We specialise in Digital Marketing but our long-term expertise is PPC management. Pay Per Click delivers traffic (or visitors) by placing your website in prominent positions on search engines. Google AdWords is a power house for businesses looking to capitalise on people looking for particular information or goods and services. These days almost everything on the web can be measured, this ensures we are able to prove a particular return on ad spend and can prove our value to your business.
We are experts in PPC and have strong contacts in the industry for all areas of Digital Marketing. Our experts are ready to take your call for a non-obligation discussion on your business needs.
In the menu section you will see "PPC Management Packages", click it to see the various options for your business.
What our clients have said
Our Clients have told us horror stories about experiences they have had with other PPC agencies... You never have to go through this again, we are so confident you will be happy with our performance, we are willing to remove all the reasons why you wouldn't just give us a try.
Need Some Examples? Download Our Case Studies
BUSINESS & MARKETING CONTENT
Equity Splits With Mike Moyer
thomas screen here. We have ethical marketing service on the podcast today, we have Mike moya Mike welcome, thank you very much for having me. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure, my name is Mike Moyer, I Read more about Equity Splits With Mike Moyer[…]
Confidence AMA With Danny Greeves
thomas Green here with ethical marketing service on the episode. Today. We have Danny grieves, Danny welcome. Hello, Thank you very much for having me. How’s things things are going very well. Thank you. Lots of work to be done. And just continuing to learn and move forward sounds positive. Would you like to take Read more about Confidence AMA With Danny Greeves[…]
Internal Validation With Maini Homer
thomas screen here with ethical marketing service on the podcast. Today we have Mani homer mani welcome. Thank you for having me thomas, it’s lovely to be here. It’s a pleasure to have you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Sure. Read more about Internal Validation With Maini Homer[…]
CEO Peer Groups With Tim Fulton
thomas screen here with ethical marketing service on the podcast. Today we have Tim Fulton. Tim welcome. Hey, great to be with you. Thank you thomas. Great to have you, would you like to take a moment and tell the audience a little bit about yourself and what you do. Sure, my name is Tim Read more about CEO Peer Groups With Tim Fulton[…]
Profit First With Rocky Lalvani
So my screen here with ethical marketing service on the podcast. Today we have Rocky Little Vanni Rocky welcome, thank you so much for having me on thomas excited to be here with you. Glad to have you. Would you like to take a moment and tell the audience a little bit about yourself and Read more about Profit First With Rocky Lalvani[…]
Customer Experience AMA With Greg Kihlstrom
thomas green here with ethical marketing service on the podcast. Today. We have Gregg Carlstrom. Greg welcome. Oh, thanks so much looking forward to talking with you. Glad to have you, would you like to take a moment and tell the audience a little bit about yourself and what you do? Sure. Yeah. So my Read more about Customer Experience AMA With Greg Kihlstrom[…]
Gen Z Entrepreneurship AMA With Adrian Tobey
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Adrian Tobey. Adrian, welcome. Hi, well, thanks for having me. Pleasure to be here. It’s a pleasure to have you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Absolutely. So, Read more about Gen Z Entrepreneurship AMA With Adrian Tobey[…]
Ultra Habits With RJ Singh
Thomas Green here with Ethical Marketing Service. On the podcast today, we have RJ Singh. RJ, welcome. Thanks for having me, Thomas. It is my pleasure. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Yeah, so Thomas, I am a director in an Read more about Ultra Habits With RJ Singh[…]
Self Improvement AMA With Kevin Palmieri
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Kevin Palmieri. Kevin, welcome. Thank you so much for having me, my friend. I’m very much looking forward to it. I’m looking forward to it also. Would you like to take a moment and tell the audience a bit about yourself and Read more about Self Improvement AMA With Kevin Palmieri[…]
Human Potential With Michael S. Seaver
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Michael Seaver. Michael, welcome. Thank you so much Thomas for having me, I appreciate you. I appreciate you too. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure, yeah, thank you Read more about Human Potential With Michael S. Seaver[…]
