If you are new to adwords, there is one very important feature for you to discover – The search query report.
The above video shows you how to locate what people are actually type in when your ad is being shown. This will undoubtedly lead you to match types and this is explained on the infographic below:
If you want to see the quality of terms one particular keyword is bringing in, this is below:
About the author
Thomas Green is a Certified Adwords Professional and specialises in direct response marketing. He has over 6 years PPC experience and has a straight forward approach to what works and what doesn’t!