How To Create A DSA Campaign In Adwords Editor


There are some things that are often done in the interface which are much quicker in editor, creating a DSA campaign is one of them. Providing you know what your site categories are called, this is easy enough. Below is a step by step guide for the video above:
Go to “add campaign” and then select “search network only”.

Select your desired campaign and set the budget.

Name your budget something relevant in a universal format you will understand.

Then select “Dynamic Search Ads” and type in the website address and language.

You will then need create your first adgroup.

With DSA campaigns, often you would label adgroups by category of products.

Set the default bid for the adgroup.

Go to the “Ads” section and select “Dynamic Search Ads”.

Select “Add dynamic search ad” and fill out the description and URL.

One should remember that this will show promoting all the products within the category we will add.

Navigate to “keywords and targeting” and select “Dynamic ad targets”.

Select “Add dynamic ad target” and then select type in the category you are promoting.

Set the value field or this update won’t post properly.

You would normally have multiple adgroups targeting different categories of your site,

But for the sake of the tutorial, we will post this update and we have created our first DSA campaign.

Well done!


Create A DSA Campaign In Adwords Editor


About the author

Thomas Green is a Certified Adwords Professional and specialises in direct response marketing. He has over 6 years PPC experience and has a straight forward approach to what works and what doesn’t!

Thomas Green