The 6 Star Business With Pete Daly-Dickson
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Pete Daly-Dickson. Pete, welcome. Thank you, Thomas. It’s great to be here. Appreciate the invitation for the opportunity to meet you. It is great to have you. Would you like to take a moment and tell the audience a bit about yourself Read more about The 6 Star Business With Pete Daly-Dickson[…]
Entrepreneurial Problem Solving With Bryan Clayton
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Bryan Clayton. Bryan, welcome. Thomas, thanks for having me on the show. Great to be here. Great to have you. Would you like to take a moment and tell the audience a bit about yourself and what you do? Yeah. So my Read more about Entrepreneurial Problem Solving With Bryan Clayton[…]
Customer Loyalty With Paula Thomas
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Paula Thomas. Paula, welcome. Thanks Thomas, lovely to be with you. Lovely to have you. Would you like to take a moment and tell the audience a bit about yourself and what you do? Oh, I’d love to, Thomas, thank you. So Read more about Customer Loyalty With Paula Thomas[…]
Business Sounding Board AMA With Phil Fraser
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Phil Fraser. Phil, welcome. All right, good afternoon Tom. How are you doing? Marvellous. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Okay, so there’s two parts to who I Read more about Business Sounding Board AMA With Phil Fraser[…]
Self Worth With Elliot Evans
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Elliot Evans. Elliot, welcome, Thank you Thomas. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Sure. I always explain this in a slightly different way. Never quite know what the Read more about Self Worth With Elliot Evans[…]
Best Selling Author AMA With Doug Crowe
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Doug Crowe. Doug, welcome. Thank you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Sure. Happy to. I’m Doug Crowe and the founder of a company called Author Your Brand Read more about Best Selling Author AMA With Doug Crowe[…]
The Lean Methodology With Mike Todaro
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Mike Todaro. Mike, welcome. Thank you for having me. It is my pleasure. Would you like to take a moment and tell the audience a little bit about yourself and what you do. Absolutely. I started out my career many years ago Read more about The Lean Methodology With Mike Todaro[…]
Business Strategy With Alex Brueckmann
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Alex Brueckmann. Alex, welcome. Thank you very much for having me, Thomas. Good to be here. Good to have you. Would you like to take a moment and tell the audience a bit about yourself and what you do? I’m a strategy Read more about Business Strategy With Alex Brueckmann[…]
The Corporate Action Hero – John Davis
Thomas Green here with Ethical Marketing Service. On the podcast today, we have John Davis. John, welcome. Well, thank you for having me, really excited to be here today. It is my pleasure. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Absolutely. When Read more about The Corporate Action Hero – John Davis[…]
Bad Bosses With Chris Mefford
Thomas Green here with Ethical Marketing Service. On the podcast today we have Chris Mefford. Chris, welcome. Hey, I’m glad to be here. Very happy to be joining you and your listeners today. Glad to have you. Would you like to take a moment and tell the audience a little bit about yourself and what Read more about Bad Bosses With Chris Mefford[…]
Cohesion Culture With Dr. Troy Hall
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Dr Troy Hall. Dr Troy, welcome. Thank you Tom or Thomas, it’s good to be here. Thank you. It is my pleasure. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Read more about Cohesion Culture With Dr. Troy Hall[…]
Train Your Mind With Darcy Luoma
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Darcy Luoma. Darcy, welcome Thanks Tom, it’s great to be here. It’s great to have you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? I’d love to I own a Read more about Train Your Mind With Darcy Luoma[…]
The Antipreneur – Dan Bennett
Thomas Green here with Ethical Marketing Service. On the podcast today we have the antipreneur, Dan Bennett. Dan, welcome. Hey, thanks. Happy to be here and eager to talk good stuff. Would you like to take a moment and tell the audience a little bit about yourself and what you do for sure. Currently, my Read more about The Antipreneur – Dan Bennett[…]
The Future Of Audio With Tal Florentin
Thomas Green here with Ethical Marketing Service. On the podcast today we have Tal Florentin. Tal, welcome. Thank you so much for having me. Glad to have you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Yeah, thank you. So I come from Read more about The Future Of Audio With Tal Florentin[…]
