Google Ads: How To See What People Type When They Click

If you are new to Google Ads, there is one very important feature for you to discover – The search query report.

The above video shows you how to locate what people are actually type in when your ad is being shown. This will undoubtedly lead you to match types and this is explained on the info graphic below:

If you want to see the quality of terms one particular keyword is bringing in, this is below: