Thomas green here with Ethical Marketing Service. On the podcast today, we have Ewa Pietreniuk. Ewa, welcome.
Thank you. Thanks for having me.
No problem. Would you like to take a moment and tell the audience are better about yourself and what you do?
Absolutely. So I’m Ewa Pietreniuk and I’m a personal brand strategist. So I help individuals get visible, manage their reputation so that it helps them progress in their career, business and personal life. Thank you for the introduction for the sake of definition. So we’re all on the same page. What’s your definition of personal brand? So personal brand, guess it’s exactly this, it’s your reputation is what other people think about you when you are not in the room and it’s what helps you steer your life and your career in the direction you want to go. So I think if I was really simplifying and I would say it’s the reputation, other people hold about two.
And whether when you have a personal brand, I guess that’s when you become in control of that reputation, that would be like the super basic I guess definition of it because obviously we’re trying to really simplify quite broad and big, big subject to too few words. But yes, personal brand is when you are aware of what you want to project when you want to go, what other people think about you, what you would want other people to also think about you so that I guess the difference between just other people holding reputation about you and having a personal brand, it’s a reputation that you control. Do you have any examples where sort of online reputations are not in control or any thoughts or examples of what pretty much everyone I know there pretty much.
Yes. Really though there’s this is exactly what happens I think in today’s world because it’s so easy to create content. So very often when people get in their business live career into the point where the thing or actually I could do with more clients or I could do with better opportunities or promotion in my job. They start feeling that perhaps I should self-promote. Maybe I need to post more on my linked in beer a little bit more active, have more connections and so they end up falling into volume and tactics approach and they create they produce a lot and it’s good it can give you some brand awareness, but very rarely this approach is going to give you a life-changing experience and that level of expertise that you need others to hold about you.
I think the problem with, I always say that today’s our problem is over communication and that’s when because it’s so easy. Like it’s so accessible. We talk to each other every day all the time on the phone to friends in emails and we feel like we’re all expert in it and actually we’re not. It takes a lot of work? I have to say when I when I first started working in my background is political marketing and also PR and journalism, but I always went into digital form and we’re going back to when no one knew what blog is when I started blogging. So I spent over a decade working with digital content and probably after a decade I started feeling like now I know what I’m doing when I’m communicating to people. So I think the biggest problem individuals face today is both choice of platforms and accessibility of everything is so easy to press enter on the post that we don’t even think what we’re saying, what we’re saying and what impact we want to have with this.
So most individuals who start to self-promote, they fall trapped into that and they create volume. They become that they become consumed a bit like a little hamster on the hamster wheel running with lots of content, feeling sometimes defeated because the online effort is not bringing them offline results and they might actually in the process developed loads of false beliefs as well and mindset blogs like it’s always come like it doesn’t work or it’s not going to work for them. So yes, I think this is a big problem today and personal brand sort of help you take a step back, take a breath and become a voice, not an echo. So when you speak, you’re being heard, you’re being understood, and most importantly acting at them. And I think that’s when, when you work on personal brand, that’s the level I want my client is to get to because they have to communicate and communication is like one of those elements in today’s world, in today’s business that you need to master for your business success.
I think it’s just the problem that we were taking so for granted because we all do it all the time that we think we’re experts and actually takes a little bit of homework and a little bit of learning to master. It’s not difficult, it’s not impossible, but it has to be more thoughtful. One of the things which I have spoken to a few people on the concept of personal brand, but one of the things which makes you different is your emphasis on communication and the thing I want to get your thoughts on is there is a, I think as a trend more people are talking about, you need to get yourself out there and you need to be posting more frequently than the opposite as you are. So what do you think about that trend or that thought process? The depend it, it literally that really depends on there isn’t a right and wrong, as simple as this because it all depends on your goal, everyone building your personal brand depending on the industry, depending what you want, that that’s where actually personal brand doesn’t start with.
