We specialise in Digital Marketing but our long-term expertise is PPC management. Pay Per Click delivers traffic (or visitors) by placing your website in prominent positions on search engines. Google AdWords is a power house for businesses looking to capitalise on people looking for particular information or goods and services. These days almost everything on the web can be measured, this ensures we are able to prove a particular return on ad spend and can prove our value to your business.
We are experts in PPC and have strong contacts in the industry for all areas of Digital Marketing. Our experts are ready to take your call for a non-obligation discussion on your business needs.
In the menu section you will see "PPC Management Packages", click it to see the various options for your business.
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BUSINESS & MARKETING CONTENT
YouTube Strategy AMA With Sidd Masandment
Thomas Green here with Ethical Marketing Service. On the podcast today we have Sid Masand. Welcome, Sid. Thanks for having me. No problem. Would you like to start by telling the audience a little bit about yourself and what you do? Sure. So, I’m 34 years old. I had a pretty traditional career when I Read more about YouTube Strategy AMA With Sidd Masandment[…]
Thomas Green On Productivity
Thomas Green here with Ethical Marketing Service. Today, I am answering the internet on the topic of productivity and the first question is: What’s the best way to increase productivity? I find a lot of these may be subjective so when I’m answering the questions all I’m really saying is that they’ve worked well for Read more about Thomas Green On Productivity[…]
Digital Marketing News – 22/12/2020
▪️ Lucy –New Google Ads Help Announcement – New resources for managing campaigns during covid19. A single destination with product guidance and business considerations for managing your campaigns through COVID-19. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behavior. Full guides and checklists are available to Read more about Digital Marketing News – 22/12/2020[…]
Should You Post On Social Media Over The Christmas Period?
What type of content do you think would work best? Should it be entertaining, informative, a bit salesy? What is a perfect formula? This depends on the outcome you are looking for. If you create entertaining content, it might mean that your following will be more engaged the next time you decide to post, informative Read more about Should You Post On Social Media Over The Christmas Period?[…]
What Does Success Mean To You?
I like to use the Earl Nightingale definition from a product he created called the strangest secret which is “the progressive realisation of a worthy ideal” which means that if you have chosen your outcome or your goal in life and you are progressively working towards it, you are a success, and If you haven’t Read more about What Does Success Mean To You?[…]
Google Ads Interview
Google Ads Video Transcript Hello, and welcome to talking with the experts. My name is Rose Davidson from Rose Davidson.com and you can find me on LinkedIn, on YouTube and on SoundCloud. And today, my guest is Thomas Green from Ethical Marketing Service. And today we’re going to be talking about marketing as sales multiplied, Read more about Google Ads Interview[…]
Thomas Green Announces the Best 2020 Christmas Tv Ad | the Wonderbly Moment
Thomas Green here with Ethical Marketing Service, this is my last video on the topic of Christmas adverts in 2020 and after watching about 40 of them and becoming a bit of a scrooge and seeing so many ads which don’t show any of their products and don’t tell you where and how to buy Read more about Thomas Green Announces the Best 2020 Christmas Tv Ad | the Wonderbly Moment[…]
Digital Marketing News – 1/12/2020
What we learned this week: ▪️ Billy –Due to it being harder because of COVID to perform keyword research for some sectors it would be good to put together a sheet of keywords we have found to be get approved in different accounts to save us spending time researching for hours without the help of Read more about Digital Marketing News – 1/12/2020[…]
Digital Marketing News – 25/11/2020
▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]
Digital Marketing News – 17/11/2020
What we learned this week/client retention ideas: ▪️ Charlotte – When setting up analytics you can create a property that uses the old anayltics or both analytics 4 and universal analytics. This is useful when you don’t want to solely use Analytics 4. When you go to create a property just click the dropdown which Read more about Digital Marketing News – 17/11/2020[…]
Thomas Green Business – Ask Me Anything
Thomas Green here with Ethical Marketing Service. Today, I am answering business questions that have been requested. The first one is from Emma, and Emma asks, why do a lot of advertisements fail to help a business? Dan Kennedy used to talk about adverts and how most businesses, instead of trying to actually sell what Read more about Thomas Green Business – Ask Me Anything[…]
Thomas Green On Mindset
Thomas Green here with Ethical Marketing Service. Today, I am answering questions on mindset, and the first question is: How do I acquire the millionaire mindset? I’ve heard a lot about getting the right mindset and the law of attraction but I’ve heard no practical advice. One thing I would say about millionaires is that Read more about Thomas Green On Mindset[…]
Digital Marketing News – 27/10/2020
