Taking Action With Alfie Whattam

 Thomas Green here with Ethical Marketing Service. On the podcast today, we have Alfie Whattam. Alfie, welcome.

Hello, Thomas. Good to be here.

Good to have you. Would you like to take a moment and tell the audience a bit about yourself and what you do?

Sure. So, I am a business leader within a technology recruitment company. I am the founder of an organisation called Alpha, which is all about teaching success, whether it’s in business or life in general. I am a speaker of events and podcasts like this. I’ve had my own podcast and speak to people about business and sales and marketing. I’m an author of this book, Trust and Alpha, which teaches seven simple rules success. That’s it, plug it in nice and early. And a former magician, as a child and teenager on television, travelling around the world, young dynamo a long time ago. And that’s me in 30 seconds.

Well, you’ve got a lot going on. So thank you for the introduction in terms of percentage of time. What would you say that you spend your most time on at the moment? Almost everything is hands on. Operational business leader, hiring, training, coaching up-scaling, closing deals, managing clients and allowing my business to grow through for people and scaling it that way, really. And which businesses – so I’m the UK and Ireland national lead for Hayes Software Development Recruitment which is the largest recruitment agency in the world and we’ve got a team of thousands of recruiters globally and I manage a chunk of that across the country. And as well as doing that, obviously the Alfa stuff as well, uh, approved for teaching and mentoring my own message and, and proving that for the books and the podcasts and the events and so on and so forth. So, I mean the immediately what springs to mind for me regarding the topic of recruiting is to get your expertise on the topic of hiring because it is a pain point for businesses.

But I would like to talk to you about the book as well. So, now when you get on the topic of hiring, what springs to mind for you in terms of common mistakes and what you look for? Well, when it comes to hiring, there’s a couple of parts to, to look at, right? Apart from in terms of the company looking to grow and scale and bring on board new talent and then you’ve got the individuals, the candidates, looking for their next opportunity. Okay, so in terms of mistakes, companies, one of the biggest things that they do doing wrongly is when it comes to speed, they are so slow when it comes to the process, the majority of the time. And the truth is the market right now is just so busy and certainly in my world of technology, you know, for every, you know, one candidate looking for an opportunity, there’s 10 companies looking to hire somebody with that skill set. So if a company isn’t moving quick and being agile, they’re going to be left out and they’re gonna be beaten by somebody else that’s a little bit more faster. So that’s probably the biggest mistake from a company perspective when it comes to candidates, I would say one of the biggest mistakes that individuals make is that they just focused too much on the technical side as opposed to the soft skills, presenting the communication and the leadership and all of those components.

I think it was Dale Carnegie that said that, you know, in life, success is 80% about you know, presenting and communicating and building relationships and negotiation and only 20% of success is really about, you know, hard technical skills, but I feel most people get it the other way around and that’s where they’re going wrong. So, understanding both of those mistakes will allow you to be a lot more successful in whatever you’re looking to do, whether that’s a job or are looking to hire yourself in terms of speed, meaning if a company is slow, I don’t know this to be the case, but I would suspect it’s the case that they’re trying to ensure they get the right person or not making a mistake, have you got any thoughts on balance in terms of making sure you get the right person or not rushing it essentially. Yeah, of course, the best companies in the world, essentially the best companies because they’ve got the best people right.

You know, company is a collection of individuals working together on separate goals, but towards a common goal and that business at the end of the day and the best companies that I work with and some of the biggest companies and the most successful companies in the world, they’ve got the best hiring process in the world, they’ve got it figured out and have a conversation with somebody and if they click, if they feel that they’re a good match that they won’t mess around, they’ll make them an offer and get them on board hopefully. Whereas a lot of other companies out there, they think of it all wrong, they think like I’m going to put this candidate through a seven-stage interview process, it’s going to take two months and as a result of doing that, we’re going to get the best people left at the end of it. Because if we start with 10 and we’re left with two, we’re gonna have the best to that’s not actually what happens. Is that the reason why that doesn’t happen is because all the other great companies out there, you know, after week one or week to their snapping up these great people and the two people that you’re often left with at the end of the process and the candidates that nobody else wanted. So by trying to over analyse it, you’re getting the worst and not the best at the end of the process and not always the case.

