There are some extensions that out of habit tend to be created through the Adwords interface rather than through editor, below is a step by step guide for the video above on adding structured snippet extensions via Adwords Editor.
First navigate to “shared library” and then “shared structured snippet extensions”
Click the add button and a blank snippet will be created for you
The Values field is the text that you want to appear in the extension
This might be the various products or services that you offer, a link is in the description for more info
The header field needs to be set, but will depend on the type of business you are in, often I set this as Service Catalog
But this is mainly as we look after a lot of service based clients
I recommend a minimum of 3, but the more the better – google will show the best performing ones
Now this extension has been created, you need to add it to a campaign. Go back to “campaigns”
selecting the relevant campaign, navigate to “ad extensions” and then “structured snippet extensions”
Click on “add structured snipped extension”, select “campaign structured snippet extension”
and you can select the extension you just created
Post your changes and you are done!
About the author
Thomas Green is a Certified Adwords Professional and specialises in direct response marketing. He has over 6 years PPC experience and has a straight forward approach to what works and what doesn’t!