If you have ever done an adwords video campaign, you will be aware that unless you link your youtube account, you will only get limited data through to adwords – limited data is not what you need when optimising, ideally you take as much as you can get.
Also if you want to do a youtube remarketing campaign, the two medias need to share data with each other. In order to link your youtube channel to adwords follow the steps above!
About the author
Thomas Green is a Certified Adwords Professional and specialises in direct response marketing. He has over 6 years PPC experience and has a straight forward approach to what works and what doesn’t!