Obviously, there’ll be some people listening that there are, you know, exceptional at what they do and have gone through processes like that and, and what not. But as a general rule of fun and based on all of our market research, that that’s what we’re finding, you know, the companies that are the most agile, the quickest and are able to quickly identify the talent that they need and make them a really good offer to get them on board. That’s what’s allowing them to scale and be successful and people that are doing the opposite that they’re not growing, really. So would you say you have your process or have your sort of set way of doing things? But at the same time, if you see someone really good, then be flexible about your ability to, as you say, snap them up. Absolutely. And be flexible not just on speed, but be flexible on salary where, you know, we’ve seen many situations recently with people coming to the table and saying, here’s what I’m looking for a package wise and then an organisation, you know, wanting to do everything possible to secure that person. So offering them even more money than what they were asking for because they know that they’re probably going to get over office elsewhere or even a counter offer if they look to leave their current, you know, organisation.

So by setting the salary bench back high, it reduces the risk of them having to go back and then do it again and again and get into a bidding war. So getting it right the first time it is better than, than struggling three or four times and then trying to get it right after the fifth or sixth time. Tell me about the book a little bit. Sure. So, you know, in business,  BA trained, mentored, hired lots of people and got them going and, you know, making lots of money in their own careers. And when I moved into a bigger role in terms of management leadership and when I was responsible for people that weren’t in my, you know, direct team in my office, there was spread across the country and various offices, I was in a tricky situation where I needed to, to figure out a way of trading people.  I couldn’t spend time with every single day physically. So I wrote a book essentially teaching everything that I’ve learned, you know, over my career and put it together into a very short book for anybody to digest and read and pick up so they can take on board what I’ve learned and apply it to their own life and hopefully have success with that as well.

So,  seven simple rules for success. Some basic principles, which I’ve essentially haven’t invented any of this stuff. I’ve learned it from speaking to people that are far more successful than me over the years, whether that’s a major company, CEOs and prime ministers, billionaires, people that I’ve met and spent time with and I’ve taken all of these nuggets of wisdom, put it together into it into a short book for anybody to absorb and, and apply. And it’s all under the framework of what I call alpha, which is a combination of my name, Alfie and the idea of being an Alpha is in the best, the most successful, the most evolved. And it’s really about evolution continued on and on physically for a long time and obviously that’s still going to continue on, but right now in the world of technology and 2022, it’s more about you know, what a mental evolution as spiritual evolution and by applying simple principles like these that will allow you to take, you know, your mind to the next level your mindset and evolve both personally and professionally to get to where you need to be.

Would you like to share a couple of those Alpha principles with me? Absolutely sure. So, so, so basic stuff, right? But chapter one and rule one really talks about, you know, living with purpose and, and some basic building blocks in terms of this, whether that’s creating a vision board, whether that’s setting goals, you know, short term and long term and combining them with smart objectives and really having, you know, balance within all of this because I know a lot of people that, you know, we’ve got a great purpose when it comes to business and their career and making money, but they’re not healthy, they don’t have great relationships with their family or friends, you know, they don’t have any spiritual connection or whatever, however you define that, right? And to me that isn’t success. With me, success is about having all of these things, right? It’s about being healthy, it’s about, you know, being financially free. It’s about, you know, having happiness and love and, and great relationships in your life and a connection to something larger.  and, and the principles are individually won’t do much that they’re like stones, but if you put them together, you’ll, you’ll create a wall and, and it’s not an overnight thing, right?