Authentic Conversations With Ho Yin Cheung
Thomas Green here with Ethical Marketing Service. On the podcast today we have Ho Yin Cheung. Ho Yin, welcome. Hey Thomas, thanks for having me. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Yeah, sure. I am the founder of Read more about Authentic Conversations With Ho Yin Cheung[…]
From Motivation To Action With Alexa Doman
Thomas Green here with Ethical Marketing Service. On the podcast today we have Alexa Doman. Alexa, welcome. Thank you very much, Thomas. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure, yes, I am a career and life coach and Read more about From Motivation To Action With Alexa Doman[…]
The Superpower Of Joy With Jan Hoath
Thomas Green here with Ethical Marketing Service. On the podcast today we have Jan Hoath. Jan, welcome. Hello. Thank you so much for having me. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? I shall gladly dive in right there, Read more about The Superpower Of Joy With Jan Hoath[…]
Brand Equity With Janelle Hailey
Thomas Green here with Ethical Marketing Service. On the podcast today we have Janelle Hailey. Janelle, welcome. Hi, Thomas. Thank you. I’m excited to be here. I’m excited to have you. I don’t know if you’ve seen the other episodes but in most instances what I will do is I will just say take a Read more about Brand Equity With Janelle Hailey[…]
Kingdom Entrepreneurship With James Pyle
Thomas Green here with Ethical Marketing Service. On the podcast today we have James Pyle. James, welcome. Hello. Thanks for having me. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Yeah, sure. So I am a kingdom entrepreneur and kingdom Read more about Kingdom Entrepreneurship With James Pyle[…]
Storytelling & Content Marketing With Geoffrey Klein
Thomas Green here with Ethical Marketing Service. On the podcast today we have Geoffrey Klein. Geoffrey, welcome. Thanks, Thomas, lovely to be here. Lovely to have you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Sure, I prefer myself as the story guy, Read more about Storytelling & Content Marketing With Geoffrey Klein[…]
Audio Branding With Jodi Krangle
Thomas Green here with Ethical Marketing Service. On the podcast today we have Jodi Krangle. Jodi, welcome. Hi, thanks for having me on. It’s my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure. I have been a full time voice actor since Read more about Audio Branding With Jodi Krangle[…]
Consumer Behaviour With Michael Solomon
Thomas Green here with Ethical Marketing Service. On the podcast today we have Michael Solomon. Michael, welcome. Hello. Thanks so much for having me on, Thomas. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure. I’m a professor of marketing Read more about Consumer Behaviour With Michael Solomon[…]
Craft Your Message with Natasha Zo
Thomas Green here with Ethical Marketing Service. On the podcast today we have Natasha Zo. Natasha, welcome. Hey, hi. Thank you, Thomas. My pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure, I’m a former journalist. Today, I run a small but mighty Read more about Craft Your Message with Natasha Zo[…]
The Micro Business Economy With Danna Olivo
Thomas Green here with Ethical Marketing Service. On the podcast today we have Danna Olivo. Danna, welcome. Thank you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Sure, sure. I’m a growth strategist. It’s a business growth strategist. I focus primarily on solo Read more about The Micro Business Economy With Danna Olivo[…]
Life’s Non-Conformities With Salman Raza
Thomas Green here with Ethical Marketing Service. On the podcast today we have Salman Raza. Salman, welcome. Thank you. Thanks for having me. It is a pleasure would you like to take a moment and tell the audience a little bit about yourself and what you do? Yeah, thanks. Well I’m Solomon Raza as you Read more about Life’s Non-Conformities With Salman Raza[…]
Live E-Commerce With Robert Tarabčák
Thomas Green here with Ethical Marketing Service. On the podcast today we have Robert Tarabčák. Robert, welcome. Yeah, thank you very much. Thomas. Thanks for having me. My pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? So I’m Robert Tarabčák. I was born Read more about Live E-Commerce With Robert Tarabčák[…]
Legal Mistakes Business Owners Make With Mitchell Beinhaker
Thomas Green here with Ethical Marketing Service. On the podcast today we have Mitch Beinhaker. Mitch, welcome. Thanks tom I appreciate it. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Yeah, sure. I am a small business attorney in the United States in Read more about Legal Mistakes Business Owners Make With Mitchell Beinhaker[…]
Professional Writing AMA With Phil Elmore
Thomas Green here with Ethical Marketing Service. On the podcast today we have Phil Elmore. Phil, welcome. Thank you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Well, I am a professional writer. I’m actually many times over a writer. My life is Read more about Professional Writing AMA With Phil Elmore[…]
Profit First Bookkeeping with Ean Price Murphy
Thomas Green here with Ethical Marketing Service. On the podcast today we have Ean Price Murphy. Ean, welcome. Thank you. Thank you for having me. Thanks for being here. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure. I am a profit first bookkeeper. Read more about Profit First Bookkeeping with Ean Price Murphy[…]
Personal Leadership with Joris Cuesta
Thomas Green here with Ethical Marketing Service. On the podcast today we have Joris Cuesta. Joris, welcome. Thank you. How are you today? I’m good. What about yourself? Not too bad indeed. Good. Would you like to take a moment and tell the audience a bit about yourself and what you do? All right let’s Read more about Personal Leadership with Joris Cuesta[…]
Listening Skills with Lyn Lindbergh
Thomas Green here with Ethical Marketing Service. On the podcast today we have Lyn Lindbergh. Lyn, welcome. Thanks, Tom, nice to be here. It’s nice to have you. Would you like to take a moment and tell the audience a bit about yourself and what you do? Sure. I’m Lyn Lindbergh and I founded a Read more about Listening Skills with Lyn Lindbergh[…]
The Founders Manual AMA With Ryan Frederick
Thomas Green here with Ethical Marketing Service. On the podcast today we have Ryan Frederick. Ryan, welcome. Thanks for having me. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? Yeah. So entrepreneur by opportunism rather than, you know, sort of, Read more about The Founders Manual AMA With Ryan Frederick[…]
How To Overcome Adversity With James Short
Thomas Green here with Ethical Marketing Service. On the podcast today we have James Short. James, welcome. Thank you, Thomas. Great to be here. Looking forward to it. Great to have you. Would you like to take a moment and tell the audience a bit about yourself and what you do? Love to. James Short Read more about How To Overcome Adversity With James Short[…]
Doing Vs Being With Karen Liebenguth
Thomas Green here with Ethical Marketing Service. On the podcast today we have Karen Liebenguth. Karen, welcome. Hi. Glad to have you. Would you like to take a moment and tell the audience a bit about yourself and what you do? Yeah, sure. So I live and work in London. I’m an accredited life and Read more about Doing Vs Being With Karen Liebenguth[…]
Professional Reputation Management With Bant Breen
Thomas Green here with Ethical Marketing Service. On the podcast today wehave Bant Breen. Welcome. Hey, it’s great to be here. It is great to have you. Would you like to take a moment and tell theaudience a bit about yourself and what you do? Sure. Well, I’m the founder and chairman of a company Read more about Professional Reputation Management With Bant Breen[…]
High Performance With Rachel Chung
Thomas Green here with Ethical Marketing Service. On the podcast today, we have Rachel Chung. Rachel, welcome. Hello. Thank you so much for having me, Thomas. I’m so glad to be here. It is my pleasure. Would you like to take a moment and tell the audience a little bit about yourself and what you Read more about High Performance With Rachel Chung[…]
Influencer Marketing With Gordon Glenister
Thomas Green here with Ethical Marketing Service. On the podcast today we have Gordon Glenister. Gordon, welcome. Welcome to you too. Lovely to see you, Thomas. It’s good to see you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Absolutely. So, I’m an Read more about Influencer Marketing With Gordon Glenister[…]
LinkedIn Strategy With Andy Gwynn
On the podcast today we have Andy Gwynn. Welcome, Andy. Thank you, Tom. It’s good to be here. It’s a pleasure to have you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? I’d love to of course and it’s great hooking up with Read more about LinkedIn Strategy With Andy Gwynn[…]
Thomas Green On Setting Goals
Thomas Green here with Ethical Marketing Service. Today, I’m going to talk to you about goal setting. Now, previously when I’ve heard, let’s say, motivational speakers, talking about goal setting, it’s a very encouraging activity to do but there often isn’t an explanation that goes along with why goal setting is a powerful activity. There’s Read more about Thomas Green On Setting Goals[…]
YouTube Strategy AMA With Sidd Masandment
