How To Turn Off Google Ads Conservative Automation From Remarketing

Video Transcription: Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk I would like to go through with you today how to switch off automation on your remarketing campaign. You may have noticed a default which has now been added to display campaigns and more specifically remarketing campaigns where if you go to your chosen remarketing Read more about How To Turn Off Google Ads Conservative Automation From Remarketing[…]

Adwords Chat – The New Adwords Experience

Adwords Chat – The New Adwords Experience Transcript Good afternoon. This is Thomas Green at ethicalmarketingservice.co.uk.  On the call today we have myself and Jake Morgan who is also a Director at ethicalmarketingservice. Say, hi, Jake. Hello. How’s it going? Yes, very good. Yes, good to have these chats. I was just wondering if there Read more about Adwords Chat – The New Adwords Experience[…]

Adwords Landing Page Principles

Adwords Landing Page Principles Transcript Good afternoon. This is Thomas Green with ethicalmarketingservice.co.uk. I get asked a lot about Adword landing page principles. This is not specific to Adwords necessarily, but it will help if you are trying to create a landing page or traffic which you are paying for. So cold traffic that you Read more about Adwords Landing Page Principles[…]

Adwords Chat – Exact Match, Branding & Smart GDN Campaigns

Adwords Chat – Exact Match Branding – Smart GDN Campaigns Transcript   Good afternoon, you’re through to Thomas Green with ethicalmarketingservice.co.uk. Today we have Jake Morgan on the call, also a Director at Ethical Marketing Service.  Say hi, Jake. Hello. Hi, how are you doing? Yeah, very well. How you are doing, Tom? Yeah, pretty Read more about Adwords Chat – Exact Match, Branding & Smart GDN Campaigns[…]

Adwords Tip – Search Terms Match Type

Adwords Tip – Search Terms Match Type Transcript Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk, this is just a little tip I have found something in AdWords that either is new, or has escaped my attention for quite some time and that’s segmenting keywords by match type. If you go to keywords in your Read more about Adwords Tip – Search Terms Match Type[…]

Adwords Additional Descriptions

Adwords Additional Descriptions Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. This is some AdWords news on our AdWords chat video on the 20th February we got a comment from David Iskander, I hope I’m saying that correctly David, his comment was:     I did get in touch with my relationship manager at Read more about Adwords Additional Descriptions[…]

Adwords News – Converted Clicks Is Going Away

Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk. This is a video on some AdWords news and if you have seen this notification in your AdWords account:     Now for most of you this will update automatically, but if you are running an account which shows converted clicks updating all your enquiries and in Read more about Adwords News – Converted Clicks Is Going Away[…]

Adwords News – Ad Blending 1st March 2017

Adwords News – Ad Blending Transcript Good afternoon, this is Thomas Green at ethicalmarketingservice.co.uk. This is just a quick video to update you on some AdWords news. I was googling for a definition of attribution modelling and what’s new today, is you can see from the search that I made, the top results have come Read more about Adwords News – Ad Blending 1st March 2017[…]

Using Adwords To Combine Demographics

Using Adwords To Combine Demographics Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. I have just come across what I suspect is a new feature within google Adwords. If you go to your campaign and go to audiences, you can select demographics and there’s this little feature here which says view demographic combinations. If Read more about Using Adwords To Combine Demographics[…]

How To Create Google Shopping Ads on YouTube

How To Create Google Shopping Ads on YouTube Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk. Today I am going to be taking you through the process of being able to show google shopping ads or product listing ads on YouTube. It’s been something that’s been appearing a little bit more and more very Read more about How To Create Google Shopping Ads on YouTube[…]

How To Create A Search Campaign In The New Adwords Interface

Search Campaign In The New Adwords Interface Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding how to create a new search campaign in the new AdWords interface. As you can see we are currently in the new interface: if you go to all campaigns at campaign level there is a Read more about How To Create A Search Campaign In The New Adwords Interface[…]

The New Adwords Experience

The New Adwords Experience Video Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding an email I received this morning on what is referred to as the new AdWords experience. Google are in the process of changing the way that AdWords looks, the email that I received has headline “meet the simpler smarter Read more about The New Adwords Experience[…]

How To Add Structured Snippet Extensions Via Adwords Editor

There are some extensions that out of habit tend to be created through the Adwords interface rather than through editor, below is a step by step guide for the video above on adding structured snippet extensions via Adwords Editor. Video Transcript   First navigate to “shared library” and then “shared structured snippet extensions” Click the add Read more about How To Add Structured Snippet Extensions Via Adwords Editor[…]