▪️ Jake –Improvements to Smart Shopping campaigns to boost visibility during holiday sales using a new customer acquisition goal in order to help the Smart Shopping campaign optimise for new customers. This is available in the US but not sure about the UK. Visit this link for more info. ▪️ Em –For Black Friday sales Read more about Digital Marketing News – 27/10/2020[…]
Digital Marketing News – 21/10/2020
▪️ Chloe – Update to housing, employment + credit ads – meaning you can’t target specific demographics or zip codes (only applicable to North American accounts) To remove restriction go to Editor > Keywords & targeting > remove all age/gender/household income. Learn more ▪️ Charlotte – Google data studio for search console report Example | Read more about Digital Marketing News – 21/10/2020[…]
Thomas Green Responds To Business Questions
Thomas Green here with Ethical Marketing Service. Today, I would like to go through some questions that have been requested. The first one is from Marc Bloemers. Marc has asked: Is it possible that businesses, both large and small, exist primarily to make a profit for their owner or the board which controls it and Read more about Thomas Green Responds To Business Questions[…]
Thomas Green On Entrepreneurship
Thomas Green here with Ethical Marketing Service. Today I am taking a crack at some entrepreneur questions from Quora and my first question is: How can I become a successful entrepreneur? I like these questions because we have to define what it is that makes someone successful. I understand that some people will have their Read more about Thomas Green On Entrepreneurship[…]
Digital Marketing News – 07/10/2020
▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]
Digital Marketing News – 30/09/2020
Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]
Digital Marketing News – 23/09/2020
Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]
Thomas Green answers Facebook Ads Questions
The first question is, what are some tips for making effective Facebook Ads? Now there are two main parts, I would say, if you’re going to just generalise and that is the traffic itself, so the PPC marketing activity. The sending of the traffic, if you like, and then what that traffic does when it Read more about Thomas Green answers Facebook Ads Questions[…]
Digital Marketing News – 10/09/2020
In today’s Digital Marketing News, here is what we learned this week: ▪️ Em & Nick – Trained in how to take calls, how to approach clients, protocols on packages/direct debits, etc. ▪️ Charlotte – There is a new Google Ads feature that allows you to implement and test ad variations across the account- this Read more about Digital Marketing News – 10/09/2020[…]
Digital Marketing News – 02/09/2020
Digital Marketing News – ▪️ Em – Video google ads, wordpress & SEO. Learnt that using grammarly (free version downloadable on laptop) can help point out problems with content writing. Can then be used as an add on in emails, content writing, websites etc. ▪️ Charlotte – If the client’s search console is linked to Read more about Digital Marketing News – 02/09/2020[…]
Digital Marketing News – 26/08/2020
Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]
Thomas Green Answers Google Ads Questions
Good Afternoon, this is Thomas Green with Ethical Marketing Service. Today I’m going to answer some frequently asked questions regarding Google Ads, and the first question is: How do I know what to spend on Google Ads? This is one that we get regularly and I think it’s a similar question to… What should I Read more about Thomas Green Answers Google Ads Questions[…]
Digital Marketing News – 19/8/2020
Digital Marketing News & What we learned this week: ▪️ Em – WordPress including how to create posts and pages, front end and back end etc. ▪️ Chloe – On Swydo there is a reports tool you can use where you can filter what metric there is, filter by campaign name etc. This is easier Read more about Digital Marketing News – 19/8/2020[…]
Ethical Marketing Service Reviews
As a company Ethical Marketing Service regularly has potential clients ask if we have reviews. Some of them are below, there is also a link to the original reviews where there are many more. We have worked with hundreds of clients and our hard work is the cause which has produced the effect that you Read more about Ethical Marketing Service Reviews[…]
Digital Marketing News – 17/06/2020
Digital Marketing News Chloe – Looked into adding phrase match modified keywords to one of my accounts. The format for these keywords is e.g. +car.charger +for.sale meaning they are slightly less targeted than BMM match types. Although when trying to add to editor it did not recognise this format. Discussed this with Jake who suggested Read more about Digital Marketing News – 17/06/2020[…]
Digital Marketing News – 1/07/2020
Digital Marketing News Jake: Seasonality AdjustmentsI’d heard about this before but never used it. It looks useful for automated bidding during short Sales – Google recommends less than 14 days in length. E.g. end of month sales, bank holiday sales, Black Friday etc. where you expect a change in conversion rate. It could also be Read more about Digital Marketing News – 1/07/2020[…]
Digital Marketing News – 8/7/2020
Digital Marketing News Jake – New features on the Google Ads overview page: You can now view and apply recommendations. View optimisation score and create campaigns directly from the overview page. Chloe – Phone details reporting — Way to find out where the calls came from. Distinguish between dynamic calls & see if your client Read more about Digital Marketing News – 8/7/2020[…]
Digital Marketing News – 15/7/2020
Digital Marketing News Go to settings and move spam to show in labels otherwise you miss spam mail. Jake – Google have created a guide with checklists for everything needed for managing campaigns during Covid 19 – it also includes a second on adapting to industry trends. https://support.google.com/google-ads/answer/9790909Google have created a checklist. Billy – responsive Read more about Digital Marketing News – 15/7/2020[…]
Digital Marketing News – 22/07/2020
Digital Marketing News Charlotte – Similarly to keyword/performance planner, reach planner will help you plan content, targeting, budget etc. within Youtube campaigns. This will be good in the instance that the client is looking to run youtube ads and would like to see the data for the targeting options before implementing. https://support.google.com/google-ads/answer/9427120?hl=en-GB Chloe – Conversion Read more about Digital Marketing News – 22/07/2020[…]
Digital Marketing News 12/08/2020
Digital Marketing News Tom – Investigating adverts on insta – ads on insta stories. Ad is recommended to be less that 15 seconds – there’s a story section where you swipe up. Instagram story advertisements is managed on Facebook. Lucy – New recommendations feature on google ads editor which lets you bulk apply recommendations, as Read more about Digital Marketing News 12/08/2020[…]
Your Business Questions Answered
Thomas Green here with Ethical Marketing Service. Today I am answering the internet, so the first question is: What was your biggest challenge when you opened your own business? There are a couple of challenges which I look at as contradictions, in a way. The first one is the fact that in order to acquire Read more about Your Business Questions Answered[…]
The Thomas Green Business Podcast
Thomas Green here with Ethical Marketing Service. I am continuing my business questions, so I’m going to get started. What are the top mistakes that small businesses make? Often scaling is difficult, hiring too late or too soon, and a lot of it is to do with cash flow, not knowing what’s coming in and Read more about The Thomas Green Business Podcast[…]
Digital Marketing News 5/8/20
Chloe – I have been using the Segment tool more and have found it useful to determine how sitelinks are performing and also how performance within Google Ads differs on Search Partners. Lucy – Google Ads are introducing reccomendations at MCC level meaning you can see what changes google advise at MCC level. Billy – Read more about Digital Marketing News 5/8/20[…]
Digital Marketing News 29/7/20
JAKE – Report the Store Visits Metric (For Businesses with Brick & Mortar Locations) For clients with shops or showrooms, a proportion of clicks will result in higher footfall and this isn’t always reported. So by leveraging the Store visits metric, we can report additional value to clients and even create specific campaigns or ads Read more about Digital Marketing News 29/7/20[…]
Thomas Green Answers Business Questions Continued
Thomas Green here with Ethical Marketing Service. I’m continuing with my business questions from Quora. I’m looking at some of the most popular business questions and basically going through them and giving you what my thoughts are. Recently – or just today in fact – my Mac computer battery died. Everything on my computer, most Read more about Thomas Green Answers Business Questions Continued[…]
Thomas Green Answers The Most Common Business Questions
Thomas Green here with Ethical Marketing Service. Today, I am answering the internet, so I’m going to jump right into it. These are a list of Quora questions. I typed in “business” and got some of the most frequently asked questions about business. What are some ways to start a business? There are lots of Read more about Thomas Green Answers The Most Common Business Questions[…]
New Google Ads Location Insertion & Why It’s Important
New Google Ads Location Insertion & Why It’s Important Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about New Google Ads Location Insertion & Why It’s Important.. A newly released feature by Google within Responsive Search Ads. It is called Location insertion. Before I share with you why Read more about New Google Ads Location Insertion & Why It’s Important[…]
Accountability By Thomas Green
Accountability is a word which has great meaning in its ability to convince people that excluding third world examples and extremely unlucky genetics. They are moulders of themselves by the quality of thinking that they allow. Applying Accountability can make such a difference, it has the ability to influence every part of your life. Your Read more about Accountability By Thomas Green[…]
The Most Common Mistake Businesses Make With Pay Per Click
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the most common mistake businesses make with pay per click. Imagine for a moment, you finish work for the day and after your journey home (excluding COVID for a moment). You put your key in your door and as Read more about The Most Common Mistake Businesses Make With Pay Per Click[…]
What To Do When You Are Not Feeling Engaged With Your Work
Thomas Green with Ethical Marketing Service here, today I would like to talk to you about what to do when you are not feeling engaged with your work. This can happen to anyone, because the cause is typically a lack of variety in your work or life. If you are doing the same thing over Read more about What To Do When You Are Not Feeling Engaged With Your Work[…]
My Social Media Strategy
