Report Editor[…]
How To Turn On Adwords Editor Spell Check
The adwords editor spell check tool is not exactly something I would normally bother writing about, but if you have created text ads in hundreds/thousands of adgroups in editor and then posted changes and then after re-checking them noticing a typo – this is for you. It is odd that the feature is not already on when you install Read more about How To Turn On Adwords Editor Spell Check[…]
Dynamic Remarketing Lists Longer Than 30 Days
Dynamic remarketing lists longer than 30 days are not auto generated. As you will likely know if you have setup a dynamic remarketing campaign, 4-5 lists are automatically created. What is not immediately obvious is, 30 days after someone has left your site, you will no longer be showing remarketing ads to them unless you decide to Read more about Dynamic Remarketing Lists Longer Than 30 Days[…]
How To Download Performance Data into Adwords Editor & Optimise
If you are an Adwords editor user you will undoubtedly know the speed benefits of using editor rather than using the interface when making significant changes in Adwords. One of the features I have seen used the least when operating in editor, is to download the performance data into editor and then optimise based on Read more about How To Download Performance Data into Adwords Editor & Optimise[…]
Optimise Google Adwords By Day of Week & Hour of Day
A quick Adwords optimsation tip is to go straight to the dimensions tab while either selecting the campaign you want to optimise or under all campaigns, in the example above I am looking at all campaigns data. You select “time” and then “hour of day” or “day of week” depending on what data you wish Read more about Optimise Google Adwords By Day of Week & Hour of Day[…]
How To Make Your Adwords Campaign Mobile Dominant
Call only is not the only way you can have a mobile campaign, as per the above video, if you add a bid adjustment for mobiles of 300% and have mobile text ads and extensions, it is going to be heavily dominated by mobile devices. Also if you have a corresponding desktop campaign (a duplicate) Read more about How To Make Your Adwords Campaign Mobile Dominant[…]
Google Adwords Frequency Capping
Since the introduction of remarketing, frequency capping is a very important feature to implement, I was a customer of an email marketing service last year and they remarketed to me for months but with no limit, I was aggravated by the company and it probably did more harm than good. As the video above shows, Read more about Google Adwords Frequency Capping[…]
How To Use The Adwords Campaign Bid Simulator
The Adwords Campaign Bid Simulator is a useful tool that predicts based on the previous activity in your account, if you were to multiply your bids by a percentage or set them at a certain amount, how many impressions you would receive. It also predicts what budget would be required if this action was completed. Read more about How To Use The Adwords Campaign Bid Simulator[…]
Google Adwords: How To Exclude an IP Address
Adwords has a feature where you can exclude an IP address and your ad will not show to anyone using that IP. A very cool feature but is highly dependent on you being able to actually find which IP is correct to exclude. You would do this to ensure a competitor is not clicking on Read more about Google Adwords: How To Exclude an IP Address[…]
How To Change Adwords Final URLs in Bulk
There is not much explanation needed for this one, its a bulk final url change for your adwords ads. If you have a new page you would prefer to send traffic to, or deem a different page more relevant on reflection, simply follow the steps in the above video and you can direct traffic to Read more about How To Change Adwords Final URLs in Bulk[…]
Adwords Countdown Scripts
Adwords Countdown Scripts are a cool feature you can implement into your account when you have a date of a particular promotion or deadline. In the example above, it is around black Friday time so we implemented a countdown script 7 days before black Friday and the ad copy counts down – it will change each day without Read more about Adwords Countdown Scripts[…]
Adwords Dynamic Keyword Insertion
Dynamic Keyword Insertion (or DKI) is a fancy way of saying whatever the person types when they search, it will be repeated back to them if your ad shows up. There are character limits on text ads though, so you have to set a default so that if the person types in something particularly detailed Read more about Adwords Dynamic Keyword Insertion[…]
How To Link Google Adwords & Analytics Together
Google Analytics is a vital tool for learning what happens when a visitor is on your site, if you don’t have some form of feedback it is impossible to know what part of your campaign is working or wasting your money. With respect to Adwords, if you are driving traffic via a campaign and haven’t Read more about How To Link Google Adwords & Analytics Together[…]
How To Exclude Mobile Apps From Your Adwords Display Campaign
When you are optimising a display campaign for the first few times, if you have mobile devices on, providing you aren’t doing manual placements, you will find most likely your ads are appearing on mobile apps which with the assistance of analytics perform poorly to be polite (100% bounce rate). If you are targeting by Read more about How To Exclude Mobile Apps From Your Adwords Display Campaign[…]
How To Change Adwords Ad Copy In Bulk
Once you have established that one piece of ad copy out performs another, a useful tool to have in your arsenal is “change text ads”, this allows you to change many text ads in one go. An example might be if you do a split test and you find that the call to action “Call Read more about How To Change Adwords Ad Copy In Bulk[…]
Adwords Extended Headlines
Extended headlines are a great feature which are a must in your adgroups to test against normal ads. When you put any of the below punctuation at the end of desc line 1, it moves next to the headline, this more often than not, increases click through rate, which can lower your cost per click Read more about Adwords Extended Headlines[…]
How To Change Adwords Keyword Text in Bulk
