The Thomas Green Business Podcast

Thomas Green here with Ethical Marketing Service. I am continuing my business questions, so I’m going to get started.  What are the top mistakes that small businesses make? Often scaling is difficult, hiring too late or too soon, and a lot of it is to do with cash flow, not knowing what’s coming in and Read more about The Thomas Green Business Podcast[…]

Thomas Green Answers Business Questions Continued

Thomas Green here with Ethical Marketing Service. I’m continuing with my business questions from Quora. I’m looking at some of the most popular business questions and basically going through them and giving you what my thoughts are. Recently – or just today in fact – my Mac computer battery died. Everything on my computer, most Read more about Thomas Green Answers Business Questions Continued[…]

Thomas Green Answers The Most Common Business Questions

Thomas Green here with Ethical Marketing Service. Today, I am answering the internet, so I’m going to jump right into it. These are a list of Quora questions, typed in “business” and got some of the most frequently asked questions about business. What are some ways to start a business? There are lots of different Read more about Thomas Green Answers The Most Common Business Questions[…]

New Google Ads Location Insertion & Why It’s Important

New Google Ads Location Insertion & Why It’s Important Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about New Google Ads Location Insertion & Why It’s Important.. A newly released feature by Google within Responsive Search Ads. It is called Location insertion. Before I share with you why Read more about New Google Ads Location Insertion & Why It’s Important[…]

Accountability By Thomas Green

Accountability is a word which has great meaning in its ability to convince people that excluding third world examples and extremely unlucky genetics. They are moulders of themselves by the quality of thinking that they allow. Applying Accountability can make such a difference, it has the ability to influence every part of your life. Your Read more about Accountability By Thomas Green[…]

The Most Common Mistake Businesses Make With Pay Per Click

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the most common mistake businesses make with pay per click. Imagine for a moment, you finish work for the day and after your journey home (excluding COVID for a moment). You put your key in your door and as Read more about The Most Common Mistake Businesses Make With Pay Per Click[…]

What To Do When You Are Not Feeling Engaged With Your Work

Thomas Green with Ethical Marketing Service here, today I would like to talk to you about what to do when you are not feeling engaged with your work. This can happen to anyone, because the cause is typically a lack of variety in your work or life. If you are doing the same thing over Read more about What To Do When You Are Not Feeling Engaged With Your Work[…]

Measurement Improves Performance

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the principle “measurement improves performance”. Measuring the response of your digital marketing, allows you to know what to do more of & what to do less of. There are some metrics which make it immediately clear if what you Read more about Measurement Improves Performance[…]

Extraordinary Opportunity By Thomas Green

Business is tough and competition is fierce. But in all of human history, there has never been more opportunity available than there is right now. Given the possibilities that are available to businesses in the age of the internet. Only an extreme minority seem to be maximising it. What is the situation of the majority Read more about Extraordinary Opportunity By Thomas Green[…]

Linkedin

Linkedin Advertising Is Expensive

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Linkedin Advertising. I have thought and heard many times advertising on Linkedin is too expensive. I would like to share a way around that which we are running at the moment. When creating campaigns on Linkedin, you currently have Read more about Linkedin Advertising Is Expensive[…]

The Exchange Of Value Principle On Social Media

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Social Media. And the value that most of the users are giving to their followers. Most businesses have a goal of “more” followers whether they are actively pursuing it or not. The reason they want followers is because a Read more about The Exchange Of Value Principle On Social Media[…]

social media self interest

Social Self Interest

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about a quick principle I call social self interest. What I mean by this is, Social Media companies all have competitors too. If for a minute I make you head of a big social media company. You get to decide Read more about Social Self Interest[…]

Using Lifetime Value In Your Marketing

Using Lifetime Value In Your Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the lifetime value of your clients, how you can apply that to your marketing activities. If you haven’t heard of it before. The lifetime value of a client is calculated by Read more about Using Lifetime Value In Your Marketing[…]

direct-response-vs-brand-awareness

Direct Response Vs Brand Awareness

Direct Response Vs Brand Awareness Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the difference between direct response and brand awareness. If your preference is one over the other, what you should be doing if that’s the case. Direct response is marketing which is asking Read more about Direct Response Vs Brand Awareness[…]

explanations updated in google ads

Google Ads Explanations Updated

Explanations Updated In Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to share an update that Google has made to explanations. If you are unaware, explanations is a fairly new feature added to Google Ads. Which helps you understand large fluctuations in the data in your campaigns.  In order Read more about Google Ads Explanations Updated[…]

Differentiation In Marketing Continued

Differentiation In Marketing Continued Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to continue on the topic of differentiation in marketing, given the importance of the topic. Your USP is one of the main things that will differentiate you in business. One unique thing to every business is the owner. Read more about Differentiation In Marketing Continued[…]