This is the combination of years of my life, but it’s a combination of decades of other people, it’s all put together into a very, very short, succinct set of beliefs really, my manifesto to the world essentially, and, and, and since releasing it, like I said originally was designed to train my, my staff and my team and then I put it out there to the world. And since then it’s done very well, which is in some water stones, it’s in Walmart in the US and it’s taken on a bit of a life of its own really and allowed me to speak at various events and podcasts, you know, teaching the principles and ideas that I’ve, I put together in this book, so is that a principle which has impacted your life the most, or what would you say that the principle that has made the biggest difference for you? I mean everything to, to a degree is, you know, helped me in my life, but one of the biggest things that I would say is just in terms of building better habits,  you know, you can have all the best ideas in the world, but if you don’t take action upon them and actually start doing them consistently every single day, then, you know, you’re not gonna, you’re not going to get to where you want to be.

And you know, it’s great having a, having a goal and having a vision, but without an actual game plan and putting in the work that’s required, then, you know, it’s always just going to remain a dream at the end of the day, we take something super basic right? You know, if you want to get physically fit, you know, you, you need to have an exercise routine, you need to be going to a gym, you need to be doing some kind of workout, you know, pretty much every single day in order to, to make that happen, you know, going to the, you know, we’re just out of 2022 right, you know, doing a, going to the gym once, doing some sit-ups ain’t going to lead to a six-pack once you need to do that religiously daily on a regular basis and being consistent with it. So one thing that’s always worked well for me personally and has worked well for the people that I’ve taught this very simple principle too, is just pick, pick one very simple thing that we know will improve your life, whether that’s meditation, whether that’s, you know, cutting out junk food, whether that’s, you know, reading and studying success every single day and reading a book a week, you know, these basic simple success principles, take one of them at a time, do that for every single day, you know, religiously for a month, build the habit and then at that point it doesn’t need to become a conscious thing that you think about.

It moves into your subconscious, it just happens. You know, there’s probably things that you do, Thomas, that you don’t think about. You know, you get out of bed and then you might grab a glass of water, you know, you did that every single day for a long, long period of time and as a result you don’t think about it, you just, you just do it and the thing that people need to realise about human beings is that we can create these unconscious habits within ourselves if we if we prioritise the consistent schedule of doing them daily and like the examples that I talked about and if you do those and start building them, you become a better version of yourself because you unlock better habits within you that allows you to go about your day and be more effective and productive in what you do and then that will allow you to get to where you need to be goal wise. But having the goal is great, but without the actual consistency of the habits and routines, you’re not going to get there. Is there any particular habit for you that has, really? Well, I suppose I’m I’m trying to summarise it down to one thing and it is the theme to integrate all of these things I suppose.

And that comes from the question of you’ve used meditation and perhaps a six pack as an example so far and I’m wondering where from the 80 20 perspective where people should focus first, I think a very a very good one to focus on and this is a little bit more of an almost subjective principle as opposed to something specific, give specific examples, but the habit of going the extra mile in whatever you do is a very, very Good and Simple 1 to focus on. You know, if we talk about Imagine if you’re working and say it was right and given a target of making 50 phone calls going the extra mile is making 60 or 70 of those calls. Doing that, not because you’re told to do it from your manager but doing it because that’s you is an instinctual habit doing that daily. And if you do that, you know, every single day consistently, you know, then you don’t need somebody giving you direction, you’ve got that direction from within and you’re going to outperform all of your peers, all of the people doing your role. And then when promotion time comes up, you know, guess who’s gonna get it? It’s gonna be you because you’re, you know, showing that you’re going the extra mile and that’s one example, you know, going to the gym, if you’re, you know, you don’t build a muscle by doing the minimum amount of reps and sets needed.

You, you do it by going the extra mile by breaking down the muscle, allowing it to recover and get bigger and stronger each time. And that applies to anything in life. So it’s a basic principle, but going the extra mile in whatever you do is surely going to lead to more good than that. Doing more than you’re expected to do is a, so it’s a bit of a rare one in in society, isn’t it? I think all too often we get probably less than we’re than we expect. And it is quite rare to find someone who’s willing to do more or deliver more than what’s expected. So I think that’s a really good one too to go by. What about the writing of the book? Was that tricky for you? Some people really struggle with it, some people just, you know, deliver it immediately and they don’t think too much about it. What was it like? It was, it was very, very painful. I, I am, I am not very good at doing this, I had to mentally disciplined myself to, to, to do it and then when I originally wrote it, it was, it was you know, much longer and complete ramblings of a, of a maniac and I had to sit there and rip up pages and testify and take this to this to this to this and you know, get the best ideas in the shortest amount of time possible because it’s about being effective, right?

