What’s better, 50% Off Or Buy One Get One Free?

What’s better, 50% Off Or Buy One Get One Free? Video Transcription: Thomas Green here from Ethical Marketing Service, today I wanted to share with you a test which was reported on within a book called “Successful Direct Marketing Methods” by Bob Stone. Within the book the following offers were tested: Buy one get one Read more about What’s better, 50% Off Or Buy One Get One Free?[…]

Before You Redesign Your Website, Do This…

Before You Redesign Your Website, Do This… Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share something with you which I have come across many times and it’s very useful to know before you pay for an expensive redesign of your site. The job of most websites are to Read more about Before You Redesign Your Website, Do This…[…]

Google Announces Users Can Block Your Businesses Ads

Google Announces Users Can Block Your Businesses Ads Video Transcription: Thomas Green from Ethical Marketing Service here, yesterday Google announced in an article called “Requiring advertiser identity verification to improve transparency”, (very catchy title) that it’s now possible for a user to switch off ads from a particular domain. They say that they want users Read more about Google Announces Users Can Block Your Businesses Ads[…]

How To Improve Your Remarketing Campaigns

How To Improve Your Remarketing Campaigns Video Transcription: Thomas Green here from Ethical Marketing Service, I wanted to talk to you today about improving your remarketing campaigns, typically we remarket on google and Facebook and although it’s possible to remarket on the social platforms, I am going to be referring to google and facebook as Read more about How To Improve Your Remarketing Campaigns[…]

How To Create An Effective Offer For Your Business

How To Create An Effective Offer For Your Business Video Transcription: Thomas Green from Ethical Marketing Service here, today I wanted to talk to you about creating an effective or persuasive offer for your business.  As I have said in my previous videos, a lot of offers are as basic as product and price, the Read more about How To Create An Effective Offer For Your Business[…]

How To Increase The Conversion Rate For Your Website

How To Increase The Conversion Rate For Your Website Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to talk with you about how to increase the conversion rate on your website through the copy or content that is on it. Generally speaking there is often not enough thought that goes Read more about How To Increase The Conversion Rate For Your Website[…]

How To Answer “Why Should I Do Business With You?”

How To Answer “Why Should I Do Business With You?” Video Transcription: Thomas Green here with Ethical Marketing Service. I just wanted to share with you some thoughts in relation to the summary of what your website says to your visitors. If you were to summarise your message in the simplest way possible it would Read more about How To Answer “Why Should I Do Business With You?”[…]

Marketing Is Communication From One Person To Another

Marketing Is Communication From One Person To Another Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you a marketing principle which is under used but can make a big difference to your response rates. If you do any form of digital marketing there is a tendency to look Read more about Marketing Is Communication From One Person To Another[…]

Formatting On Site Call Tracking For International Numbers

Formatting On Site Call Tracking For International Numbers Video Transcription: Good afternoon this is Thomas Green with Ethical Marketing Service. This video is on Google ads on site call tracking and it’s how you format an international telephone number. Before we start if you want to learn how to set up Google ads on site Read more about Formatting On Site Call Tracking For International Numbers[…]

How To Turn Off Google Ads Conservative Automation From Remarketing

Video Transcription: Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk I would like to go through with you today how to switch off automation on your remarketing campaign. You may have noticed a default which has now been added to display campaigns and more specifically remarketing campaigns where if you go to your chosen remarketing Read more about How To Turn Off Google Ads Conservative Automation From Remarketing[…]

Adwords Chat – The New Adwords Experience

Adwords Chat – The New Adwords Experience Transcript Good afternoon. This is Thomas Green at ethicalmarketingservice.co.uk.  On the call today we have myself and Jake Morgan who is also a Director at ethicalmarketingservice. Say, hi, Jake. Hello. How’s it going? Yes, very good. Yes, good to have these chats. I was just wondering if there Read more about Adwords Chat – The New Adwords Experience[…]

Adwords Landing Page Principles

Adwords Landing Page Principles Transcript Good afternoon. This is Thomas Green with ethicalmarketingservice.co.uk. I get asked a lot about Adword landing page principles. This is not specific to Adwords necessarily, but it will help if you are trying to create a landing page or traffic which you are paying for. So cold traffic that you Read more about Adwords Landing Page Principles[…]

Adwords Chat – Exact Match, Branding & Smart GDN Campaigns

Adwords Chat – Exact Match Branding – Smart GDN Campaigns Transcript   Good afternoon, you’re through to Thomas Green with ethicalmarketingservice.co.uk. Today we have Jake Morgan on the call, also a Director at Ethical Marketing Service.  Say hi, Jake. Hello. Hi, how are you doing? Yeah, very well. How you are doing, Tom? Yeah, pretty Read more about Adwords Chat – Exact Match, Branding & Smart GDN Campaigns[…]

Adwords Tip – Search Terms Match Type

Adwords Tip – Search Terms Match Type Transcript Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk, this is just a little tip I have found something in AdWords that either is new, or has escaped my attention for quite some time and that’s segmenting keywords by match type. If you go to keywords in your Read more about Adwords Tip – Search Terms Match Type[…]