Refine Keywords

New Keyword Planner Feature – Refine Keywords

New Keyword Planner Feature – Refine Keywords Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share a new feature with you which has been added to keyword planner in Google Ads. The term is “refine keywords” What you do is go to keyword planner. Click discover new keywords and Read more about New Keyword Planner Feature – Refine Keywords[…]

An Easy Template for your marketing

An easy template for your marketing

An easy template for your marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to give you an easy template to apply to your marketing messageif you are in a rush and you just need to get it done. There are some companies who market by testimonial almost exclusively. Whilst Read more about An easy template for your marketing[…]

A business principle you can learn from the apprentice

A Business Principle You Can Learn From The Apprentice

A Business Principle You Can Learn From The Apprentice Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to talk to you about a business lesson you can pick up from The Apprentice. In many of the tasks, the candidates split their team in two. One team selling the high ticket Read more about A Business Principle You Can Learn From The Apprentice[…]

Optimisation Applied To Your Business

Optimisation Applied To Your Business Video Transcription Thomas Green here from Ethical Marketing Service. Today I would like to talk to you about optimising, not in the Google and Facebook context, but optimising parts of your business. I learned this principle from Jay Abraham. I interpreted it as, if you make improvements to parts of Read more about Optimisation Applied To Your Business[…]

The Product Demonstration Principle

The Product Demonstration Principle

The Product Demonstration Principle Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk with you about the product demonstration principle. The product demo is often used in infomercials where they have a product for sale and in order to prove that it does what it’s supposed to do, they Read more about The Product Demonstration Principle[…]

A-Google-Ads-Feature-You-Should-Test

A Google Ads Feature You Should Test

Google Ads Feature You Should Test Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about a fairly new feature. Which if you haven’t tested yet, I would recommend implementing. In the previous google marketing live, google talked about discovery ads. But it’s a feature which has Read more about A Google Ads Feature You Should Test[…]

Hidden Opportunities Within Your Business

Hidden Opportunities Within Your Business Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about some potential hidden opportunities within your business. Often it’s the case that when business owners are looking to increase revenue. They mainly look at increasing the number of new customers and that Read more about Hidden Opportunities Within Your Business[…]

Have You Sold Yourself On Your Own Business

Have You Sold Yourself On Your Own Business?

Have You Sold Yourself On Your Own Business? Video Transcription Thomas Green here from Ethical Marketing Service, today I would like to go through a useful exercise with you which helps in not only raising the standards of your business, but also how you promote yourself. The premise is, you can’t sell or market yourself Read more about Have You Sold Yourself On Your Own Business?[…]

A promotion which creates testimonials

A Promotion Which Creates Testimonials

A Promotion Which Creates Testimonials Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share something that can be very powerful for the right business. This is a promotion which can potentially generate a large amount of testimonials for you. This promotion is a competition you can run for the Read more about A Promotion Which Creates Testimonials[…]

Addressing Inner Dialogue

Addressing Inner Dialogue Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk you through a principle which I call “addressing inner dialogue”. If they are on your website or having a conversation with you, every prospect has continual inner dialogue. You should be in on that conversation addressing the Read more about Addressing Inner Dialogue[…]

How You Should Treat Your Clients – The Family Friend

How You Should Treat Your Clients – The Family Friend Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an analogy. Which I find helps when deciding how you should treat your clients. Imagine for a second a close family member refers your business to their long Read more about How You Should Treat Your Clients – The Family Friend[…]

The Principle Of Volume In Marketing

The Principle Of Volume In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you the principle of volume in marketing. It’s been said many times before that marketing is multiplied salesmanship. So a vast amount of sales principles apply to the marketing world. This is relevant Read more about The Principle Of Volume In Marketing[…]

Beginners Marketing Error To Avoid

Beginners Marketing Error To Avoid Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you something which has an extremely negative impact on response. Something for you to avoid. Beginners Marketing Error To Avoid. The best way to illustrate this is actually if you have seen any of The Read more about Beginners Marketing Error To Avoid[…]

Big Google Shopping Announcement

Big Google Shopping Announcement Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an announcement made by google regarding Google Shopping. In an attempt to assist struggling retail companies. Google is opening up Google Shopping to merchants who are not using Google Ads. And in the US Read more about Big Google Shopping Announcement[…]

What’s better, 50% Off Or Buy One Get One Free?