You know, having something big and boring and long is looks kind of cool to see something like that, but it’s not effective, you want to get the best ideas in the simplest and shortest time possible or I do personally and I’m sure most people would probably agree with that, but not an easy process, but certainly something that I’d recommend doing because you know, challenging yourself and pushing yourself to get out of your comfort zone and do something which, which is not, you know, your strength that will allow you to you know, look back on that and see that as a major win. And then you’ll start to ask yourself, God, what else could I do that? I didn’t know I was I was capable of doing and then getting it put together, it was great. But then getting the audio book out there, that was, you know, another win and then getting to, you know, the book on kindle and everything and into stores and that sort of thing. But it all started with an idea and it all started with, you know, putting that idea into practice daily, you know, writing without taking a day off editing, getting it down there, distilling my thoughts and then putting it out there for the world to see.

And in terms of the promotion of it, it sounds like you’ve had some, some successes for aspiring authors or perhaps existing authors who haven’t been able to have that same success. What would you what advice would you give them everything from social media to podcasts like this, to just speaking to your friends? You know, it’s word of mouth at the end of the day, you know, if you, you know, have a bunch of copies, give them away, you know, give them away to the people closest to you, if you feel like it’s going to add value and impact their lives and then if it does, they’ll pass it on and share over others as well. I mean, marketing, and obviously this is your expertise at the end of the day, Thomas and acting is great in the respect. That is very technical ways of doing it through S E O and PPC, and all those metrics, which you probably understand a million times more than I do, to be honest. But for me, that’s very, very important. But that the basic building blocks of just making something amazing and making it, you know, so good that people want to talk about it is something that I think is a basic, you know, principle in marketing, which is super relevant.

There’s a great book called A Purple Cow by Seth Godin, and I’m not sure if you’ve read that before, but he talks about the idea that if you were driving on the motorway, let’s say, and you’re seeing a million cows on the side of the road, and they’re all, you know, black and white boring cows, nothing is going to stand out. But if you saw a purple cow, if you saw something that was remarkable, you’re gonna pull over, you’re gonna go and get a selfie with that cow, that’s gonna, you know, stand out from the masses. And my biggest advice to an author is, you know, I don’t even think about the marketing to begin with, you know, focus on writing something which is a purple cow, something that’s different, you know, just creating a carbon copy of everything else that’s out there and nobody’s gonna be interested. You know, you need to create something so different, so special that people grab it and go, right, and I need to share this purple coward other people because it’s purple, it’s different. You know, that’s what’s going to, you know, lead to uh, to free marketing at the end of the day. Great advice, the achievers mentality, which I mean, it sounds like, I hope you don’t mind me summarising it that way, which I would suspect you have.

Why, why do you think you are that way? It’s a good question, right? And there’s only really two possible answers, you know, a somebody is born that way or be its environment and it’s, you know, nature versus nurture. It’s probably a combination of the two, right? In terms of why some people are successful and some people aren’t, and the part that you can’t control is the nature park, you know, you’re born. That happens. You don’t have a say if you’re born or not, but there you are. You’re here. And there might be some animal kingdom sort of thing. You know, the silverback gorilla gets to the, to the top of the hierarchy and that sort of thing that might be the case.  But I know a lot of very, very, very talented people naturally that that don’t put in the work and they don’t get to where they could be and they don’t really unlock their true potential. So you can’t control the nature part, but you can control the nurture part. And what I mean by that is when you’re when you’re very young growing up, the nurture part is very much in I suppose your parents and your family’s hands, it’s down to them to expose you to ideas and beliefs and values and that that gets into your subconscious and that allows you to go out and live your life.

