Using Your Story In Your Marketing Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to talk to you about using your story in your marketing message. This is something that I personally haven’t been great at. The reason why is that I hadn’t heard anyone talking about why it’s important. I Read more about Using Your Story In Your Marketing[…]
What’s better, 50% Off Or Buy One Get One Free? Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to share with you a test which was reported on within a book called “Successful Direct Marketing Methods” by Bob Stone. What’s better, 50% Off Or Buy One Get One Free? Within the Read more about What’s better, 50% Off Or Buy One Get One Free?[…]
Before You Redesign Your Website, Do This… Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share something with you which I have come across many times. It’s very useful to know before you pay for an expensive redesign of your site. The job of most websites are to provide Read more about Before You Redesign Your Website, Do This…[…]
Adapt Your Marketing Message By Media Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to talk to you about your marketing strategy. And how it should change based on what media you are using. For this example, I will compare Google Search and Facebook. As one is where someone is searching Read more about Adapt Your Marketing Message By Media[…]
How To Improve Your Ads With One Principle Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to share with you one principle which if applied, can improve your ads. Being general is much easier but in terms of the impact, it has very little impression on response. If you were to Read more about How To Improve Your Ads With One Principle[…]
Google Announces Users Can Block Your Businesses Ads Video Transcription: Thomas Green from Ethical Marketing Service here. Yesterday Google announced in an article called “Requiring advertiser identity verification to improve transparency”. (Very catchy title) that it’s now possible for a user to switch off ads from a particular domain. They say that they want users Read more about Google Announces Users Can Block Your Businesses Ads[…]
New Call Only Ads In Google Video Transcription: Thomas Green here with Ethical Marketing Service. Today Google have announced call only ads with an optional website link. If you use these types of ads in your campaigns, when you go to create your next ad. You will see a Final URL field which is recommended Read more about New Call Only Ads In Google[…]
The Reason Why Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to talk you through “The Reason Why”. From my experience when referring to this in marketing it is regarding the offer. So if you are putting on a special promotion of some sort, there should be a reason why you Read more about The Reason Why[…]
What You’re Actually Selling Video Transcription: Thomas Green here from Ethical Marketing Service. It’s going to be a quick one today but if you can absorb this principle. It’s one thing which has the ability to make a significant difference to the response rates in your marketing. “what you’re actually selling” I wanted to revisit Read more about What You’re Actually Selling[…]
How To Improve Your Remarketing Campaigns Video Transcription: Thomas Green here from Ethical Marketing Service. I wanted to talk to you today about improving your remarketing campaigns. Typically we remarket on google and Facebook. Although it’s possible to remarket on the social platforms. I am going to be referring to google and facebook as that’s Read more about How To Improve Your Remarketing Campaigns[…]
How To Create An Effective Offer For Your Business Video Transcription: Thomas Green from Ethical Marketing Service here, today I wanted to talk to you about creating an effective or persuasive offer for your business. As I have said in my previous videos, a lot of offers are as basic as product and price, the Read more about How To Create An Effective Offer For Your Business[…]
How To Increase The Conversion Rate For Your Website Video Transcription: Thomas Green here from Ethical Marketing Service. Today I would like to talk with you about how to increase the conversion rate on your website through the copy. Or content that is on it. Generally speaking there is often not enough thought that goes Read more about How To Increase The Conversion Rate For Your Website[…]
How to build a brand as a small business Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to talk to you about how you would go about branding a small or medium sized business. There is a common phrase when referring to branding and you probably would have heard it, it Read more about How To Build A Brand As A Small Business[…]
Thomas Green here from Ethical Marketing Service. I just wanted to put this video out because a lot of businesses are going through a lot of pain at the moment. Maybe I can provide a little bit of value it might help someone somewhere along the way. I’ll start off with an example, when clients Read more about Is Your Business Suffering? What’s Your USP?[…]
The Power Shift To The Consumer Video Transcription: Thomas Green here from Ethical Marketing Service. I just wanted to share this with you, to let you know about the changes that are going on at the moment and perhaps what you can do about it. In relation to businesses and consumers, my take is the Read more about The Power Shift To The Consumer[…]