What’s better, 50% Off Or Buy One Get One Free? Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to share with you a test which was reported on within a book called “Successful Direct Marketing Methods” by Bob Stone. What’s better, 50% Off Or Buy One Get One Free? Within the Read more about What’s better, 50% Off Or Buy One Get One Free?[…]

Before You Redesign Your Website, Do This…

Before You Redesign Your Website, Do This… Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share something with you which I have come across many times. It’s very useful to know before you pay for an expensive redesign of your site. The job of most websites are to provide Read more about Before You Redesign Your Website, Do This…[…]

Google Announces Users Can Block Your Businesses Ads

Google Announces Users Can Block Your Businesses Ads Video Transcription: Thomas Green from Ethical Marketing Service here. Yesterday Google announced in an article called “Requiring advertiser identity verification to improve transparency”. (Very catchy title) that it’s now possible for a user to switch off ads from a particular domain. They say that they want users Read more about Google Announces Users Can Block Your Businesses Ads[…]

What You’re Actually Selling

What You’re Actually Selling Video Transcription: Thomas Green here from Ethical Marketing Service. It’s going to be a quick one today but if you can absorb this principle. It’s one thing which has the ability to make a significant difference to the response rates in your marketing. “what you’re actually selling” I wanted to revisit Read more about What You’re Actually Selling[…]

How To Improve Your Remarketing Campaigns

How To Improve Your Remarketing Campaigns Video Transcription: Thomas Green here from Ethical Marketing Service. I wanted to talk to you today about improving your remarketing campaigns. Typically we remarket on google and Facebook. Although it’s possible to remarket on the social platforms. I am going to be referring to google and facebook as that’s Read more about How To Improve Your Remarketing Campaigns[…]

How To Create An Effective Offer For Your Business

How To Create An Effective Offer For Your Business Video Transcription: Thomas Green from Ethical Marketing Service here, today I wanted to talk to you about creating an effective or persuasive offer for your business.  As I have said in my previous videos, a lot of offers are as basic as product and price, the Read more about How To Create An Effective Offer For Your Business[…]

How To Increase The Conversion Rate For Your Website

How To Increase The Conversion Rate For Your Website Video Transcription: Thomas Green here from Ethical Marketing Service. Today I would like to talk with you about how to increase the conversion rate on your website through the copy. Or content that is on it. Generally speaking there is often not enough thought that goes Read more about How To Increase The Conversion Rate For Your Website[…]

How To Answer “Why Should I Do Business With You?”

How To Answer “Why Should I Do Business With You?” Video Transcription: Thomas Green here with Ethical Marketing Service. I just wanted to share with you some thoughts in relation to the summary of what your website says to your visitors. If you were to summarise your message in the simplest way possible it would Read more about How To Answer “Why Should I Do Business With You?”[…]

Marketing Is Communication From One Person To Another

Marketing Is Communication From One Person To Another Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you a marketing principle which is under used but can make a big difference to your response rates. If you do any form of digital marketing there is a tendency to look Read more about Marketing Is Communication From One Person To Another[…]

Formatting On Site Call Tracking For International Numbers

Formatting On Site Call Tracking For International Numbers Video Transcription: Good afternoon this is Thomas Green with Ethical Marketing Service. This video is on Google ads on site call tracking and it’s how you format an international telephone number. Before we start if you want to learn how to set up Google ads on site Read more about Formatting On Site Call Tracking For International Numbers[…]

How To Turn Off Google Ads Conservative Automation From Remarketing

Video Transcription: Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk I would like to go through with you today how to switch off automation on your remarketing campaign. You may have noticed a default which has now been added to display campaigns and more specifically remarketing campaigns where if you go to your chosen remarketing Read more about How To Turn Off Google Ads Conservative Automation From Remarketing[…]

Adwords Chat – The New Adwords Experience

Adwords Chat – The New Adwords Experience Transcript Good afternoon. This is Thomas Green at ethicalmarketingservice.co.uk.  On the call today we have myself and Jake Morgan who is also a Director at ethicalmarketingservice. Say, hi, Jake. Hello. How’s it going? Yes, very good. Yes, good to have these chats. I was just wondering if there Read more about Adwords Chat – The New Adwords Experience[…]

Adwords Landing Page Principles

Adwords Landing Page Principles Transcript Good afternoon. This is Thomas Green with ethicalmarketingservice.co.uk. I get asked a lot about Adword landing page principles. This is not specific to Adwords necessarily, but it will help if you are trying to create a landing page or traffic which you are paying for. So cold traffic that you Read more about Adwords Landing Page Principles[…]

Adwords Chat – Exact Match, Branding & Smart GDN Campaigns

Adwords Chat – Exact Match Branding – Smart GDN Campaigns Transcript   Good afternoon, you’re through to Thomas Green with ethicalmarketingservice.co.uk. Today we have Jake Morgan on the call, also a Director at Ethical Marketing Service.  Say hi, Jake. Hello. Hi, how are you doing? Yeah, very well. How you are doing, Tom? Yeah, pretty Read more about Adwords Chat – Exact Match, Branding & Smart GDN Campaigns[…]