Share A Link To The Adwords Ad Preview Tool

Quite a new feature for those times when you are in contact with someone who doesn’t know Adwords well – you can send them a link to the ad preview tool, so they can check for themselves if the ad is showing without adding to impressions or if it is showing in a country you Read more about Share A Link To The Adwords Ad Preview Tool[…]

How To Automate An Adwords Budget Change

If you need to make multiple budget changes and don’t want to keep doing them manually, you can create a rule which updates them automatically over time. I have often required this feature, so the below is a step by step guide for the video above. Video Transcript: First select the campaign you want to Read more about How To Automate An Adwords Budget Change[…]

How To Create An Adwords Call Only Campaign

Adwords Call only campaigns are great for businesses who only want the phone to ring and don’t tend to spend so much time with emails. Also you are able to specify a particular amount that you wish to pay per call. Below is a step by step guide to the video above on how to create Read more about How To Create An Adwords Call Only Campaign[…]

How To Create An Adwords Dynamic Search Ads Campaign

I have been using DSA Campaigns more recently and it can be overlooked if you haven’t already had experience using them. If you need help setting one up, below is a step by step guide for the video above. Video Transcript Click on the new campaign button and select “search network only”. Select “Dynamic Search Read more about How To Create An Adwords Dynamic Search Ads Campaign[…]

What’s Wrong With Adwords?

This video is called What’s Wrong With Adwords? and brought to you by ethicalmarketingservice.co.uk. If you’re interested in Adwords management, please feel free to contact us. I would like to add a caveat to the title, or a disclaimer: I have massive respect for Google and what they have created and this video has only been created Read more about What’s Wrong With Adwords?[…]

How To Create A DSA Campaign In Adwords Editor

  There are some things that are often done in the interface which are much quicker in editor, creating a DSA campaign is one of them. Providing you know what your site categories are called, this is easy enough. Below is a step by step guide for the video above: Go to “add campaign” and then Read more about How To Create A DSA Campaign In Adwords Editor[…]

Adwords Audiences At Campaign Level Are Live

Until recently Adwords only had the ability to add audiences to adgroups, they have just made an update which allows you to add audiences at campaign level. Below is a step by step guide to the video above. Video Instructions: First, select the campaign you want to add an audience to. Then click on “Audiences”. Read more about Adwords Audiences At Campaign Level Are Live[…]

Are You Worried About Adwords Click Fraud?

  Transcript of video: Worried About AdWords Click Fraud? This video is about AdWords click fraud or invalid activity. Our website is ethicalmarketingservice.co.uk and you can visit us if you are interested in PPC management. I always like to start off with a definition. So, according to Google, invalid click activity includes any clicks or Read more about Are You Worried About Adwords Click Fraud?[…]

The Adwords Report Editor

Recently Adwords has introduced the reports tab, this was announced on stage by Google with the idea being that since companies are constantly exporting and manipulating data outside Adwords, they made a tool which made this a bit easier. These tools consist of: Adwords Table Report   Adwords Pie Chart   Adwords Line Chart   Adwords Read more about The Adwords Report Editor[…]

How To Turn On Adwords Editor Spell Check

The adwords editor spell check tool is not exactly something I would normally bother writing about, but if you have created text ads in hundreds/thousands of adgroups in editor and then posted changes and then after re-checking them noticing a typo – this is for you. It is odd that the feature is not already on when you install Read more about How To Turn On Adwords Editor Spell Check[…]

Dynamic Remarketing Lists Longer Than 30 Days

Dynamic remarketing lists longer than 30 days are not auto generated. As you will likely know if you have setup a dynamic remarketing campaign, 4-5 lists are automatically created. What is not immediately obvious is, 30 days after someone has left your site, you will no longer be showing remarketing ads to them unless you decide to Read more about Dynamic Remarketing Lists Longer Than 30 Days[…]

How To Download Performance Data into Adwords Editor & Optimise

If you are an Adwords editor user you will undoubtedly know the speed benefits of using editor rather than using the interface when making significant changes in Adwords. One of the features I have seen used the least when operating in editor, is to download the performance data into editor and then optimise based on Read more about How To Download Performance Data into Adwords Editor & Optimise[…]

Optimise Google Adwords By Day of Week & Hour of Day

A quick Adwords optimsation tip is to go straight to the dimensions tab while either selecting the campaign you want to optimise or under all campaigns, in the example above I am looking at all campaigns data. You select “time” and then “hour of day” or “day of week” depending on what data you wish Read more about Optimise Google Adwords By Day of Week & Hour of Day[…]