How To Answer “Why Should I Do Business With You?” Video Transcription: Thomas Green here with Ethical Marketing Service. I just wanted to share with you some thoughts in relation to the summary of what your website says to your visitors. If you were to summarise your message in the simplest way possible it would Read more about How To Answer “Why Should I Do Business With You?”[…]
What Should I Write On My Landing Page? Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you something which often causes some confusion and that is what copy should be on your landing page. It’s possible to go into more depth on this but this is a quick Read more about What Should I Write On My Landing Page?[…]
Marketing Is Communication From One Person To Another Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you a marketing principle which is under used but can make a big difference to your response rates. If you do any form of digital marketing there is a tendency to look Read more about Marketing Is Communication From One Person To Another[…]
Formatting On Site Call Tracking For International Numbers Video Transcription: Good afternoon this is Thomas Green with Ethical Marketing Service. This video is on Google ads on site call tracking and it’s how you format an international telephone number. Before we start if you want to learn how to set up Google ads on site Read more about Formatting On Site Call Tracking For International Numbers[…]
How To Position Your Business Video Transcription: Thomas Green from Ethical Marketing Service here, today I would like to talk with you a bit on how to position your business in the market place. If you are unfamiliar with the term positioning, a quick google gave me a definition of: “Positioning defines where your product Read more about How To Position Your Business[…]
What To Write In Your Ads Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to share with you a template to follow when you create your ads. Often it’s the case that if you are creating digital marketing ads and have those blank spaces looking back at you, it wouldn’t Read more about What To Write In Your Ads[…]
How To Get More Customers Video Transcription: Thomas Green here from Ethical Marketing Service, I wanted to talk a little about the everyday practices which are required when the goal is getting more customers. Typically if you see a video on the internet with a title of how to get more customers, if you get Read more about How To Get More Customers[…]
Video Transcription for Google Ads Website Call Tracking: Good afternoon this is Thomas Green with Ethical Marketing Service. This video is going to be a how-to on setting up on-site call tracking. It is a conversion action which is very infrequently implemented on to accounts. I think it’s a know-how thing. This guide will be Read more about Google Ads Website Call Tracking[…]
Video Transcription: Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk I would like to go through with you today how to switch off automation on your remarketing campaign. You may have noticed a default which has now been added to display campaigns and more specifically remarketing campaigns where if you go to your chosen remarketing Read more about How To Turn Off Google Ads Conservative Automation From Remarketing[…]
Adwords Chat – The New Adwords Experience Transcript Good afternoon. This is Thomas Green at ethicalmarketingservice.co.uk. On the call today we have myself and Jake Morgan who is also a Director at ethicalmarketingservice. Say, hi, Jake. Hello. How’s it going? Yes, very good. Yes, good to have these chats. I was just wondering if there Read more about Adwords Chat – The New Adwords Experience[…]
Adwords Landing Page Principles Transcript Good afternoon. This is Thomas Green with ethicalmarketingservice.co.uk. I get asked a lot about Adword landing page principles. This is not specific to Adwords necessarily, but it will help if you are trying to create a landing page or traffic which you are paying for. So cold traffic that you Read more about Adwords Landing Page Principles[…]
Adwords Chat – Exact Match Branding – Smart GDN Campaigns Transcript Good afternoon, you’re through to Thomas Green with ethicalmarketingservice.co.uk. Today we have Jake Morgan on the call, also a Director at Ethical Marketing Service. Say hi, Jake. Hello. Hi, how are you doing? Yeah, very well. How you are doing, Tom? Yeah, pretty Read more about Adwords Chat – Exact Match, Branding & Smart GDN Campaigns[…]
Adwords Tip – Search Terms Match Type Transcript Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk, this is just a little tip I have found something in AdWords that either is new, or has escaped my attention for quite some time and that’s segmenting keywords by match type. If you go to keywords in your Read more about Adwords Tip – Search Terms Match Type[…]
Adwords Additional Descriptions Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. This is some AdWords news on our AdWords chat video on the 20th February we got a comment from David Iskander, I hope I’m saying that correctly David, his comment was: I did get in touch with my relationship manager at Read more about Adwords Additional Descriptions[…]
Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk. This is a video on some AdWords news and if you have seen this notification in your AdWords account: Now for most of you this will update automatically, but if you are running an account which shows converted clicks updating all your enquiries and in Read more about Adwords News – Converted Clicks Is Going Away[…]
Adwords News – Ad Blending Transcript Good afternoon, this is Thomas Green at ethicalmarketingservice.co.uk. This is just a quick video to update you on some AdWords news. I was googling for a definition of attribution modelling and what’s new today, is you can see from the search that I made, the top results have come Read more about Adwords News – Ad Blending 1st March 2017[…]
Using Adwords To Combine Demographics Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. I have just come across what I suspect is a new feature within google Adwords. If you go to your campaign and go to audiences, you can select demographics and there’s this little feature here which says view demographic combinations. If Read more about Using Adwords To Combine Demographics[…]
How To Create Google Shopping Ads on YouTube Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk. Today I am going to be taking you through the process of being able to show google shopping ads or product listing ads on YouTube. It’s been something that’s been appearing a little bit more and more very Read more about How To Create Google Shopping Ads on YouTube[…]
Search Campaign In The New Adwords Interface Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding how to create a new search campaign in the new AdWords interface. As you can see we are currently in the new interface: if you go to all campaigns at campaign level there is a Read more about How To Create A Search Campaign In The New Adwords Interface[…]
The New Adwords Experience Video Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding an email I received this morning on what is referred to as the new AdWords experience. Google are in the process of changing the way that AdWords looks, the email that I received has headline “meet the simpler smarter Read more about The New Adwords Experience[…]
Quite a new feature for those times when you are in contact with someone who doesn’t know Adwords well – you can send them a link to the ad preview tool, so they can check for themselves if the ad is showing without adding to impressions or if it is showing in a country you Read more about Share A Link To The Adwords Ad Preview Tool[…]
If you need to make multiple budget changes and don’t want to keep doing them manually, you can create a rule which updates them automatically over time. I have often required this feature, so the below is a step by step guide for the video above. Video Transcript: First select the campaign you want to Read more about How To Automate An Adwords Budget Change[…]
Adwords Call only campaigns are great for businesses who only want the phone to ring and don’t tend to spend so much time with emails. Also you are able to specify a particular amount that you wish to pay per call. Below is a step by step guide to the video above on how to create Read more about How To Create An Adwords Call Only Campaign[…]
I have been using DSA Campaigns more recently and it can be overlooked if you haven’t already had experience using them. If you need help setting one up, below is a step by step guide for the video above. Video Transcript Click on the new campaign button and select “search network only”. Select “Dynamic Search Read more about How To Create An Adwords Dynamic Search Ads Campaign[…]
This video is called What’s Wrong With Adwords? and brought to you by ethicalmarketingservice.co.uk. If you’re interested in Adwords management, please feel free to contact us. I would like to add a caveat to the title, or a disclaimer: I have massive respect for Google and what they have created and this video has only been created Read more about What’s Wrong With Adwords?[…]
Until recently Adwords only had the ability to add audiences to adgroups, they have just made an update which allows you to add audiences at campaign level. Below is a step by step guide to the video above. Video Instructions: First, select the campaign you want to add an audience to. Then click on “Audiences”. Read more about Adwords Audiences At Campaign Level Are Live[…]
Transcript of video: Worried About Google Ads Click Fraud? This video is about Google Ads click fraud or invalid activity. Our website is ethicalmarketingservice.co.uk and you can visit us if you are interested in PPC management. I always like to start off with a definition. So, according to Google, invalid click activity includes any clicks Read more about Are You Worried About Google Ads Click Fraud?[…]
Recently Google Ads has introduced the report editor tab, this was announced on stage by Google with the idea being that since companies are constantly exporting and manipulating data outside Google Ads, they made a tool which made this a bit easier. These tools consist of: The Google Ads Table Report The Google Ads Pie Read more about The Google Ads Report Editor[…]
Dynamic remarketing lists longer than 30 days are not auto generated. As you will likely know if you have setup a dynamic remarketing campaign, 4-5 lists are automatically created. What is not immediately obvious is, 30 days after someone has left your site, you will no longer be showing remarketing ads to them. Unless you decide to Read more about Dynamic Remarketing Lists Longer Than 30 Days[…]
How To Optimise Google Ads By Day of Week & Hour of Day A quick Google Ads optimisation tip is to go straight to the dimensions tab while either selecting the campaign you want to optimise or under all campaigns, in the example above I am looking at all campaigns data. You select “time” and Read more about Optimise Google Ads By Day of Week & Hour of Day[…]
