This one is an interesting bidding strategy, you pick all your normal bids, but they can be changed based on how a chosen competitor is bidding.
You type in the competitor you want to be above (in the video I have typed in Google) and your bids will automatically change to outrank them.
This strategy is likely to work best where average position is important and it is perhaps better to have a strategy rather than no strategy, but in most cases you want to be bidding based on performance and not just to beat another competitor on average position – you can have a very profitable campaign with a bad average position and a very unprofitable campaign with a good average position.
About the author
Thomas Green is a Certified Adwords Professional and specialises in direct response marketing. He has over 6 years PPC experience and has a straight forward approach to what works and what doesn’t!