Thomas Green here with Ethical Marketing Service. Today I would like to take you through my social media strategy. The various platforms that we are on, cover what I do and why. Also let you know about the paid activity if that’s applicable. A big part of the reason I have taken it to the Read more about My Social Media Strategy[…]
Qualify Your Google Ads Search Campaigns
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about qualifying your Google Ads Search Campaigns. By qualifying I am not referring to ad copy or long-tail keywords. But instead who actually gets to see that ad. People tend to be quite aware of adding audiences to display campaigns. Read more about Qualify Your Google Ads Search Campaigns[…]
Measurement Improves Performance
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the principle “measurement improves performance”. Measuring the response of your digital marketing, allows you to know what to do more of & what to do less of. There are some metrics which make it immediately clear if what you Read more about Measurement Improves Performance[…]
Extraordinary Opportunity By Thomas Green
Business is tough and competition is fierce. But in all of human history, there has never been more opportunity available than there is right now. Given the possibilities that are available to businesses in the age of the internet. Only an extreme minority seem to be maximising it. What is the situation of the majority Read more about Extraordinary Opportunity By Thomas Green[…]
Linkedin Advertising Is Expensive
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Linkedin Advertising. I have thought and heard many times advertising on Linkedin is too expensive. I would like to share a way around that which we are running at the moment. When creating campaigns on Linkedin, you currently have Read more about Linkedin Advertising Is Expensive[…]
The Exchange Of Value Principle On Social Media
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Social Media. And the value that most of the users are giving to their followers. Most businesses have a goal of “more” followers whether they are actively pursuing it or not. The reason they want followers is because a Read more about The Exchange Of Value Principle On Social Media[…]
When To Use A Marketing Funnel
Thomas Green here with Ethical Marketing Service. Today I would like to share my thoughts on when your business should use a marketing funnel. Contrary to popular belief, it’s not the case that a business always needs a funnel. If you have not heard the term before… A funnel in marketing is the steps that Read more about When To Use A Marketing Funnel[…]
Unique Selling Proposition
Unique Selling Proposition: Due to COVID-19, the UK economy has seen the biggest contraction since records began, with GDP falling 20.4% in recent months. Some sectors or industries put on hold with no recourse. Others needing to adapt to produce revenue. If you are a struggling business owner. Or lucky enough to be in a Read more about Unique Selling Proposition[…]
The Split Test In Marketing Explained
Thomas Green here with Ethical Marketing Service. Today I would like to go through the split test with you. Previously I have talked about what to write in your ads. And the formula for the copy in your landing pages. But if you write two ads or create two landing pages, how do you know Read more about The Split Test In Marketing Explained[…]
Digital Marketing Testing Fundamentals
Thomas Green here with Ethical Marketing Service. Today I would like to share with you a good practice when you are testing Fundamentals in your digital marketing. Have you ever wondered when testing, how do I know if this is an increase in performance. Or just part of normal fluctuation? Your data will fluctuate on Read more about Digital Marketing Testing Fundamentals[…]
Cause and Effect In Marketing
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about cause and effect in marketing. Often it’s the case that I find people online looking for an effect without first having. Or thinking about the cause. If we take social as an example. The effect most people want is Read more about Cause and Effect In Marketing[…]
Testing Social Media Preconceptions
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about testing social media preconceptions. Each social media platform has its own popular way of being used. But there is no authority to say you must use it in a particular way. A social strategy is important for businesses. But Read more about Testing Social Media Preconceptions[…]
Social Self Interest
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about a quick principle I call social self interest. What I mean by this is, Social Media companies all have competitors too. If for a minute I make you head of a big social media company. You get to decide Read more about Social Self Interest[…]
Using Lifetime Value In Your Marketing
Using Lifetime Value In Your Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the lifetime value of your clients, how you can apply that to your marketing activities. If you haven’t heard of it before. The lifetime value of a client is calculated by Read more about Using Lifetime Value In Your Marketing[…]
Push Vs Pull Marketing
Push Vs Pull Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about push vs pull marketing. How your approach should change based on which one you are doing. Whilst there may be a negative connotation around the word push, how you might push your advertising Read more about Push Vs Pull Marketing[…]
