Once I linked my youtube to Google Ads, I thought it was pretty cool when I discovered I can remarket to anyone who liked, commented or viewed one of my YouTube videos on YouTube. What I didn’t quite put together was that when you have created these remarketing lists, you can then apply them to display campaigns…. Awesome!
This means anyone who views your YouTube video can be put into a normal display remarketing campaign. I can tell you with a lot of confidence that not many businesses are capitalising on this right now. The video above shows how to create these lists and this is something you should definitely be testing if you are creating videos on YouTube for your business.