And most people they stick with those and they go out into their adult life and that’s what they, you know, become and do based on what they’re taught. But you can control those beliefs and ideas and you can change them. And the way to do that is based on the information that you get into your into your conscious mind which then goes into your subconscious. So you know, what books are you reading? Or have you actually read any books, you know last year in 2021? You know, where did you get your information from? Who did you get your information from? The old quote is that you are the result of the People that you spend the five you are the result of the five closest people that you spend time with, right? So who are those people? You know, you probably earn the average money that the five people closest to you as well. So you’re probably, your health is probably the same as the five closest people. So, getting in an environment and forcing yourself to be in an environment where you can control the nurturing part, you know, that’s what’s going to allow you to grow in whatever you do, whether it’s health, wealth, happiness and you know, you name it environments and situations change individuals, but you need to get out of the idea of, you know, life happening to you and I need to get into the idea that you’re controlling your life and you can set yourself up in an environment that’s going to allow you to, you know, grow and both personally and professionally do you still do a lot of self-development, given the fact that you are essentially an author now, Are you still reading as much as you once did?

Probably more than before? To be honest, Thomas I always try to it’s probably not too tricky to do this, but I always try to be the dumbest person in the room in the respect that, you know, just finding people that are way more talented than I am and that’s how you learn, You don’t learn from being in a, in a room for the people that are not as smart as you sow. So when I’m looking to hire effort for my team, I’m always trying to find people that blow me away that, you know, I’m not interested in unnecessarily, you know, what grades they got. I want to know what, what stories they’ve got, I want to know what they’ve achieved experienced by is I wanna have something called, something fascinating, something that makes me want to go and tell my wife about it and go this, this person did this, that’s amazing. So, you know, putting yourself in an environment where you can grow and self-development and improvement becomes not, not a chore, but, but something that just naturally happens every single day. I mean, I’ll spend thousands of my own money, you know, this year on coaches on, on training and then I encourage everyone to do the same, that that’s how people grow if you’re a great athlete, You know, great athletes spend their time with coaches that that push them and challenge them to, to get better in what they do.

And it’s not just about, you know, doing that in the sports world, it’s about doing that in, in the business world or the marketing world or, you know, the legal world, whatever your profession is, you want to find people that are 1000 times ahead of where you are and try and learn from them. I mean, that’s what I try and do every day? I’ve spoken to a lot of coaches and is it, is it something that you’ve ever considered doing well? I’ve done, you know, coaching one on one coaching programs and that sort of thing. So I I’ve done that sort of thing. I enjoy giving away information as well, you know, giving it away for free is it’s a lot of fun and but the flip side of that is there’s so much information out there Thomas, if you go on YouTube, you can learn how to do anything, I mean, but people don’t do it, you know, if if information was, was the answer, everybody would be a billionaire with a six-pack and we’ll be living on mars, that’s not my quote, I’ve nicked it from somewhere, but I can’t remember where, but so information clearly isn’t the answer that, you know, the answer is action and actually applying that the great thing about coaching programs and paid courses is that if you invest your own money into it, you’re much more likely to actually do it because you, you know, you put your chips in the table and you put something at stake there, you know, it’s an opportunity cost.

And I’ve been coaching, do it daily with my team, but at the moment I’m trying to kind of get that message of Alpha out there for free and trying to, you know, add value that way. You’ve highlighted a couple of times about the emphasis on action and also sort of highlighted the fact that if information was all that was needed, then everything we’d already sort of know all this stuff. So what are some of the things that you do in order to take action or ensure that you’re not a person who takes the course and then does nothing with it. It’s about not being an over perfectionist in from my perspective, Thomas, because I see so many people over analysed and they want to, they want to get the plan perfect before they, before they even start, you know, I speak to people and they say, I’m going to get the best trainer, I’m going to get on the best nutrition scheme, I’m gonna get the best diet laid out and then I went to really go for it. You don’t need all that, you just need to put on some dirty shoes, an old T-shirt and then go and run and go and put on some loud music and go and run for it because you know, putting it out there, you can iterate, you can change afterwards, you know, but you can’t release something perfect because by the time that you try and get it to be perfect and release it, somebody else has already put something out there that’s beaten you to it and they’ve already, you know, achieved what you were going for and stolen that market share from a business perspective, but that applies to anything, it’s, it’s a simple night slogan, right?