Thomas Green here with Ethical Marketing Service. On the podcast today we have Sid Masand. Welcome, Sid. Thanks for having me. No problem. Would you like to start by telling the audience a little bit about yourself and what you do? Sure. So, I’m 34 years old. I had a pretty traditional career when I Read more about YouTube Strategy AMA With Sidd Masandment[…]
Thomas Green On Productivity
Thomas Green here with Ethical Marketing Service. Today, I am answering the internet on the topic of productivity and the first question is: What’s the best way to increase productivity? I find a lot of these may be subjective so when I’m answering the questions all I’m really saying is that they’ve worked well for Read more about Thomas Green On Productivity[…]
Digital Marketing News – 22/12/2020
▪️ Lucy –New Google Ads Help Announcement – New resources for managing campaigns during covid19. A single destination with product guidance and business considerations for managing your campaigns through COVID-19. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behavior. Full guides and checklists are available to Read more about Digital Marketing News – 22/12/2020[…]
Should You Post On Social Media Over The Christmas Period?
What type of content do you think would work best? Should it be entertaining, informative, a bit salesy? What is a perfect formula? This depends on the outcome you are looking for. If you create entertaining content, it might mean that your following will be more engaged the next time you decide to post, informative Read more about Should You Post On Social Media Over The Christmas Period?[…]
What Does Success Mean To You?
I like to use the Earl Nightingale definition from a product he created called the strangest secret which is “the progressive realisation of a worthy ideal” which means that if you have chosen your outcome or your goal in life and you are progressively working towards it, you are a success, and If you haven’t Read more about What Does Success Mean To You?[…]
Google Ads Interview
Google Ads Video Transcript Hello, and welcome to talking with the experts. My name is Rose Davidson from Rose Davidson.com and you can find me on LinkedIn, on YouTube and on SoundCloud. And today, my guest is Thomas Green from Ethical Marketing Service. And today we’re going to be talking about marketing as sales multiplied, Read more about Google Ads Interview[…]
Thomas Green Announces the Best 2020 Christmas Tv Ad | the Wonderbly Moment
Thomas Green here with Ethical Marketing Service, this is my last video on the topic of Christmas adverts in 2020 and after watching about 40 of them and becoming a bit of a scrooge and seeing so many ads which don’t show any of their products and don’t tell you where and how to buy Read more about Thomas Green Announces the Best 2020 Christmas Tv Ad | the Wonderbly Moment[…]
Digital Marketing News – 1/12/2020
What we learned this week: ▪️ Billy –Due to it being harder because of COVID to perform keyword research for some sectors it would be good to put together a sheet of keywords we have found to be get approved in different accounts to save us spending time researching for hours without the help of Read more about Digital Marketing News – 1/12/2020[…]
Digital Marketing News – 25/11/2020
▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]
Digital Marketing News – 17/11/2020
What we learned this week/client retention ideas: ▪️ Charlotte – When setting up analytics you can create a property that uses the old anayltics or both analytics 4 and universal analytics. This is useful when you don’t want to solely use Analytics 4. When you go to create a property just click the dropdown which Read more about Digital Marketing News – 17/11/2020[…]
Thomas Green Business – Ask Me Anything
Thomas Green here with Ethical Marketing Service. Today, I am answering business questions that have been requested. The first one is from Emma, and Emma asks, why do a lot of advertisements fail to help a business? Dan Kennedy used to talk about adverts and how most businesses, instead of trying to actually sell what Read more about Thomas Green Business – Ask Me Anything[…]
Thomas Green On Mindset
Thomas Green here with Ethical Marketing Service. Today, I am answering questions on mindset, and the first question is: How do I acquire the millionaire mindset? I’ve heard a lot about getting the right mindset and the law of attraction but I’ve heard no practical advice. One thing I would say about millionaires is that Read more about Thomas Green On Mindset[…]
Digital Marketing News – 27/10/2020
▪️ Jake –Improvements to Smart Shopping campaigns to boost visibility during holiday sales using a new customer acquisition goal in order to help the Smart Shopping campaign optimise for new customers. This is available in the US but not sure about the UK. Visit this link for more info. ▪️ Em –For Black Friday sales Read more about Digital Marketing News – 27/10/2020[…]