How to make your Google Ads campaign mobile dominant. Call only is not the only way you can have a mobile campaign, as per the above video, if you add a bid adjustment for mobiles of 300% and have mobile text ads and extensions, it is going to be heavily dominated by mobile devices. Also Read more about How To Make Your Google Ads Campaign Mobile Dominant[…]
The Google Ads Campaign Bid Simulator is a useful tool that predicts based on the previous activity in your account, if you were to multiply your bids by a percentage or set them at a certain amount, how many impressions you would receive. It also predicts what budget would be required if this action was Read more about How To Use The Google Ads Campaign Bid Simulator[…]
Google Ads has a feature where you can exclude an IP address and your ad will not show to anyone using that IP. A very cool feature but is highly dependent on you being able to actually find which IP is correct to exclude. You would do this to ensure a competitor is not clicking Read more about Google Ads: How To Exclude an IP Address[…]
There is not much explanation needed for this one, its a bulk final URL change for your Google Ads. If you have a new page you would prefer to send traffic to, or deem a different page more relevant on reflection, simply follow the steps in the above video and you can direct traffic to Read more about How To Change Google Ads Final URLs in Bulk[…]
Google Ads Countdown Scripts are a cool feature you can implement into your account when you have a date of a particular promotion or deadline. In the example above, it is around black Friday time so we implemented a countdown script 7 days before black Friday and the ad copy counts down – it will change each Read more about Google Ads Countdown Scripts[…]
Dynamic Keyword Insertion (or DKI) is a fancy way of saying whatever the person types when they search, it will be repeated back to them if your ad shows up. There are character limits on text ads though, so you have to set a default so that if the person types in something particularly detailed Read more about Google Ads Dynamic Keyword Insertion[…]
Google Analytics is a vital tool for learning what happens when a visitor is on your site, if you don’t have some form of feedback it is impossible to know what part of your campaign is working or wasting your money. With respect to Google Ads, if you are driving traffic via a campaign and Read more about How To Link Google Ads & Analytics Together[…]
When you are optimising a display campaign for the first few times, if you have mobile devices on, providing you aren’t doing manual placements, you will find most likely your ads are appearing on mobile apps which with the assistance of analytics perform poorly to be polite (100% bounce rate). If you are targeting by Read more about How To Exclude Mobile Apps From Your Google Ads Display Campaign[…]
Once you have established that one piece of ad copy out performs another, a useful tool to have in your arsenal is “change text ads”, this allows you to change many text ads in one go. An example might be if you do a split test and you find that the call to action “Call Read more about How To Change Google Ads Ad Copy In Bulk[…]
Extended headlines are a great feature which are a must in your adgroups to test against normal ads. When you put any of the below punctuation at the end of desc line 1, it moves next to the headline, this more often than not, increases click through rate, which can lower your cost per click Read more about Google Ads Extended Headlines[…]
This is a tool which is very useful especially when expanding on your campaign, if you had a campaign or adgroup which had your location specified e.g. “London”, you could duplicate this campaign or adgroup and replace it with “east London”, “west London” and many other locations which may be relevant to your campaign. In Read more about How To Change Google Ads Keyword Text in Bulk[…]
The above video is a specific auto rule that can be setup when keywords have a bad average position and you would like a notification instead of having to check on a regular basis. I will be covering auto rules in more detail, but this is only one small example. you can cover most things Read more about Google Ads: How To Setup Automatic Email For Poor Average Position[…]
The Campaign Placement Exclusions List is probably a feature I have used the least in my time working on Google Ads, probably because I do less display than search and the benefit of this particular tool is when you are doing multiple display campaigns. If you have a display campaign running and have spent countless Read more about How To Create A Google Ads Campaign Placement Exclusions List[…]
Once I linked my youtube to Google Ads, I thought it was pretty cool when I discovered I can remarket to anyone who liked, commented or viewed one of my YouTube videos on YouTube. What I didn’t quite put together was that when you have created these remarketing lists, you can then apply them to Read more about Google Ads: How To Create YouTube Remarketing Lists[…]
If you have ever done an Google Ads video campaign, you will be aware that unless you link your YouTube account, you will only get limited data through to Google Ads – limited data is not what you need when optimising, ideally you take as much as you can get. Also if you want to Read more about How to Link YouTube to Google Ads[…]