You know, just do it. There’s no better way of saying it than that. Just, just do it, you’re going to fail. It ain’t gonna work 100% it’s not going to go as it went on your on your vision board, but at least you’ll, you’ll be closer to it than if you would be if you just sat there over analysing everything and thinking about it. So just do it, you will fail, you can learn from that, you can apply those lessons and get better the next time you try. But you know, the hard work beats talent when talent doesn’t work hard, it’s a cliche, but it’s, it’s absolutely true. I haven’t actually heard that that little quote, I like that, I might pretend that I did it, you know, but I said it. But what did Picasso saying? Good artists copy great artists steal so there you are, what? Your goals, my goals. I’ve got, I’ve got goals for health, trying to get a better body and mind every single day. I’ve got goals for wealth in terms of my, my business, you know, in investing, I’ve got goals for my relationships and, you know, having, trying to connect with more people that through sharing my teachings and my personal relationships and that sort of thing.

I got goals for everything. I think 11 specific thing for this year is to do more conversations like this really, Thomas. You know, neglected going on podcasts and getting the message out there for a while and just kind of had more one on one conversations with people, but you know, taking it to the masses and doing more stuff through the media is something that I’m keen to really do more in 2022. So, that’s one very, very concrete thing that I’m working on for this year, but You know, for people listening and watching, you know, I wouldn’t recommend when you’re doing your 2022 resolutions. I have 5, 10, 20 goals on there, you know, have 1, 2, 3 key things that you can nail and then if you nail them then move on to the other things because being overwhelmed, you know, we all know what it’s like, we have so much going on and we don’t know where to begin. So just picking one or two things, nailing them and then moving on to the others and that’s one thing that I’m really trying to do this year. So I mean it was something that was going to ask you about, which was whether or not you should have, you know, aspirational far off goals or realistic, I suppose to give you a better description of its smart goals and I’ve heard lots of different takes on this and I wonder what yours is.

I talked about smart goals in my book and one of my issues with smart goals is that people typically label the a in smart as it is achievable, but like surely it would make sense that you that you would set a goal if you believe it’s going to be something that you can achieve to begin with. So,  I like goals are both, you know, short term and long term, right? You need to have a big vision in terms of where you want to go to, but you need to have milestones along the way. And that’s essentially what short-term goals are. So it’s good to have that vision, you know, know what you want to achieve long term, but then break that down because you ain’t gonna get to that point overnight. You need to you need to go right here, step one, step two, step three, and that’s your short-term goals essentially. Okay, is there anything I should have asked you about today? That’s a good question, isn’t it? I don’t get that, I don’t get that one much. Let me, can I flip this for a second. But what about you? What are your goals for 2022? The reason I asked the question of what are your goals is because I don’t have something concrete like that. I have set goals before and I’ve struggled with the emotional side of it.

Getting behind whether or not I really want to achieve that thing or not. So I’m always intrigued as to what people’s answers will be and how much they’ve thought through it, because it’s a topic where there’s so much conversation around it and there’s claims that there’s a right way and a wrong way to do it. And I’m fascinated by the types of responses I get, I’ve heard some people say they don’t do girls at all and that’s people who are doing well. There’s people that will Say in 30 years, I want to be x, y and z. And I’ve got each sort of like a plan and then there’s, you know, there’s micro goals like you’ve highlighted which and it kind of makes me think that it’s one of those things where there isn’t a right way to do it, there’s just a way for you, essentially. I I only speak about what’s worked well for me personally, right? And you know what I’ve learned from others, applied it myself. And if it’s worked well, I’ll share it if it doesn’t work well that that I won’t share it, but for me creating goals that are, you know, so, you know, specific, you know, very, really clear, you know, not saying you wanna make loads of money, but having a number behind it, you know, having an actual quantifiable target the best pilot in the world, but if you don’t know where you’re flying to you, you’ll fly around without direction and crash into the ocean and eventually so specific, you know, having goals are measurable that ties back into numbers, you know, making them quantifiable.