Adwords Tip – Search Terms Match Type

Adwords Tip – Search Terms Match Type Transcript Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk, this is just a little tip I have found something in AdWords that either is new, or has escaped my attention for quite some time and that’s segmenting keywords by match type. If you go to keywords in your Read more about Adwords Tip – Search Terms Match Type[…]

Adwords Additional Descriptions

Adwords Additional Descriptions Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. This is some AdWords news on our AdWords chat video on the 20th February we got a comment from David Iskander, I hope I’m saying that correctly David, his comment was:     I did get in touch with my relationship manager at Read more about Adwords Additional Descriptions[…]

Adwords News – Converted Clicks Is Going Away

Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk. This is a video on some AdWords news and if you have seen this notification in your AdWords account:     Now for most of you this will update automatically, but if you are running an account which shows converted clicks updating all your enquiries and in Read more about Adwords News – Converted Clicks Is Going Away[…]

Adwords News – Ad Blending 1st March 2017

Adwords News – Ad Blending Transcript Good afternoon, this is Thomas Green at ethicalmarketingservice.co.uk. This is just a quick video to update you on some AdWords news. I was googling for a definition of attribution modelling and what’s new today, is you can see from the search that I made, the top results have come Read more about Adwords News – Ad Blending 1st March 2017[…]

Using Adwords To Combine Demographics

Using Adwords To Combine Demographics Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. I have just come across what I suspect is a new feature within google Adwords. If you go to your campaign and go to audiences, you can select demographics and there’s this little feature here which says view demographic combinations. If Read more about Using Adwords To Combine Demographics[…]

How To Create Google Shopping Ads on YouTube

How To Create Google Shopping Ads on YouTube Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk. Today I am going to be taking you through the process of being able to show google shopping ads or product listing ads on YouTube. It’s been something that’s been appearing a little bit more and more very Read more about How To Create Google Shopping Ads on YouTube[…]

How To Create A Search Campaign In The New Adwords Interface

Search Campaign In The New Adwords Interface Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding how to create a new search campaign in the new AdWords interface. As you can see we are currently in the new interface: if you go to all campaigns at campaign level there is a Read more about How To Create A Search Campaign In The New Adwords Interface[…]

The New Adwords Experience

The New Adwords Experience Video Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding an email I received this morning on what is referred to as the new AdWords experience. Google are in the process of changing the way that AdWords looks, the email that I received has headline “meet the simpler smarter Read more about The New Adwords Experience[…]

How To Add Structured Snippet Extensions Via Adwords Editor

There are some extensions that out of habit tend to be created through the Adwords interface rather than through editor, below is a step by step guide for the video above on adding structured snippet extensions via Adwords Editor. Video Transcript   First navigate to “shared library” and then “shared structured snippet extensions” Click the add Read more about How To Add Structured Snippet Extensions Via Adwords Editor[…]

Share A Link To The Adwords Ad Preview Tool

Quite a new feature for those times when you are in contact with someone who doesn’t know Adwords well – you can send them a link to the ad preview tool, so they can check for themselves if the ad is showing without adding to impressions or if it is showing in a country you Read more about Share A Link To The Adwords Ad Preview Tool[…]

How To Automate An Adwords Budget Change

If you need to make multiple budget changes and don’t want to keep doing them manually, you can create a rule which updates them automatically over time. I have often required this feature, so the below is a step by step guide for the video above. Video Transcript: First select the campaign you want to Read more about How To Automate An Adwords Budget Change[…]

How To Create An Adwords Call Only Campaign

Adwords Call only campaigns are great for businesses who only want the phone to ring and don’t tend to spend so much time with emails. Also you are able to specify a particular amount that you wish to pay per call. Below is a step by step guide to the video above on how to create Read more about How To Create An Adwords Call Only Campaign[…]

How To Create An Adwords Dynamic Search Ads Campaign

I have been using DSA Campaigns more recently and it can be overlooked if you haven’t already had experience using them. If you need help setting one up, below is a step by step guide for the video above. Video Transcript Click on the new campaign button and select “search network only”. Select “Dynamic Search Read more about How To Create An Adwords Dynamic Search Ads Campaign[…]

What’s Wrong With Adwords?

This video is called What’s Wrong With Adwords? and brought to you by ethicalmarketingservice.co.uk. If you’re interested in Adwords management, please feel free to contact us. I would like to add a caveat to the title, or a disclaimer: I have massive respect for Google and what they have created and this video has only been created Read more about What’s Wrong With Adwords?[…]

How To Create A DSA Campaign In Adwords Editor

  There are some things that are often done in the interface which are much quicker in editor, creating a DSA campaign is one of them. Providing you know what your site categories are called, this is easy enough. Below is a step by step guide for the video above: Go to “add campaign” and then Read more about How To Create A DSA Campaign In Adwords Editor[…]