So what you’re gonna say to your clients or you know, how are you going to pitch yourself? Personal brand starts with you and a lot of homework on you because people don’t spend enough time introspection in looking at what are then the non-negotiables. where do they want to go, what is opportunity for them and what is a distraction? So a lot of The answers to questions how often on what platforms would depend on your goal and it doesn’t have to be 10 year ago, it could be okay this year or in the next six months I want to achieve X. And so I need to talk to this type of people and therefore that’s what I need to do, it can change in six months. And so it really depends in what stage you are in what stage of building your personal brand an awareness you also are. But in general I’m a great believer of an act of value so instead of volume, no one ever and follow anyone because you haven’t posted something.
However, I’m pretty sure there’s plenty of ours who unfollowed people because they posted rubbish content, irrelevant content, just annoying content just for the sake of posting. I really think if you if you provide value, people will stick around and I’m not only saying this because I’ve done a degree in PR. I’ve done a degree in political marketing, what’s not actually done it for myself? So I project – I’ve been running a blog for over a decade. I’ve been on pretty much every single platform, I still do it, I jump on it pretty much every day on some more often than others. So I both I can relate to my clients who have to do it and I understand what it’s like to run a business, serve your client and try to find time to grow a business and also have time to communicate through all those means. I can relate and that’s why I really believe that people now are so overwhelmed with volume of content with volume of means to communicate and I will communicate is mostly digital.
Even when people think it’s not, it still is a lot of the time people still think a digital is when I go on Facebook or Instagram or lengthen, you know your text message, your email, podcast, all of this is digital. So actually today, your network, most people you know, will know you by your online presence, how well you manage it, if I google your name, will your pictures from when you were 15 from Myspace came up, is that the image you want to have, is that what you want your clients to find? So it starts with you actually knowing what you want to be found for what you want, people to know about you and then you working to get to the place, but that’s exactly what people say. You want your clients third party to basically be able to pitch you to someone else and then you made it. And I think if you just focus on posting a lot of anything, then you’re just going to dilute your message, great point and coming back to what you said about.
It depends on your outcome. It makes me think of, I mean people talk about personal brand but it very much depends on what it is that what you’re trying to do. So Personal brand may be relevant to, let’s say, a person who wants a new job, but it also may be relevant to an entrepreneur who wants new clients and they’re very different approach. Absolutely. So what do you typically work with? So actually I work usually with if I would say two volumes of my customers, mostly, people who have got that 10, 15, sometimes even more years’ experience in the industry c level executives or service providers, I guess, because the concept of personal brand is still quite new and people feel like they have no, but really when you start digging in, they have no idea what it actually means for them. And I find the people at this level there very often achieved, they have enough expertise and they want new opportunities, they want bigger things.
Usually ambition means that they want to maybe have bigger impact within their industry. And so they know they need to do something to get out there, but they’re not necessarily sure where to start. They might have some mindset blog. So I love psychology and my work is quite highly underpinned by both psychology and cyber psychology, which is exactly like how different means like how different platforms change our behaviour, both offline, but also how we use them. And so it helps you to not waste your time posting 15 minute video on linked in because that’s not where people going to watch a 15 minute video. So I do have a lot of practical tips from my clients as well to help them along the way because I generally think maybe five, I can’t change the world. If I can help them to change the world, I can take the credit. So there you go, that’s my thinking behind this. But yeah, I think it’s, it’s mostly I’ve noticed it’s people who are ready to put work into themselves because working with personal brand isn’t a sprint, it’s a marathon.
So it’s not about sitting down doing four hours you know, filling in some forms, changing your bio on linked in and your Instagram or your company page and thinking I made it now, this is new me, that’s not what personal brand is. Personal brand isn’t a fake Arizona isn’t pretending that something that you are not, is actually you the most authentic, you just really refined and clearly presented to other people. So they can understand in a split of a second of what value you bring. Would you say that’s the biggest distinction because this is one of the questions I was going to ask you between just the use of social media versus personal brand. Yeah, so I love doing talks because I think this subject is so misunderstood and I always say, I often hear people saying where about in my industry people won’t pay that much or no one pays this amount of money for this type of project.