Digital Marketing News – 21/10/2020
▪️ Chloe – Update to housing, employment + credit ads – meaning you can’t target specific demographics or zip codes (only applicable to North American accounts) To remove restriction go to Editor > Keywords & targeting > remove all age/gender/household income. Learn more ▪️ Charlotte – Google data studio for search console report Example | Read more about Digital Marketing News – 21/10/2020[…]
Thomas Green Responds To Business Questions
Thomas Green here with Ethical Marketing Service. Today, I would like to go through some questions that have been requested. The first one is from Marc Bloemers. Marc has asked: Is it possible that businesses, both large and small, exist primarily to make a profit for their owner or the board which controls it and Read more about Thomas Green Responds To Business Questions[…]
Thomas Green On Entrepreneurship
Thomas Green here with Ethical Marketing Service. Today I am taking a crack at some entrepreneur questions from Quora and my first question is: How can I become a successful entrepreneur? I like these questions because we have to define what it is that makes someone successful. I understand that some people will have their Read more about Thomas Green On Entrepreneurship[…]
Digital Marketing News – 07/10/2020
▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]
Digital Marketing News – 30/09/2020
Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]
Digital Marketing News – 23/09/2020
Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]
Thomas Green answers Facebook Ads Questions
The first question is, what are some tips for making effective Facebook Ads? Now there are two main parts, I would say, if you’re going to just generalise and that is the traffic itself, so the PPC marketing activity. The sending of the traffic, if you like, and then what that traffic does when it Read more about Thomas Green answers Facebook Ads Questions[…]
Digital Marketing News – 10/09/2020
In today’s Digital Marketing News, here is what we learned this week: ▪️ Em & Nick – Trained in how to take calls, how to approach clients, protocols on packages/direct debits, etc. ▪️ Charlotte – There is a new Google Ads feature that allows you to implement and test ad variations across the account- this Read more about Digital Marketing News – 10/09/2020[…]
Digital Marketing News – 02/09/2020
Digital Marketing News – ▪️ Em – Video google ads, wordpress & SEO. Learnt that using grammarly (free version downloadable on laptop) can help point out problems with content writing. Can then be used as an add on in emails, content writing, websites etc. ▪️ Charlotte – If the client’s search console is linked to Read more about Digital Marketing News – 02/09/2020[…]
Digital Marketing News – 26/08/2020
Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]
Thomas Green Answers Google Ads Questions
Good Afternoon, this is Thomas Green with Ethical Marketing Service. Today I’m going to answer some frequently asked questions regarding Google Ads, and the first question is: How do I know what to spend on Google Ads? This is one that we get regularly and I think it’s a similar question to… What should I Read more about Thomas Green Answers Google Ads Questions[…]
Digital Marketing News – 19/8/2020
Digital Marketing News & What we learned this week: ▪️ Em – WordPress including how to create posts and pages, front end and back end etc. ▪️ Chloe – On Swydo there is a reports tool you can use where you can filter what metric there is, filter by campaign name etc. This is easier Read more about Digital Marketing News – 19/8/2020[…]
Ethical Marketing Service Reviews
As a company Ethical Marketing Service regularly has potential clients ask if we have reviews. Some of them are below, there is also a link to the original reviews where there are many more. We have worked with hundreds of clients and our hard work is the cause which has produced the effect that you Read more about Ethical Marketing Service Reviews[…]
Digital Marketing News – 17/06/2020
Digital Marketing News Chloe – Looked into adding phrase match modified keywords to one of my accounts. The format for these keywords is e.g. +car.charger +for.sale meaning they are slightly less targeted than BMM match types. Although when trying to add to editor it did not recognise this format. Discussed this with Jake who suggested Read more about Digital Marketing News – 17/06/2020[…]
Digital Marketing News – 1/07/2020
Digital Marketing News Jake: Seasonality AdjustmentsI’d heard about this before but never used it. It looks useful for automated bidding during short Sales – Google recommends less than 14 days in length. E.g. end of month sales, bank holiday sales, Black Friday etc. where you expect a change in conversion rate. It could also be Read more about Digital Marketing News – 1/07/2020[…]
