Adwords Countdown Scripts

Adwords Countdown Scripts are a cool feature you can implement into your account when you have a date of a particular promotion or deadline.

In the example above, it is around black Friday time so we implemented a countdown script 7 days before black Friday and the ad copy counts down – it will change each day without having to manually update it and will stop running after the deadline.

Countdown scripts normally improve CTR and are often useful when promoting a sale or announcement. You do have to continually have a reason to use them though and if you have an online shop, where you have stock, you may wish to use dynamic ad customisers, where the ad automatically states how many items you have in stock, but this is slightly more in depth than the video above.

In order for the box to come up as it did in the video, simply type “{“ and follow the steps completed.

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Adwords Dynamic Keyword Insertion

 

About the author

Thomas Green is a Certified Adwords Professional and specialises in direct response marketing. He has over 6 years PPC experience and has a straight forward approach to what works and what doesn’t!

Thomas Green

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