How To Make Your Adwords Campaign Mobile Dominant

Call only is not the only way you can have a mobile campaign, as per the above video, if you add a bid adjustment for mobiles of 300% and have mobile text ads and extensions, it is going to be heavily dominated by mobile devices. Also if you have a corresponding desktop campaign (a duplicate) Read more about How To Make Your Adwords Campaign Mobile Dominant[…]

Google Adwords Frequency Capping

Since the introduction of remarketing, frequency capping is a very important feature to implement, I was a customer of an email marketing service last year and they remarketed to me for months but with no limit, I was aggravated by the company and it probably did more harm than good. As the video above shows, Read more about Google Adwords Frequency Capping[…]

How To Use The Adwords Campaign Bid Simulator

The Adwords Campaign Bid Simulator is a useful tool that predicts based on the previous activity in your account, if you were to multiply your bids by a percentage or set them at a certain amount, how many impressions you would receive. It also predicts what budget would be required if this action was completed. Read more about How To Use The Adwords Campaign Bid Simulator[…]

Google Adwords: How To Exclude an IP Address

Adwords has a feature where you can exclude an IP address and your ad will not show to anyone using that IP. A very cool feature but is highly dependent on you being able to actually find which IP is correct to exclude. You would do this to ensure a competitor is not clicking on Read more about Google Adwords: How To Exclude an IP Address[…]

How To Change Adwords Final URLs in Bulk

There is not much explanation needed for this one, its a bulk final url change for your adwords ads. If you have a new page you would prefer to send traffic to, or deem a different page more relevant on reflection, simply follow the steps in the above video and you can direct traffic to Read more about How To Change Adwords Final URLs in Bulk[…]

Adwords Countdown Scripts

Adwords Countdown Scripts are a cool feature you can implement into your account when you have a date of a particular promotion or deadline. In the example above, it is around black Friday time so we implemented a countdown script 7 days before black Friday and the ad copy counts down – it will change each day without Read more about Adwords Countdown Scripts[…]

Adwords Dynamic Keyword Insertion

Dynamic Keyword Insertion (or DKI) is a fancy way of saying whatever the person types when they search, it will be repeated back to them if your ad shows up. There are character limits on text ads though, so you have to set a default so that if the person types in something particularly detailed Read more about Adwords Dynamic Keyword Insertion[…]

How To Link Google Adwords & Analytics Together

Google Analytics is a vital tool for learning what happens when a visitor is on your site, if you don’t have some form of feedback it is impossible to know what part of your campaign is working or wasting your money. With respect to Adwords, if you are driving traffic via a campaign and haven’t Read more about How To Link Google Adwords & Analytics Together[…]

How To Exclude Mobile Apps From Your Adwords Display Campaign

When you are optimising a display campaign for the first few times, if you have mobile devices on, providing you aren’t doing manual placements, you will find most likely your ads are appearing on mobile apps which with the assistance of analytics perform poorly to be polite (100% bounce rate). If you are targeting by Read more about How To Exclude Mobile Apps From Your Adwords Display Campaign[…]

How To Change Adwords Keyword Text in Bulk

This is a tool which is very useful especially when expanding on your campaign, if you had a campaign or adgroup which had your location specified e.g. “London”, you could duplicate this campaign or adgroup and replace it with “east london”, “west london” and many other locations which may be relevant to your campaign. In Read more about How To Change Adwords Keyword Text in Bulk[…]

Google Adwords: How To Setup Automatic Email For Poor Average Position

The above video is a specific auto rule that can be setup when keywords have a bad average position and you would like a notification instead of having to check on a regular basis. I will be covering auto rules in more detail, but this is only one small example. you can cover most things Read more about Google Adwords: How To Setup Automatic Email For Poor Average Position[…]

How To Create An Adwords Campaign Placement Exclusions List

The Campaign Placement Exclusions List is probably a feature I have used the least in my time working on adwords, probably because I do less display than search and the benefit of this particular tool is when you are doing multiple display campaigns. If you have a display campaign running and have spent countless hours excluding Read more about How To Create An Adwords Campaign Placement Exclusions List[…]

Google Adwords: How To Create Youtube Remarketing Lists

Once I linked my youtube to adwords, I thought it was pretty cool when I discovered I can remarket to anyone who liked, commented or viewed one of my youtube videos on youtube. What I didn’t quite put together was that when you have created these remarketing lists, you can then apply them to display Read more about Google Adwords: How To Create Youtube Remarketing Lists[…]