But then I also know that maybe I’ve worked with clients who charge triple for that type of work. So I know it’s possible and I know as well from my own experience, right, that a lot of it is in our head and a lot of it, it’s us putting a limit on what’s possible for us. But I also say that people will never pay you what you’re worth. People will pay you what they think you are worth and your job is to control the thinking and again the way you control the thinking is, but very clearly being able to tell them what value they will get by working with you. And so the way you do is not by just trying to say how amazing you are all the time but making sure that others know how amazing you are, so think about it that if there is, if someone wants to employ you maybe for a project or hire you for something, um, It’s sometimes the 3rd party feedback that really matters, particularly if there is a hesitation in a decision.
So that’s why working on personal brand is partly working on what is the opinion that others hold about you and when you work on personal brand, you work on yourself, So you also become aware of maybe any shortcomings that you might have and the work that you might do on yourself to be that person that you want to be in a year or in there too, let’s say you say, right, I think in my business I should do loads of Talks and just be on the stage and charge five grand per appearance, but you’ve never done a single public speaking appearance, you may need to up your game before you actually love that first gig. So, sometimes working on personal brand is working on yourself secondly, you need to be more aware of, I always say to my client, it’s like clarity, communication and community. So clarity is internal, a lot about youth and external your clients and your competition because you need to know what other people are doing that are similar in your field, you need to learn to understand your clients really well.
So I always say think about their outcome, the desired outcome, their needs and pain points, but also their language, this is a big thing that I make my clients work on is the language that the clients used because when you’re communicating in a way that you think is the best for them, they might not hear you, they’re my hair but it will go over their head and they will, that’s why you’re not being remembered and that’s why they’re not acting up and more your words. So you want to make sure that you can find a way to resonate with them. And that helps and once you have that clarity of those that triangle, it really helps you to pitch yourself more successfully and put positioning yourself in a way to showcase what makes you different and why should they work with you not with a competition. So that really starts there and then you can work on your communication because you communicate everywhere on, you know, whether you’re having a session with a client or whether you’re having only Discovery Kal or talking to someone who are in the future, give you a project or a promotion at work.
It all goes about understanding what they need to hear to understand the value that you will bring. and only then you can also work on building the community that will build brand you so who do you? Who needs to know in your environment about the value that you’re going to bring? I always say is when personal branding with the community part is very also important that that’s your ecosystem because 90% of people is influenced by But 10% people. So we need to figure out with what your achievements or with your plans and goals. It would be, which, which way do you want to go, who needs to know about what you do. And so when you actually have that cohesive approach to brand you, you start being more selective, not getting involved in things that might have appeared like a great networking event, but actually none of these people is going to be there. it’s not going to move the needle in the right direction.
It’s a destruction. So I often, sometimes when I start having first conversations with clients, they said, oh, this club invited me to join that. This should I join? Should I know, I was like, whoa, whoa, whoa, whoa, let’s stop here, let’s do the first bit of work. And you wouldn’t ask me the question if you need to join because you will not whether this is a yes or a no and I always say if it’s unclear that it’s a yes, then it’s a no. Right. so that could be like, that’s my way of how I sort of go about things if I’m unsure that it’s a definite yes. then it’s a no because what probably not gonna notice that, but yeah, so it can be, can be quite, there’s a lot great answer, very thorough. Thank you. You did mention that you love psychology. So the question is why do you love psychology? Oh it’s probably because I was actually nearly ended up studying psychology. I think psychology is everything, you know psychology is what stops us from doing things sometimes.
It runs for everything every single conversation, everything we do or choose not to do and I think the more we understand ourselves or things how our brain works the easy is to to achieve things. So simple thing. I’m also because of that. I love various habits productivity tools and systems in place and I’ve worked very hard to implement some in my business so I have a better work life balance or whatever that looks for me. And because obviously I do a lot of digital content, I understand how overwhelming that can be for my clients. So I want my clients to have the best possible results. And I don’t think that I guess when you work for yourself I can make whatever I want in my programs and if I think that helping my clients a little bit using the knowledge that I have from psychology even if it’s just because I love it and I get out and read about it in my spare time and it can help them, why not?
And that maybe is my unique selling point, my bit of magic and that’s why maybe people will choose to work with me. Often my clients would say yes, but I can’t focus on something for a long time. I’ll get so easily distracted and they feel bad about themselves because you know, being on the telephone or something else and they destructed, they can’t complete the work. And I say, whoa, hang on a second, you’ll be highly dysfunctional if you will be able to focus like that because that’s not how your brain is designed and sometimes acknowledge or information that there’s nothing wrong with them. And simple tools of what to do to get rid of. This means that they can go back to the task next day and actually completed without just feel of frustration before they start. So that’s why I use, I’m not, I used a touch of psychology within my programs and the same goes to like understanding the platforms, how we interact with different platforms if we’re using them for communication.
So I do a lot of work on linked in as well. partly because I’ve spent so many years on different platforms and playing with them and learning with them and when people start with building a personal brand, it can be quite overwhelming. The whole 360 personal brand can be a big project. So the easiest and the simplest way to start is by using LinkedIn. LinkedIn still is absolutely the most time efficient and easy platform or place digital space to build a personal brand online and from professionals, it is a professional network, it’s the first place where people are going to check you out. So um, it makes sense to uh, to be there and, and sometimes simple tips and understanding how others interact with the content on that platform helps you create better content for that platform or be present on that platform in in a better way that feels good to you, because that’s super important for me that my clients feel comfortable, whatever they choose to do.
So if someone doesn’t like doing videos, I’m not going to force them to do videos because there’s loads of other ways of becoming present or having an online presence or showing people what you made of and what’s your magic. There’s an answer in there, I’m sure. But is there anything you mentioned linked in? and I notice from sort of the profile that at one point I think you were specialising using only linked in is there anything that you would or wouldn’t do one LinkedIn relative to the other platforms? It goes again back, who are you using it for what you’re trying to achieve? You know if you if you look at like some other property. Yes, I just think, you know, it is a professional platform. I think you can if you want to share some personal elements of you because that’s you and that’s what makes you who you are, but I don’t necessarily think you’re gonna, you know, post pictures from your holidays like you would on Facebook for your friends to see him like it because you want to feel good about yourself.
So I guess, I mean like there is a space and time for everything and, and I would only say restrained from diluting your message on the linked, that’s all I’m going to say on that one principles that you’ve already highlighted. So yeah, it’s like if you have nothing better to do then yes, but if you actually want something, I think one thing that yes, actually, yeah, no, I have one thing that I will say because it drives me nuts. Um, so I think people don’t like snickering. I’m pretty sure most listeners will agree with me here. So I probably would say if you are service provider and you’re looking for clients, please don’t send a connection request saying that you’re trying to um, you know, connect with like-minded people to only follow up with eight paragraph pitch without even asking um, that individual for their pain points and whether they interested in your service because if that’s what you do, is that something that someone else would do to you, would you generally feel like, yeah, I’m going to give some few £100 to that person to help me out because they really look like they care about my interest or would it make you feel like all they want is the money and actually don’t care what I need and who I am.
So that’s the only thing I think people can see through that and I think I generally believe and that’s how I would love to do my business and how, how I would like my business to grow and never lose the sight of that. That I think it’s like if you generally take interest in your clients and their transformation, they will see it the right people will see it. I know that I guess that’s sort of clients that I want to work with. So I know what you mean. It kind of breaks the trust within the first or second message that maybe also depends on the level of service that you’re providing them or and who you are working and the expertise you have and when you also know the value that you bring to the table, it’s a lot easier to be proud of who you are to be proud of your services and stand firmly for what you believe. And I think that takes both expertise, years of practice and a lot of work on the understanding exactly yourself, but also the market and therefore the value that you bring and when you’re there, you will want to work with this type of clients and I think then that reflects the price, maybe that’s also something there, that, you know, you’re not going necessary for the cheapest client who exactly doesn’t mind, doesn’t care about someone who provides the service, doesn’t care about what you need is actually someone who can’t spend the time to find out a bit more about you because you’re gonna pay for that time anyway, probably.
So I don’t know, but I see a lot of that and I think I never replied to learn of them and I actually question whether some people do and if they do, will they ever see actually transformation at the end of that service? That’s an unanswered question for me. So if anyone ever has the answer that by all means, let me know you mentioned previously about highlighting what it is that makes you different relative to other people doing the same business. If someone was struggling like a client of yours of what it is that they’re unique, selling point is what advice would you tend to give them do the homework. It’s literally that is it. So I go through actually, it depends on which program we’re doing. But spent a couple of sessions with my clients when we look into them, so they have to understand themselves, including their expertise and what they do and what they’ve done in the past.
And I think sometimes it’s very hard when you work on the personal brand by yourself because we put ourselves in the boxes. We kind of know how amazing we are because it’s all in our head and all the experiences and all the things that we’ve done through our lives. Um, but sometimes we cannot see our own magic. Um, and when you end up working and then, so you, you do that part. When you think you’ve got yourself are really clear, then you end up working on the competition and then you make my clients dig into the, the ideal client a lot in a lot of detail. And once they’ve done that, they then very often go back to themselves going actually, I’ve got also this experience and that experience and that makes me really unique because when you merge this together, um, better than anybody else and that’s your majesty, right? So it really goes back. It’s not just going sitting by the table and thinking, what is my unique selling point?
How I’m going to say that I’m different. You’re gonna know what to say when you know yourself, your clients and your competitors, competitors, you need to have that knowledge. That’s just simple. That’s why I say that it’s homework, you need to do the homework and there are ways of doing it, um, to get the information that you need. And once you have that, that becomes really clear. What would you say your USP is? Oh my USP is definitely the communication and the fact that I’ve done it myself as well and I know how to teach it. Plus, I think of going back by what my clients, I would definitely say that I don’t hold back, definitely say how it is. Yes, but that’s the best kind I read on one of your descriptions, I think it was that you’ve systemized your business presence. Tell me a few principles of how you’ve gone about doing that.
Yeah, so I actually worked with amazing business coach as well and so I’m not all knowing in every area of life, but she pointed me in some great directions and help me put some systems also in place. So the systems is more about going, I want to do what I want to do and how I’m going to make it work and it’s by having things like maybe mail management system or having, um, you know, even writing things down like how do I go about my content creation. So I can see all the steps and I can see where I’m over producing or making things that I shouldn’t, that don’t make sense that they are not streamlined enough and then I make it smoother. I also tend to work on theme day. So I have clients day, I’ve got day when I’m working on my business rather than in my business.
So I can make better choices. I can plan things, I can update my programs or develop better programs. I can go back and talk to my past clients and find out what could be improved and it’s also tough love. But I always tell them not to hold back because that’s the best, best way to make changes and they hope it’s quite surprising how helpful your past clients could be. So yeah, so I guess when it comes to systems, it’s about having – sometimes it’s using software, sometimes it’s removing tasks and things that you do. Sometimes it’s delegating, so maybe having a virtual assistant doing some stuff and then myself focusing on the things that I do best. I think also why I’m saying this that it’s so important, it’s because I understand what it’s like running your own business and I’ve got like two parts of the business that I sort of similar but also different.
So I have to put different hats sometimes on different days and having that level of organisation allows me to enjoy and love what I do without feeling like I need to burn out and still getting my 7.5 hours sleep because that’s my optimal. So I really believe that, you know, if I can help someone point them in the right direction by all means I’m happy, but that’s not necessarily what I do, but I think it does help and having the clarity on what I want from my personal brand and how I want to develop my business that there’s also allow me to focus on the things that matter to me and yeah, I have the mental space and time to do the things where I started my business to be able to spend time with my parents and my best friend.
And to be able to work with amazing people and help them make their lives work for them. I don’t know have I answered your questions here? I think so, but there’s one other thing which may be related to this topic and anything that you think would be valuable in addition and that is that you’ve learned what works and what really doesn’t. And I’m interested in the latter. So what have you found that really doesn’t work, which you may see other people doing okay trying to be available for everyone all the time. It doesn’t work. And I hear it a lot from particularly freelancers they’re the worst they think they have to be. I mean they feel like they have to be always available any point. And I think the more you rigorous the more you will achieve.
So that’s one thing that I’m usually not available for any calls until about 1:00 p.m. Unless it’s a client day and I’m having client calls then yes, but let’s say it’s my I don’t know I’m my admin day or I’m working on sales or whatever. I know myself very well and I know that my best working time is in the morning. So after one PM when I have my land when I go for my walk after that I can have calls, it’s fine, but in the morning, I know I’m going to be the most productive. So I’m focusing on my, one of the most important task for that day. So it’s so first of all not being, um, it doesn’t, doesn’t serve as being always available to anyone. Secondly, uh, I think it may be what does work using your diary tracking the time. So I’m now really, really big in using time blocking.
Everything is in my diary, including my runs and time with friends and bubble off absolutely everything. And it goes back to the years back when I used to use, I don’t know if you’re familiar Pomodoro technique, which basically you dedicate some task to the day and you track how long they take. And I think that was the first eye opener when I realised that things that I thought taking 20 minutes end up taking an hour and 20. So I think when you start time blocking and using your diary, when you say I’ve got certain tasks to complete this week, you become a lot more, it teaches you to be better and prioritising what matters to you most. So because you realise there’s only so many days in the weekend, so much time in a day when you can get things done. Um, in the process. I have become a bit of obsessed with. Essential is I don’t know if you’ve heard that term, it’s basically a bit like a philosophy I think about going about life in general, but the idea of it is that – let’s say you have four things for projects that you might want to do. I’m gonna take myself as an example. I was in the middle of moving house. I also want to look back at my last year tax spreadsheets and do something else. So those things were playing on my head, but actually I wasn’t. So the approach that I would take it like okay, everything doesn’t matter now. I want to finalise my house by X Week. So I’m on my days when it’s not a client day, I’m not working on my business, I’m not doing this, I’m not doing that 100% focused on the house and the move and I got things done in two days. Whereas when you spread your attention across multiple projects, they’re all moving nowhere and they’re all taking you a lot more time. So that’s another thing that I found really, really helps. And this is again how I work my days on themes. So I’m working within one sort of helping my mind to work on one thing. What doesn’t work, distraction is not good for you.
So I’m a notification of person. I’ve got notifications of pretty much on every single app and device and even as we speak now, my mark is on, I do not disturb because even the email little notification that comes in means your brain notices this because that’s how our brain is designed to notice destruction. And to let us survive, that’s what it was for. and so it disturbs you from whatever you’re focusing on and it takes sometimes up to 25 minutes to get back into the flow. And if you do a few times a day, have a thing, how much time you’re wasting a day that you could use to actually get things done. So I think the productivity thing is also like for me it’s a huge part of being a personal brand because I like to be there for my clients. I like to design a work where I can look after my body and spend time with friends and without doing all of that.
I think there is a lot available to us that we can do and today technology is amazing. So I’m lucky to have you here basically if you’ve got all you notice absolutely that you only deal with essential stuff. I kind of feel like I’m a little bit flattered. Oh no Essential doesn’t really mean that that you’ve done this fun stuff, but it kind of means that you know, you give yourself your mind space to breathe and you’re also kind of working like there’s a great book actually about this. It’s called essential is essentially let me let me actually check exactly the title for you. So you can maybe recommend, but it is a really good book if people tend to focus on too many things and you work in 12 weeks in there, so it actually helps you get things done and I love that sort of 12 week approach because sometimes it’s very hard to look in the perspective of a whole year and it’s the same one we work with when I work with clients and brown and San Francisco don’t okay, if you do can’t see where you want to be In three years’ time in five years or 10 years’ time.
The vision maybe a bit hazy to do roughly in a year’s time. Okay, so where would you like to be in three months’ time? Three months isn’t so far away and it’s highly unlikely that some big things might happen. We can predict what could happen in the next three months in our lives. And so it’s a lot easier to plan anything. And you can, you can look at your diary and can say I’ve got a wedding here, so I’m not gonna do anything on that weekend. If you have, I don’t know, house renovation projects, you need to find time in your diary to do that, right? So that basically means I want to do this and then he goes back to setting goals that are actually measurable. When do you know that you achieve that goal and then you put the plan of action, your steps, what you need to do and you track it. So one of the biggest things and I do it with my clients as well when they’re working on the brand, I’m making truck, what is it that others are talking about them?