Target top of first page is a bidding strategy if you are focused on the average position of your ads being either position 1 or at the top right hand side of the results. Your keyword bids will change to ensure you meet the above criteria. You can cap the bid at a certain amount Read more about Target Top of the Google Ads First Page Results[…]
GSP stands for Gmail sponsored promotions and is currently one of the newest features out of Google Ads, you have been able to advertise on gmail for a good long while, but Google Ads have introduced new ads specifically for gmail and the above video shows you how. The first part of it is just Read more about Google Ads: How To Create A GSP Campaign[…]
This one is an interesting bidding strategy, you pick all your normal bids, but they can be changed based on how a chosen competitor is bidding. You type in the competitor you want to be above (in the video I have typed in Google) and your bids will automatically change to outrank them. This strategy Read more about Google Ads: How To Always Outrank A Competitor[…]
Adding multiple negatives to many campaigns normally requires Google Ads editor and is what I use. If however you need an alternative, negative keyword lists can come in handy. The above video takes you through the process of adding a list of negative keywords to multiple campaigns. As you can label your lists, you could Read more about How To Use Google Ads Negative Keyword Lists[…]
Customer match is one of the newer remarketing features from Google Ads , you upload a spreadsheet of your customers email addresses and can remarket to them in the traditional way. The above video shows the process for this. There are some policies for this and they can be found here
The Google Ads segment tool was invisible to me for a long time, mainly as it is not a mandatory tool that has to be used to be sufficient at Google Ads, it is very useful for optimisation and quickly shows you what you need to see within a few clicks. Click type was interesting Read more about How To Use The Google Ads Segment Tool[…]
There is some real insight in being able to see who your competitors are and how you rank (average position) compared to them. One of the main things I use this feature for are campaigns which measure their success by average position and brand campaigns. If you are only bidding on your brand terms, you Read more about Google Ads: How To See Who Your Competitors Are[…]
If you are new to Google Ads, there is one very important feature for you to discover – The search query report. The above video shows you how to locate what people are actually type in when your ad is being shown. This will undoubtedly lead you to match types and this is explained on Read more about Google Ads: How To See What People Type When They Click[…]
If you have a campaign where there are multiple keywords in the same adgroup, it may be useful to know you can actually have a keyword which has its own url. This will override the ads final url. The way this might look is: 10 keywords in the same adgroup and all traffic being directed Read more about How To Set A Google Ads Keyword Level Final URL[…]
If you are analysing your data, or just know your customer well, you will know that certain areas provide better customers than others. It is logical then to want to pay more in this location than others. The above video shows how to add a location bid adjustment, this means that any bid that you Read more about Google Ads: How To Bid More For Popular Locations[…]
There is no doubt that Google has made massive progress helping advertisers get a return from users on mobile devices. That being said, a significant percentage of the time, mobiles don’t perform as well as desktops. If this applies to you and your patience is up with advertising on mobile devices, the above video will Read more about Google Ads: How To Switch Mobiles Off[…]
It is common to need your ads shown only in business hours, the above video shows how to do this. What it doesn’t show in the last part is applying bid adjustments to certain days where you receive more/less enquiries. Providing you setup conversion tracking correctly, you will be able to see this data in Read more about How To Show Your Google Ads 9-5 Mon-Fri[…]
The display ad builder is a very useful tool for anyone who needs banners completed quickly, as you can see from the above video, the time required is far superior than starting a new banner in some graphics software. I also prefer it as after many tests against banners created by designers, they tend to Read more about How To Use The Google Ads Display Ad Builder To Create Banners[…]
Automated rules can be very useful to use when you are unable to work on your account, do you have a promotion that needs to stop on a particular date? Or maybe just need to pause or enable when you can’t be there? The above video shows how to do it, but you can also Read more about Automatically Pause A Google Ads Campaign[…]
An RLSA is a remarketing campaign but on search not display. The above video shows how you can apply a remarketing list to an adgroup, you can either have the campaign search and RLSA or just RLSA by selecting “target and bid” or bid only. The idea behind the RLSA is, as the visitor has Read more about Make Your Google Ads Search Campaign an RLSA[…]