Target Top of the Adwords First Page Results

Target top of first page is a bidding strategy if you are focused on the average position of your ads being either position 1 or at the top right hand side of the results. Your keyword bids will change to ensure you meet the above criteria. You can cap the bid at a certain amount Read more about Target Top of the Adwords First Page Results[…]

Remove Spam Sites From Analytics Traffic

Ever look through your analytics referral traffic and think, what the hell is this site sending me a load of traffic which has a 100% bounce rate? This is not real traffic, it is simply people who own those sites looking to get you to visit their site by spamming yours. It messes up your Read more about Remove Spam Sites From Analytics Traffic[…]

Google Adwords: How To Create A GSP Campaign

GSP stands for Gmail sponsored promotions and is currently one of the newest features out of adwords, you have been able to advertise on gmail for a good long while, but adwords have introduced new ads specifically for gmail and the above video shows you how. The first part of it is just the setup Read more about Google Adwords: How To Create A GSP Campaign[…]

Google Adwords: How To Always Outrank A Competitor

This one is an interesting bidding strategy, you pick all your normal bids, but they can be changed based on how a chosen competitor is bidding. You type in the competitor you want to be above (in the video I have typed in Google) and your bids will automatically change to outrank them. This strategy Read more about Google Adwords: How To Always Outrank A Competitor[…]

How To Use Adwords Negative Keyword Lists

Adding multiple negatives to many campaigns normally requires adwords editor and is what I use. If however you need an alternative, negative keyword lists can come in handy. The above video takes you through the process of adding a list of negative keywords to multiple campaigns. As you can label your lists, you could argue Read more about How To Use Adwords Negative Keyword Lists[…]

Google Adwords: How To See Who Your Competitors Are

There is some real insight in being able to see who your competitors are and how you rank (average position) compared to them. One of the main things I use this feature for are campaigns which measure their success by average position and brand campaigns. If you are only bidding on your brand terms, you Read more about Google Adwords: How To See Who Your Competitors Are[…]

Google Adwords: How To See What People Type When They Click

If you are new to adwords, there is one very important feature for you to discover – The search query report. The above video shows you how to locate what people are actually type in when your ad is being shown. This will undoubtedly lead you to match types and this is explained on the Read more about Google Adwords: How To See What People Type When They Click[…]

How To Set An Adwords Keyword Level Final URL

If you have a campaign where there are multiple keywords in the same adgroup, it may be useful to know you can actually have a keyword which has its own url. This will override the ads final url. The way this might look is: 10 keywords in the same adgroup and all traffic being directed Read more about How To Set An Adwords Keyword Level Final URL[…]

Google Adwords: How To Bid More For Popular Locations

If you are analysing your data, or just know your customer well, you will know that  certain areas provide better customers than others. It is logical then to want to pay more in this location than others. The above video shows how to add a location bid adjustment, this means that any bid that you Read more about Google Adwords: How To Bid More For Popular Locations[…]

Google Adwords: How To Switch Mobiles Off

There is no doubt that Google has made massive progress helping advertisers get a return from users on mobile devices. That being said, a significant percentage of the time, mobiles dont perform as well as desktops. If this applies to you and your patience is up with advertising on mobile devices, the above video will Read more about Google Adwords: How To Switch Mobiles Off[…]

How To Show Your Adwords Ads 9-5 Mon-Fri

It is common to need your ads shown only in business hours, the above video shows how to do this. What it doesnt show in the last part is applying bid adjustments to certain days where you receive more/less enquiries. Providing you setup conversion tracking correctly, you will be able to see this data in Read more about How To Show Your Adwords Ads 9-5 Mon-Fri[…]

How To Use The Adwords Display Ad Builder To Create Banners

The display ad  builder is a very useful tool for anyone who needs banners completed quickly, as you can see from the above video, the time required is far superior than starting a new banner in some graphics software. I also prefer it as after many tests against banners created by designers, they tend to Read more about How To Use The Adwords Display Ad Builder To Create Banners[…]

Make Your Adwords Search Campaign an RLSA

An RLSA is a remarketing campaign but on search not display. The above video shows how you can apply a remarketing list to an adgroup, you can either have the campaign search and RLSA or just RLSA by selecting “target and bid” or bid only. The idea behind the RLSA is, as the visitor has Read more about Make Your Adwords Search Campaign an RLSA[…]