Digital Marketing News – 8/7/2020
Digital Marketing News Jake – New features on the Google Ads overview page: You can now view and apply recommendations. View optimisation score and create campaigns directly from the overview page. Chloe – Phone details reporting — Way to find out where the calls came from. Distinguish between dynamic calls & see if your client Read more about Digital Marketing News – 8/7/2020[…]
Digital Marketing News – 15/7/2020
Digital Marketing News Go to settings and move spam to show in labels otherwise you miss spam mail. Jake – Google have created a guide with checklists for everything needed for managing campaigns during Covid 19 – it also includes a second on adapting to industry trends. https://support.google.com/google-ads/answer/9790909Google have created a checklist. Billy – responsive Read more about Digital Marketing News – 15/7/2020[…]
Digital Marketing News – 22/07/2020
Digital Marketing News Charlotte – Similarly to keyword/performance planner, reach planner will help you plan content, targeting, budget etc. within Youtube campaigns. This will be good in the instance that the client is looking to run youtube ads and would like to see the data for the targeting options before implementing. https://support.google.com/google-ads/answer/9427120?hl=en-GB Chloe – Conversion Read more about Digital Marketing News – 22/07/2020[…]
Digital Marketing News 12/08/2020
Digital Marketing News Tom – Investigating adverts on insta – ads on insta stories. Ad is recommended to be less that 15 seconds – there’s a story section where you swipe up. Instagram story advertisements is managed on Facebook. Lucy – New recommendations feature on google ads editor which lets you bulk apply recommendations, as Read more about Digital Marketing News 12/08/2020[…]
Your Business Questions Answered
Thomas Green here with Ethical Marketing Service. Today I am answering the internet, so the first question is: What was your biggest challenge when you opened your own business? There are a couple of challenges which I look at as contradictions, in a way. The first one is the fact that in order to acquire Read more about Your Business Questions Answered[…]
The Thomas Green Business Podcast
Thomas Green here with Ethical Marketing Service. I am continuing my business questions, so I’m going to get started. What are the top mistakes that small businesses make? Often scaling is difficult, hiring too late or too soon, and a lot of it is to do with cash flow, not knowing what’s coming in and Read more about The Thomas Green Business Podcast[…]
Digital Marketing News 5/8/20
Chloe – I have been using the Segment tool more and have found it useful to determine how sitelinks are performing and also how performance within Google Ads differs on Search Partners. Lucy – Google Ads are introducing reccomendations at MCC level meaning you can see what changes google advise at MCC level. Billy – Read more about Digital Marketing News 5/8/20[…]
Digital Marketing News 29/7/20
JAKE – Report the Store Visits Metric (For Businesses with Brick & Mortar Locations) For clients with shops or showrooms, a proportion of clicks will result in higher footfall and this isn’t always reported. So by leveraging the Store visits metric, we can report additional value to clients and even create specific campaigns or ads Read more about Digital Marketing News 29/7/20[…]
Thomas Green Answers Business Questions Continued
Thomas Green here with Ethical Marketing Service. I’m continuing with my business questions from Quora. I’m looking at some of the most popular business questions and basically going through them and giving you what my thoughts are. Recently – or just today in fact – my Mac computer battery died. Everything on my computer, most Read more about Thomas Green Answers Business Questions Continued[…]
Thomas Green Answers The Most Common Business Questions
Thomas Green here with Ethical Marketing Service. Today, I am answering the internet, so I’m going to jump right into it. These are a list of Quora questions. I typed in “business” and got some of the most frequently asked questions about business. What are some ways to start a business? There are lots of Read more about Thomas Green Answers The Most Common Business Questions[…]
New Google Ads Location Insertion & Why It’s Important
New Google Ads Location Insertion & Why It’s Important Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about New Google Ads Location Insertion & Why It’s Important.. A newly released feature by Google within Responsive Search Ads. It is called Location insertion. Before I share with you why Read more about New Google Ads Location Insertion & Why It’s Important[…]