You know, when I talked about a minute ago in smart, you know, not having something that’s achievable, have something that’s actionable, have something that you can, you know, immediately after writing the goal down, immediately start taking action on it, you know, relevant, you know, it’s higher into your long-term vision, you know, if your vision is to do X and the short-term goals aren’t really connecting to that and then reassess and tweak them and then you know, t time based obviously have a have a deadline. You know, if you If you’re studying and your student listening to this, you’ll do your exam and your coursework, you know, 24 hours before it’s due most of the time. And that’s because that’s when the deadline is. So if you set really short, you know, deadlines for yourself in terms of doing steps of the project for me personally and for the people that I’ve taught, that’s worked really well for them. But like you say everyone’s different, you know, that might not work for some people, but I would encourage people to give it a go because I know personally that doesn’t work really well for me and the other thing I like or have heard, which I think there’s something in it and that’s follow your effort.

So I have been spending some time recently trying to figure out why I am the way I am why do the things that I do, and that’s the reason why I asked you about the question of why do you think that you are the way that you are in relation to an achiever? And there’s a lot of interesting stuff there. So yeah, nature and nurture. Probably a combination, right? And but you know, you can change who you are, you know, and people change every couple of years, right? You probably had friends that you went to school with and you’ve seen them when they got older and they’re a different person and you’ve got some people that that never changed, but the people that have changed whether that’s consciously or subconsciously they’ve changed their beliefs and their habits and what you can do that consciously. You can pick and choose the type of person that you want to become and improve, you know, become a better version of you. But it all starts with the idea and then taking action on it. There you go. There’s a theme definitely for this for this episode and that is taking action.

I think you’re an action taker for sure you’ve got to be right. I mean, what’s the alternative? Just talking a big game and they’re not backing it up. But I think it’s pretty hypocritical to go and make big statements and then and then not do anything about them. I mean to me personally, I love putting stuff out there into the universe because if I put it out there and I don’t do it, I feel embarrassed. I feel I feel like a, like a hypocrite, like a fake. So I like making big claims because then that public pressure is what drives me personally to try and do those things and not for everybody, but if you if you give that a go, if you say to your friends, like I’m gonna start this business I guarantee, in a couple of weeks when you next see them, they’re going to ask you how you’re getting on. You know if you started it yet and if the answer is I haven’t done it. I’ve been, I’ve been watching Netflix. I’ve been I’ve been doing this, you know, then nobody wants to feel that way nobody does. So it’s a really good place to start. Just put it out there, tell people what you’re going to do and then it will spur you on to make it happen.

Any big claims you want to make to ensure that you follow through on something. I’m keen to I’m keen to get this into everybody’s hands. As many people’s hands as I can do so, you know, a year from now. So 7th of January 2022, as they say, 7th of January 2023, I’d love for this to have, you know, 100,000 million people that have read it, you know, as many, as many as possible. We’re not quite at that number yet. We’ve still got a long, long way to go. So, you know, a big, big, big meaty, juicy number like that would be something that would be quite exciting to go after, right? Right. Well, there must be some sort of automation or calendar at all or something to remind you that that’s on its way now, it’s been put out into the universe, as you said, I’ll put it in the outlook there you go. Where’s the best place for people to find you? And also to buy the book?

The book’s everywhere. So any bookstore to find me, just any social media platform, search my name or go to my website, which is called quantum.com. And any social media platform. I’m on pretty much all of them and share content about business, about sales, about life, about personal and professional development. You know, if you’re watching this and you know you’re somebody that wants to grow in what you’re doing, then I’ve probably got some ideas that can help you. If you’re watching this and that’s not you, then I’m not for you and I definitely can’t help you. But if you’re interested in becoming a better version of who you are and in achieving your goals, you know quicker and achieving big goals fast, then Alpha is definitely for you and something that can help.

Alfie, thank you very much.

Thank you Thomas. Always a pleasure.