How To “Undo” In The Adwords Change History

The undo tool is commonly used on computers and can be helpful when making accidental changes in Adwords. In the above example I have reversed some keyword bids, but you can reverse many things changed in adwords. There are some limitations though, the update you have made does not come up in the change history Read more about How To “Undo” In The Adwords Change History[…]

Increase Adwords Keyword Bids By A Percentage

So you have updated all your bids based on the performance of your keywords, great work! But now you want to increase or decrease volume a bit. Problematic if this function is not available. Increase or decreasing keyword bids by a percentage is very important if you have spent a load of time going through Read more about Increase Adwords Keyword Bids By A Percentage[…]

How To Rotate Your Ads Evenly on Adwords

The cool thing about Google Adwords versus other advertising platforms is the control you get in the settings section. For an effective split test you need a decent sample size before you optimise. Unfortunately if you miss this setting and have “optimise for clicks” then adwords may begin showing one ad over another before it Read more about How To Rotate Your Ads Evenly on Adwords[…]

How To Create An Adwords Remarketing List

In order to show remarketing ads, you will first have to create remarketing lists. The above is a walkthrough of how to setup your first remarketing list. In order for the above remarketing list to start collecting user data, you will need the remarketing tag on your site (every page is the recommended practice). I Read more about How To Create An Adwords Remarketing List[…]

How To Create A Shared Adwords Budget

The Above Video shows how to create A shared Adwords budget to ensure all of your Adwords campaigns are working off one budget rather than many. In my time working on multiple accounts from an array of different businesses, I have seen many different approaches to ensuring spend levels do not exceed an agreed limit. One of Read more about How To Create A Shared Adwords Budget[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 5

Chapter 5 is about the settings tab. Upon campaign creation, people tend to glance over this tab due to time limitation. Unfortunately for those people, it is a very important part of the process. The first option we come to is the “campaign type”:     Probably the most frequent option is search network only – possibly Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 5[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 4

Chapter 4 of this Guide to Google Adwords is about the keywords tab. This is a very important chapter as you will be spending a fair amount of time here when optimising your campaign. The keywords on this page are displayed in different ways depending on the match type of the keyword. The various match types are: Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 4[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 3

Chapter 3 of the Beginners Guide to Google Adwords is about the Adgroup level, there are a lot of similarities on this screen to the previous Chapter at campaign level, I encourage you to go back and re-read about the various buttons in the Adwords interface, as these will be just as applicable at Adgroup Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 3[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 2

Chapter 2 of this Google Adwords Guide is about the campaigns tab, we will also cover off some of the ways to display information on this tab. One helpful feature is just below the campaigns button, it is a drop-down feature which allows you to select one of three options. The first is “all campaigns”, Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 2[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 1

The Adwords interface consists of four tabs across the top, the first one being home, campaigns, opportunities, and tools. In the top right-hand corner you’ll have your Customer ID, the gear icon which will need you to settings in your Google Adwords account and the notifications link (the bell). If you click on “home” this will Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 1[…]

How To Find An Adwords Certified Partner

Looking for the right Adwords Certified Partner for your business? Google has it sorted. You can look at all the google partners profiles at the below link: https://www.google.com/partners     In the top right hand corner click the “Find a Partner” button.   You will see the above page and can choose help with a Read more about How To Find An Adwords Certified Partner[…]

5 Benefits of Hiring An Adwords Professional

This article is for anyone looking for more information on why they should hire an Adwords professional to manage their Adwords account vs learn, or do it themselves. 1) Adwords Exams The Certification Process for being a certified Adwords Professional involves an initial exam called The Adwords Fundamentals Exam, which is 2 hours long and Read more about 5 Benefits of Hiring An Adwords Professional[…]

Why Every Business Should Redeem A Google Adwords Voucher

Turn your £25 into £100 – Sounds pretty good on its own right? Well that’s pretty much how it works. It sounds a lot like something you might hear with extreme terms & conditions applied, but believe it or not its a pretty great offer. The main condition is, it has to be a new Read more about Why Every Business Should Redeem A Google Adwords Voucher[…]

10 Reasons Your Business Should Use An Adwords Management Service

This is for anyone who is considering if they should use an Adwords management service for their business. The below include 10 solid reasons why this innovative media should be a part of your marketing plan. 1) Multiple ways to measure response Conversion Tracking allows you to see how many enquiries are driven by Adwords Read more about 10 Reasons Your Business Should Use An Adwords Management Service[…]