Accountability By Thomas Green
Accountability is a word which has great meaning in its ability to convince people that excluding third world examples and extremely unlucky genetics. They are moulders of themselves by the quality of thinking that they allow. Applying Accountability can make such a difference, it has the ability to influence every part of your life. Your Read more about Accountability By Thomas Green[…]
The Most Common Mistake Businesses Make With Pay Per Click
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the most common mistake businesses make with pay per click. Imagine for a moment, you finish work for the day and after your journey home (excluding COVID for a moment). You put your key in your door and as Read more about The Most Common Mistake Businesses Make With Pay Per Click[…]
What To Do When You Are Not Feeling Engaged With Your Work
Thomas Green with Ethical Marketing Service here, today I would like to talk to you about what to do when you are not feeling engaged with your work. This can happen to anyone, because the cause is typically a lack of variety in your work or life. If you are doing the same thing over Read more about What To Do When You Are Not Feeling Engaged With Your Work[…]
My Social Media Strategy
Thomas Green here with Ethical Marketing Service. Today I would like to take you through my social media strategy. The various platforms that we are on, cover what I do and why. Also let you know about the paid activity if that’s applicable. A big part of the reason I have taken it to the Read more about My Social Media Strategy[…]
Qualify Your Google Ads Search Campaigns
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about qualifying your Google Ads Search Campaigns. By qualifying I am not referring to ad copy or long-tail keywords. But instead who actually gets to see that ad. People tend to be quite aware of adding audiences to display campaigns. Read more about Qualify Your Google Ads Search Campaigns[…]
Measurement Improves Performance
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the principle “measurement improves performance”. Measuring the response of your digital marketing, allows you to know what to do more of & what to do less of. There are some metrics which make it immediately clear if what you Read more about Measurement Improves Performance[…]
Extraordinary Opportunity By Thomas Green
Business is tough and competition is fierce. But in all of human history, there has never been more opportunity available than there is right now. Given the possibilities that are available to businesses in the age of the internet. Only an extreme minority seem to be maximising it. What is the situation of the majority Read more about Extraordinary Opportunity By Thomas Green[…]
Linkedin Advertising Is Expensive
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Linkedin Advertising. I have thought and heard many times advertising on Linkedin is too expensive. I would like to share a way around that which we are running at the moment. When creating campaigns on Linkedin, you currently have Read more about Linkedin Advertising Is Expensive[…]
The Exchange Of Value Principle On Social Media
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Social Media. And the value that most of the users are giving to their followers. Most businesses have a goal of “more” followers whether they are actively pursuing it or not. The reason they want followers is because a Read more about The Exchange Of Value Principle On Social Media[…]
When To Use A Marketing Funnel
Thomas Green here with Ethical Marketing Service. Today I would like to share my thoughts on when your business should use a marketing funnel. Contrary to popular belief, it’s not the case that a business always needs a funnel. If you have not heard the term before… A funnel in marketing is the steps that Read more about When To Use A Marketing Funnel[…]
Unique Selling Proposition
Unique Selling Proposition: Due to COVID-19, the UK economy has seen the biggest contraction since records began, with GDP falling 20.4% in recent months. Some sectors or industries put on hold with no recourse. Others needing to adapt to produce revenue. If you are a struggling business owner. Or lucky enough to be in a Read more about Unique Selling Proposition[…]
The Split Test In Marketing Explained
Thomas Green here with Ethical Marketing Service. Today I would like to go through the split test with you. Previously I have talked about what to write in your ads. And the formula for the copy in your landing pages. But if you write two ads or create two landing pages, how do you know Read more about The Split Test In Marketing Explained[…]