Direct Response Vs Brand Awareness
Direct Response Vs Brand Awareness Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the difference between direct response and brand awareness. If your preference is one over the other, what you should be doing if that’s the case. Direct response is marketing which is asking Read more about Direct Response Vs Brand Awareness[…]
Remarketing Explained
Remarketing Explained Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk about remarketing. Not in the “how to” sense, but more on principles as if I am not mistaken, it’s a word created by the tech crowd. I think it causes some confusion unnecessarily. As the term suggests, you Read more about Remarketing Explained[…]
Six Marketing Fundamentals
Six Marketing Fundamentals Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share with you six marketing fundamentals to include in your copy to give you the best probability of success. I have mentioned some of these before, but think of this as a checklist you can use as you Read more about Six Marketing Fundamentals[…]
Google Ads Explanations Updated
Explanations Updated In Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to share an update that Google has made to explanations. If you are unaware, explanations is a fairly new feature added to Google Ads. Which helps you understand large fluctuations in the data in your campaigns. In order Read more about Google Ads Explanations Updated[…]
Differentiation In Marketing Continued
Differentiation In Marketing Continued Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to continue on the topic of differentiation in marketing, given the importance of the topic. Your USP is one of the main things that will differentiate you in business. One unique thing to every business is the owner. Read more about Differentiation In Marketing Continued[…]
New Keyword Planner Feature – Refine Keywords
New Keyword Planner Feature – Refine Keywords Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share a new feature with you which has been added to keyword planner in Google Ads. The term is “refine keywords” What you do is go to keyword planner. Click discover new keywords and Read more about New Keyword Planner Feature – Refine Keywords[…]
An easy template for your marketing
An easy template for your marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to give you an easy template to apply to your marketing messageif you are in a rush and you just need to get it done. There are some companies who market by testimonial almost exclusively. Whilst Read more about An easy template for your marketing[…]
A Business Principle You Can Learn From The Apprentice
A Business Principle You Can Learn From The Apprentice Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to talk to you about a business lesson you can pick up from The Apprentice. In many of the tasks, the candidates split their team in two. One team selling the high ticket Read more about A Business Principle You Can Learn From The Apprentice[…]
Planting An Image In Your Prospects Mind
Planting An Image In Your Prospects Mind Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about planting a clear image in your prospects mind. Your prospect doesn’t know anywhere near as much about your product or service as you do, but there are some things that Read more about Planting An Image In Your Prospects Mind[…]
The Role Emotions Play In Marketing
The Role Emotions Play In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about the role emotions play in your marketing. First of all I would like to exclude the practice of doing or saying anything in order to get a response or sale. But Read more about The Role Emotions Play In Marketing[…]
Bait In Marketing
Bait In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service, before I get started on todays content, Bait in marketing. I have an update on the book, it has arrived… Quite happy with it, so I can give you a release date, it is the 1st of July. If you haven’t already, go Read more about Bait In Marketing[…]
Optimisation Applied To Your Business
Optimisation Applied To Your Business Video Transcription Thomas Green here from Ethical Marketing Service. Today I would like to talk to you about optimising, not in the Google and Facebook context, but optimising parts of your business. I learned this principle from Jay Abraham. I interpreted it as, if you make improvements to parts of Read more about Optimisation Applied To Your Business[…]
A Profound Business Question
A Profound Business Question Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to ask you a Business question. Which I found to be highly profound when I heard it. When you’re in the last few years of your business career, will you be as dependent on bringing in the new Read more about A Profound Business Question[…]
Your Businesses Core Fundamentals
Your Businesses Core Fundamentals Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about what I refer to as core fundamentals. These are internal to your business, so not something like a mission statement that you would share. It’s 5-10 things that you are going to focus Read more about Your Businesses Core Fundamentals[…]
Quality Score Explained
Quality Score Explained Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to take you through the Google Ads Quality Score. How it is calculated and how you can improve it. Quality score according to Google is a general guide for whether your ads and landing pages are useful to the Read more about Quality Score Explained[…]