The undo tool is commonly used on computers and can be helpful when making accidental changes in Google Ads. In the above example I have reversed some keyword bids, but you can reverse many things changed in Google Ads. There are some limitations though, the update you have made does not come up in the Read more about How To “Undo” In The Google Ads Change History[…]
So you have updated all your bids based on the performance of your keywords, great work! But now you want to increase or decrease volume a bit. Problematic if this function is not available. Increase or decreasing keyword bids by a percentage is very important if you have spent a load of time going through Read more about Increase Google Ads Keyword Bids By A Percentage[…]
The cool thing about Google Ads versus other advertising platforms is the control you get in the settings section. For an effective split test you need a decent sample size before you optimise. Unfortunately if you miss this setting and have “optimise for clicks” then adwords may begin showing one ad over another before it Read more about How To Rotate Your Ads Evenly on Google Ads[…]
In order to show remarketing ads, you will first have to create remarketing lists. The above is a walkthrough of how to setup your first remarketing list. In order for the above remarketing list to start collecting user data, you will need the remarketing tag on your site (every page is the recommended practice). I Read more about How To Create A Google Ads Remarketing List[…]
The Above Video shows how to create A shared Google Ads budget to ensure all of your Google Ads campaigns are working off one budget rather than many. In my time working on multiple accounts from an array of different businesses, I have seen many different approaches to ensuring spend levels do not exceed an Read more about How To Create A Shared Google Ads Budget[…]
In kudos to the massive corporation of Google, they offer a lot of free advertising for Charities to get much needed funds; up to $10,000 a month. There are limits understandably; max cpc of $2 for each keyword and on search network only. But if the time is invested, that’s a fantastic opportunity for worthwhile causes. This opportunity came up through my network when I had Read more about Charity PPC[…]
PPC and Google Ads Jargon Buster Welcome to the PPC Jargon Buster. There are so many acronyms in digital marketing that there’s even one in the article title. This is intended to help you understand Google Ads, at Ethical Marketing Service we always try to explain things in a simple way and are always willing Read more about PPC Jargon Buster[…]
The Google Ads interface consists of tabs across the top, the first one being search, reports, tools & settings. In the top right-hand corner you’ll have a help icon, and the notifications link (the bell). If you click on Overview a dashboard all of the various stats within your account will be shown. Read more about The Ultimate Beginners Guide to Google Ads – Chapter 1[…]
If you are taking on Google Ads yourself and spending any significant time on it, there is a high probability you are going to need some help along the way. As I have previously been in the situation of needing help many times (!), I have some tips for you about the best places to Read more about The Best Ways To Get Google Ads Help[…]
The comfort zone is a beautiful place, but nothing ever grows there When learning Google Ads or in fact anything, people always go through the same pattern. At first, confidence is sky high but knowledge levels are low. In the beginning, the education is fun and the information absorbed interesting. But it doesn’t take long Read more about Learning Google Ads – An Introduction[…]
Looking for the right Google Ads Certified Partner for your business? Google has it sorted. You can look at all the google partners profiles at the below link: https://www.google.com/partners In the top right hand corner click the “Find a Partner” button. You will see the above page and can choose help with a website or Read more about How To Find A Google Ads Certified Partner[…]
This article is for anyone looking for more information on why they should hire a Google Ads professional to manage their Google Ads account vs learn, or do it themselves. 1) Google Ads Exams The Certification Process for being a certified Google Ads Professional involves an initial exam called The Google Ads Fundamentals Exam, which Read more about 5 Benefits of Hiring A Google Ads Professional[…]
Turn your £25 into £100 – Sounds pretty good on its own right? Well that’s pretty much how it works. It sounds a lot like something you might hear with extreme terms & conditions applied, but believe it or not its a pretty great offer. The main condition is, it has to be a new Read more about Why Every Business Should Redeem A Google Ads Voucher[…]
This is for anyone who is considering if they should use a Google Ads management service for their business. The below include 10 solid reasons why this innovative media should be a part of your marketing plan. 1) Multiple ways to measure response Conversion Tracking allows you to see how many enquiries are driven by Read more about 10 Reasons Your Business Should Use A Google Ads Management Service[…]
This article is for people who are considering Google Ads management as an option for their business. If you have got this far I will assume that you have already made the decision to outsource this part of your business, this is mainly a guide for you to ensure you are asking the right questions Read more about Google Ads Management Must Ask Questions![…]