Google Announces Users Can Block Your Businesses Ads Video Transcription:
Thomas Green from Ethical Marketing Service here, yesterday Google announced in an article called “Requiring advertiser identity verification to improve transparency”, (very catchy title) that it’s now possible for a user to switch off ads from a particular domain.
They say that they want users to be empowered to make decisions about the ads they see online.
I had a look today to see if the changes have been implemented yet and it’s not been rolled out, but once it is, when your ad shows, there is a little popup that appears after a click and the details which are revealed are:
- Business Name
- Business Location
- There is a little on off button where it says “show ads from” with the website address after.
The link to this announcement is https://support.google.com/google-ads/answer/9843535
I actually think this is a positive move because it will raise the standard of the ads which are on google search, gmail and YouTube, but the reason it’s important is that if for some reason an individual user does not have a positive experience or even that their perception is that they have not had a positive experience, they could block your ads and that user will never see them again.
It sort of reminds me of the equivalent of someone being blocked on Facebook, but instead of it being a “friend” it’s a business.
Whilst I think this will not affect most advertisers, it’s worth knowing that a user has the ability to block your ads as there is certain forms of advertising which may be considered pushy or fear based which maybe users just won’t accept anymore.
What do you think about this change, is it positive or negative? Let me know your thoughts, we are at ethicalmarketingservice.com and I’ll speak to you soon.