Exploring Ad Rank In Google Ads
Exploring Ad Rank In Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I am going to talk you through Ad rank in Google Ads. What it means, how you influence it and what it’s made up of. Ad rank is what is used to determine if and where your ads are Read more about Exploring Ad Rank In Google Ads[…]
Congruency In Your Digital Marketing
Congruency In Your Digital Marketing Video Transcription: Thomas Green here from Ethical Marketing Service. Today I would like to talk to you about the importance of being congruent from the messaging in your ad to the copy on your landing pages. Whenever you create an ad on any platform, you should have a call to Read more about Congruency In Your Digital Marketing[…]
The Product Demonstration Principle
The Product Demonstration Principle Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk with you about the product demonstration principle. The product demo is often used in infomercials where they have a product for sale and in order to prove that it does what it’s supposed to do, they Read more about The Product Demonstration Principle[…]
A Google Ads Feature You Should Test
Google Ads Feature You Should Test Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about a fairly new feature. Which if you haven’t tested yet, I would recommend implementing. In the previous google marketing live, google talked about discovery ads. But it’s a feature which has Read more about A Google Ads Feature You Should Test[…]
Hidden Opportunities Within Your Business
Hidden Opportunities Within Your Business Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about some potential hidden opportunities within your business. Often it’s the case that when business owners are looking to increase revenue. They mainly look at increasing the number of new customers and that Read more about Hidden Opportunities Within Your Business[…]
Have You Sold Yourself On Your Own Business?
Have You Sold Yourself On Your Own Business? Video Transcription Thomas Green here from Ethical Marketing Service, today I would like to go through a useful exercise with you which helps in not only raising the standards of your business, but also how you promote yourself. The premise is, you can’t sell or market yourself Read more about Have You Sold Yourself On Your Own Business?[…]
The Problem With Product And Price Marketing
The Problem With Product And Price Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the problem with saying this is my product and this is the price in your marketing. The issue is that anyone can do that and there is no differentiation. If Read more about The Problem With Product And Price Marketing[…]
A Promotion Which Creates Testimonials
A Promotion Which Creates Testimonials Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share something that can be very powerful for the right business. This is a promotion which can potentially generate a large amount of testimonials for you. This promotion is a competition you can run for the Read more about A Promotion Which Creates Testimonials[…]
Google Ads Metrics Explained
Google Ads Metrics Explained: Visit us for more information at – https://www.ethicalmarketingservice.co.uk/
Addressing Inner Dialogue
Addressing Inner Dialogue Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk you through a principle which I call “addressing inner dialogue”. If they are on your website or having a conversation with you, every prospect has continual inner dialogue. You should be in on that conversation addressing the Read more about Addressing Inner Dialogue[…]
How You Should Treat Your Clients – The Family Friend
How You Should Treat Your Clients – The Family Friend Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an analogy. Which I find helps when deciding how you should treat your clients. Imagine for a second a close family member refers your business to their long Read more about How You Should Treat Your Clients – The Family Friend[…]
The Principle Of Volume In Marketing
The Principle Of Volume In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you the principle of volume in marketing. It’s been said many times before that marketing is multiplied salesmanship. So a vast amount of sales principles apply to the marketing world. This is relevant Read more about The Principle Of Volume In Marketing[…]
Beginners Marketing Error To Avoid
Beginners Marketing Error To Avoid Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you something which has an extremely negative impact on response. Something for you to avoid. Beginners Marketing Error To Avoid. The best way to illustrate this is actually if you have seen any of The Read more about Beginners Marketing Error To Avoid[…]
Ethical Marketing
Ethical Marketing Video Transcription: Thomas Green here, today I wanted to talk to you about Ethical Marketing. Some of the reasons why our digital marketing company is called Ethical Marketing Service. I personally started digital marketing in 2010. I quickly learnt that marketing agencies in general had a bad reputation for promising results. In order Read more about Ethical Marketing[…]
Ad Copy Principle
Ad Copy Principle Video Transcription: Thomas Green here from Ethical Marketing Service. Today I would like to share with you a continuation of my last video. Which was on attention, interest, desire, action or AIDA. But this is an emphasis on the first part which is attention. Ad Copy Principle. The context of the first Read more about Ad Copy Principle[…]
What is optimisation?
What is optimisation? Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to talk to you about optimisation within google ads (but some of these principles will apply to other medias also). There is some confusion about what optimisation is, so this is an attempt to simplify it. Optimisation is basically another Read more about What is optimisation?[…]
Using AIDA in Google Ads
Using AIDA in Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about AIDA and a practical way that you can apply that to your digital marketing. Most people are aware of what AIDA stands for, if you are not, it is attention, interest, desire, Read more about Using AIDA in Google Ads[…]
How To Make Your Advertising News Worthy
How To Make Your Advertising News Worthy Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to talk to you about making your advertising news worthy. But it’s important to make a distinction before we get started. I am not saying that your ads need to be read out by a reporter Read more about How To Make Your Advertising News Worthy[…]
Rough Draft Finished – The No Nonsense Google Ads Book
Rough Draft Finished – The No Nonsense Google Ads Book Video Transcription: Thomas Green here from Ethical Marketing Service. I hope you are doing well. This is just a quick video to say that the rough draft of my Google Ads book is finished. It is on its way to me in the post as Read more about Rough Draft Finished – The No Nonsense Google Ads Book[…]
Big Google Shopping Announcement
Big Google Shopping Announcement Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an announcement made by google regarding Google Shopping. In an attempt to assist struggling retail companies. Google is opening up Google Shopping to merchants who are not using Google Ads. And in the US Read more about Big Google Shopping Announcement[…]
A Marketing During COVID-19 Example
A Marketing During COVID-19 Example Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you an interesting marketing story which you may be able to apply to your business during COVID-19. Due to the lockdown I have been ordering many more take aways than I should. I am not Read more about A Marketing During COVID-19 Example[…]
Using Your Story In Your Marketing
Using Your Story In Your Marketing Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to talk to you about using your story in your marketing message. This is something that I personally haven’t been great at. The reason why is that I hadn’t heard anyone talking about why it’s important. I Read more about Using Your Story In Your Marketing[…]
What’s better, 50% Off Or Buy One Get One Free?
What’s better, 50% Off Or Buy One Get One Free? Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to share with you a test which was reported on within a book called “Successful Direct Marketing Methods” by Bob Stone. What’s better, 50% Off Or Buy One Get One Free? Within the Read more about What’s better, 50% Off Or Buy One Get One Free?[…]
Before You Redesign Your Website, Do This…
Before You Redesign Your Website, Do This… Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share something with you which I have come across many times. It’s very useful to know before you pay for an expensive redesign of your site. The job of most websites are to provide Read more about Before You Redesign Your Website, Do This…[…]
Adapt Your Marketing Message By Media
Adapt Your Marketing Message By Media Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to talk to you about your marketing strategy. And how it should change based on what media you are using. For this example, I will compare Google Search and Facebook. As one is where someone is searching Read more about Adapt Your Marketing Message By Media[…]
How To Improve Your Ads With One Principle
How To Improve Your Ads With One Principle Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to share with you one principle which if applied, can improve your ads. Being general is much easier but in terms of the impact, it has very little impression on response. If you were to Read more about How To Improve Your Ads With One Principle[…]
Google Announces Users Can Block Your Businesses Ads
Google Announces Users Can Block Your Businesses Ads Video Transcription: Thomas Green from Ethical Marketing Service here. Yesterday Google announced in an article called “Requiring advertiser identity verification to improve transparency”. (Very catchy title) that it’s now possible for a user to switch off ads from a particular domain. They say that they want users Read more about Google Announces Users Can Block Your Businesses Ads[…]
New Call Only Ads In Google
New Call Only Ads In Google Video Transcription: Thomas Green here with Ethical Marketing Service. Today Google have announced call only ads with an optional website link. If you use these types of ads in your campaigns, when you go to create your next ad. You will see a Final URL field which is recommended Read more about New Call Only Ads In Google[…]