This is a tool which is very useful especially when expanding on your campaign, if you had a campaign or adgroup which had your location specified e.g. “London”, you could duplicate this campaign or adgroup and replace it with “east london”, “west london” and many other locations which may be relevant to your campaign. In Read more about How To Change Adwords Keyword Text in Bulk[…]
Google Adwords: How To Setup Automatic Email For Poor Average Position
The above video is a specific auto rule that can be setup when keywords have a bad average position and you would like a notification instead of having to check on a regular basis. I will be covering auto rules in more detail, but this is only one small example. you can cover most things Read more about Google Adwords: How To Setup Automatic Email For Poor Average Position[…]
How To Create An Adwords Campaign Placement Exclusions List
The Campaign Placement Exclusions List is probably a feature I have used the least in my time working on adwords, probably because I do less display than search and the benefit of this particular tool is when you are doing multiple display campaigns. If you have a display campaign running and have spent countless hours excluding Read more about How To Create An Adwords Campaign Placement Exclusions List[…]
Google Ads: How To Create YouTube Remarketing Lists
Once I linked my youtube to Google Ads, I thought it was pretty cool when I discovered I can remarket to anyone who liked, commented or viewed one of my YouTube videos on YouTube. What I didn’t quite put together was that when you have created these remarketing lists, you can then apply them to Read more about Google Ads: How To Create YouTube Remarketing Lists[…]
How to Link YouTube to Google Ads
If you have ever done an Google Ads video campaign, you will be aware that unless you link your YouTube account, you will only get limited data through to Google Ads – limited data is not what you need when optimising, ideally you take as much as you can get. Also if you want to Read more about How to Link YouTube to Google Ads[…]
Target Top of the Google Ads First Page Results
Target top of first page is a bidding strategy if you are focused on the average position of your ads being either position 1 or at the top right hand side of the results. Your keyword bids will change to ensure you meet the above criteria. You can cap the bid at a certain amount Read more about Target Top of the Google Ads First Page Results[…]
Remove Spam Sites From Analytics Traffic
Ever look through your analytics referral traffic and think, what the hell is this site sending me a load of traffic which has a 100% bounce rate? This is not real traffic, it is simply people who own those sites looking to get you to visit their site by spamming yours. It messes up your Read more about Remove Spam Sites From Analytics Traffic[…]
Google Ads: How To Create A GSP Campaign
GSP stands for Gmail sponsored promotions and is currently one of the newest features out of Google Ads, you have been able to advertise on gmail for a good long while, but Google Ads have introduced new ads specifically for gmail and the above video shows you how. The first part of it is just Read more about Google Ads: How To Create A GSP Campaign[…]
Google Ads: How To Always Outrank A Competitor
This one is an interesting bidding strategy, you pick all your normal bids, but they can be changed based on how a chosen competitor is bidding. You type in the competitor you want to be above (in the video I have typed in Google) and your bids will automatically change to outrank them. This strategy Read more about Google Ads: How To Always Outrank A Competitor[…]
How To Use Google Ads Negative Keyword Lists
Adding multiple negatives to many campaigns normally requires Google Ads editor and is what I use. If however you need an alternative, negative keyword lists can come in handy. The above video takes you through the process of adding a list of negative keywords to multiple campaigns. As you can label your lists, you could Read more about How To Use Google Ads Negative Keyword Lists[…]
Google Ads Customer Match
Customer match is one of the newer remarketing features from Google Ads , you upload a spreadsheet of your customers email addresses and can remarket to them in the traditional way. The above video shows the process for this. There are some policies for this and they can be found here
How To Use The Google Ads Segment Tool
The Google Ads segment tool was invisible to me for a long time, mainly as it is not a mandatory tool that has to be used to be sufficient at Google Ads, it is very useful for optimisation and quickly shows you what you need to see within a few clicks. Click type was interesting Read more about How To Use The Google Ads Segment Tool[…]
Google Ads: How To See Who Your Competitors Are
There is some real insight in being able to see who your competitors are and how you rank (average position) compared to them. One of the main things I use this feature for are campaigns which measure their success by average position and brand campaigns. If you are only bidding on your brand terms, you Read more about Google Ads: How To See Who Your Competitors Are[…]
Google Ads: How To See What People Type When They Click
If you are new to Google Ads, there is one very important feature for you to discover – The search query report. The above video shows you how to locate what people are actually type in when your ad is being shown. This will undoubtedly lead you to match types and this is explained on Read more about Google Ads: How To See What People Type When They Click[…]
How To Set A Google Ads Keyword Level Final URL
If you have a campaign where there are multiple keywords in the same adgroup, it may be useful to know you can actually have a keyword which has its own url. This will override the ads final url. The way this might look is: 10 keywords in the same adgroup and all traffic being directed Read more about How To Set A Google Ads Keyword Level Final URL[…]
Google Ads: How To Bid More For Popular Locations
If you are analysing your data, or just know your customer well, you will know that certain areas provide better customers than others. It is logical then to want to pay more in this location than others. The above video shows how to add a location bid adjustment, this means that any bid that you Read more about Google Ads: How To Bid More For Popular Locations[…]