Because how can you make any adjustments if you don’t know what people are saying about you today? So if you first, we need to find out what people know about you today, what were they saying, then we can choose the path of communication of So they’re saying what you want them to say about it, but once you’ve been then communicating for a year or so, you might want to do a review. And it’s the same with Essential is my guess it’s just applied to other areas of life, write my book. So let me tell you. Okay, so the title of the book, is this Essential is yeah, there’s discipline pursuit of less. I will look into it if sometimes absolute loads of books and productivity, if anyone would perhaps add something in addition to your disciplined approach is to split your worries into two categories. So things you can take action on and things which are out of control and to focus all of the things that you can actually influence 100% and anything that you can’t influence, get zero per cent of your time.
So it sort of sounds a little bit like it might be essential is but I’ll have to read to find out. No, but I think it’s a very good approach to, to absolutely everything. Always focus on what you can do. So I think, I think last couple years really tall as that. So let’s say you do have a client and their personal brand might be a little bit messy, let’s say, or they’re not communicating it correctly. How do you fix that? Well, we have to go back to the drawing board, we’re gonna start with, well we need to go through the whole process, but obviously starts with introspection and going back and checking what the voices are saying about them today and then we need to map, we then work through all like five steps or building your personal brand, from getting the clarity on you, on your clients on the market, then setting the pitch and your strategic positioning and then working on your communication and then going into your ecosystem.
So yeah, the whole lot. Well thank you for all the information, there’s a book to read an awful lot of valuable stuff in there. So thank you for that, you tell me what your goals are. Yes, so I think I would love to go back to doing small public speaking again. I when we went into lockdown last year, I had to cancel a year, year worth of public speaking engagements. So that’s for me, my fire, it gives me energy to then do tasks that are maybe don’t love that much. So definitely that’s coming. I would love to do that and yeah, just keep developing my work on personal brand to to grow my business. So little, little by little, little by little, maybe bring some online courses as well. We’ll see how it will all go at the moment.
A bit of mixture. So the current programs are some of its self-reading and self-creating, working on sheets, but also there are calls with me. So there is a little bit of mixture above, but maybe I’ll be able to develop something that’s, that’s easy to digest. And who knows, maybe even a book. Is that a spoiler? No, no, not for this year. Book, definitely not for this year. Maybe, maybe next we’ll see. I would like to I would like to any ideas on what it would be on. I think it’s too soon because I had a couple of ideas and they keep changing. So I think I’m going to restrain from coming up with title ideas of book I did. There will be probably somewhere around personal brand I had in mind before an idea about a book because I don’t think there’s enough on that subject for individuals who are trying to use dig digital means to self-promote from a perspective of someone who’s been doing this and actually appreciates the time it takes to do it.
I don’t know if anyone listening is maybe on Instagram. I always find so hilarious when people For the first time do something like a real or whatever and I go, oh my God, it takes so much time. Yes, the second video took you three hours to make. I know it’s because if it can sometimes be that difficult. So I guess I think when I read a lot of books they are very often written for great for maybe teams of people in companies when there is a team of people in the marketing department of social media department, then they can apply all those steps and all the tactics and it’s great because there are different people who can pull the skills together and the time together. But if you are one person and you need to do everything and save your clients, it’s a whole lot like it’s a completely different field. And so there was this big idea of writing a book, just pulling those, those steps that really do make the difference and are important to maintain but letting go of everything else.
And then you can always introduce them as you’re growing by delegating things by yeah, you know, systemizing things and having things in place to make your workflow easier. Anyway. I think that’s enough.
How about this for a niche? The psychology of communicating essential is in your personal brand on LinkedIn. Does that sounds like a good niche?
That’s a pretty good niche.
Is there anything that I haven’t asked you about today that you would like to share with the audience?
No, I think we covered quite a lot. Yeah, that was great.
Ewa, where’s the best place for people to find you?
LinkedIn of course. They can find me on LinkedIn and they should absolutely. They can also connect with me on Instagram. If they are into Instagram. I have set up an account when we went into lockdown so I might try to show up there a bit more often. And it’s called U, as in letter U, @U_and_Eve. There’s underscore between and as well.
Well thank you again, I think you’ve been a great guest, so thank you for your time.
Thanks so much. Take care.