Is Your Business Suffering? What’s Your USP?

Thomas Green here from Ethical Marketing Service. I just wanted to put this video out because a lot of businesses are going through a lot of pain at the moment. Maybe I can provide a little bit of value it might help someone somewhere along the way.

I’ll start off with an example, when clients come to our marketing agency I would often ask, what is it about your business which is unique? Often referred to as a unique selling proposition and it’s very rare that a client would have a very good answer to this question.

The reason why I bring it up, is because me to businesses which are just businesses who are doing the same as every other business in that market are probably going to suffer a lot of pain.

A really good question to ask if you’re in business and you’re considering “how do I get a slight edge over a competitor” or “how do I do better in tough times” is something from Dan Kennedy which is why should I do business with you over any and every other option available to me. If you have a really good answer to that question then it basically means that you have a reason why you’re in business and if you have a reason why it’s gonna set you apart from the rest of the market.

If you need any help with marketing and you can visit us at I hope this has helped and I speak to you soon.