Adwords Additional Descriptions

Adwords Additional Descriptions Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. This is some AdWords news on our AdWords chat video on the 20th February we got a comment from David Iskander, I hope I’m saying that correctly David, his comment was:     I did get in touch with my relationship manager at Read more about Adwords Additional Descriptions[…]

Adwords News – Converted Clicks Is Going Away

Good afternoon this is Thomas Green with ethicalmarketingservice.co.uk. This is a video on some AdWords news and if you have seen this notification in your AdWords account:     Now for most of you this will update automatically, but if you are running an account which shows converted clicks updating all your enquiries and in Read more about Adwords News – Converted Clicks Is Going Away[…]

Adwords News – Ad Blending 1st March 2017

Adwords News – Ad Blending Transcript Good afternoon, this is Thomas Green at ethicalmarketingservice.co.uk. This is just a quick video to update you on some AdWords news. I was googling for a definition of attribution modelling and what’s new today, is you can see from the search that I made, the top results have come Read more about Adwords News – Ad Blending 1st March 2017[…]

Using Adwords To Combine Demographics

Using Adwords To Combine Demographics Transcript Good evening this is Thomas Green at ethicalmarketingservice.co.uk. I have just come across what I suspect is a new feature within google Adwords. If you go to your campaign and go to audiences, you can select demographics and there’s this little feature here which says view demographic combinations. If Read more about Using Adwords To Combine Demographics[…]

How To Create Google Shopping Ads on YouTube

How To Create Google Shopping Ads on YouTube Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk. Today I am going to be taking you through the process of being able to show google shopping ads or product listing ads on YouTube. It’s been something that’s been appearing a little bit more and more very Read more about How To Create Google Shopping Ads on YouTube[…]

How To Create A Search Campaign In The New Adwords Interface

Search Campaign In The New Adwords Interface Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding how to create a new search campaign in the new AdWords interface. As you can see we are currently in the new interface: if you go to all campaigns at campaign level there is a Read more about How To Create A Search Campaign In The New Adwords Interface[…]

The New Adwords Experience

The New Adwords Experience Video Transcript Good afternoon this is Thomas Green at ethicalmarketingservice.co.uk, this video is regarding an email I received this morning on what is referred to as the new AdWords experience. Google are in the process of changing the way that AdWords looks, the email that I received has headline “meet the simpler smarter Read more about The New Adwords Experience[…]

Share A Link To The Adwords Ad Preview Tool

Quite a new feature for those times when you are in contact with someone who doesn’t know Adwords well – you can send them a link to the ad preview tool, so they can check for themselves if the ad is showing without adding to impressions or if it is showing in a country you Read more about Share A Link To The Adwords Ad Preview Tool[…]

How To Automate An Adwords Budget Change

If you need to make multiple budget changes and don’t want to keep doing them manually, you can create a rule which updates them automatically over time. I have often required this feature, so the below is a step by step guide for the video above. Video Transcript: First select the campaign you want to Read more about How To Automate An Adwords Budget Change[…]

How To Create An Adwords Call Only Campaign

Adwords Call only campaigns are great for businesses who only want the phone to ring and don’t tend to spend so much time with emails. Also you are able to specify a particular amount that you wish to pay per call. Below is a step by step guide to the video above on how to create Read more about How To Create An Adwords Call Only Campaign[…]

How To Create An Adwords Dynamic Search Ads Campaign

I have been using DSA Campaigns more recently and it can be overlooked if you haven’t already had experience using them. If you need help setting one up, below is a step by step guide for the video above. Video Transcript Click on the new campaign button and select “search network only”. Select “Dynamic Search Read more about How To Create An Adwords Dynamic Search Ads Campaign[…]

What’s Wrong With Adwords?

This video is called What’s Wrong With Adwords? and brought to you by ethicalmarketingservice.co.uk. If you’re interested in Adwords management, please feel free to contact us. I would like to add a caveat to the title, or a disclaimer: I have massive respect for Google and what they have created and this video has only been created Read more about What’s Wrong With Adwords?[…]

Adwords Audiences At Campaign Level Are Live

Until recently Adwords only had the ability to add audiences to adgroups, they have just made an update which allows you to add audiences at campaign level. Below is a step by step guide to the video above. Video Instructions: First, select the campaign you want to add an audience to. Then click on “Audiences”. Read more about Adwords Audiences At Campaign Level Are Live[…]

Are You Worried About Adwords Click Fraud?

  Transcript of video: Worried About AdWords Click Fraud? This video is about AdWords click fraud or invalid activity. Our website is ethicalmarketingservice.co.uk and you can visit us if you are interested in PPC management. I always like to start off with a definition. So, according to Google, invalid click activity includes any clicks or Read more about Are You Worried About Adwords Click Fraud?[…]

The Adwords Report Editor

Recently Adwords has introduced the reports tab, this was announced on stage by Google with the idea being that since companies are constantly exporting and manipulating data outside Adwords, they made a tool which made this a bit easier. These tools consist of: Adwords Table Report   Adwords Pie Chart   Adwords Line Chart   Adwords Read more about The Adwords Report Editor[…]

Dynamic Remarketing Lists Longer Than 30 Days

Dynamic remarketing lists longer than 30 days are not auto generated. As you will likely know if you have setup a dynamic remarketing campaign, 4-5 lists are automatically created. What is not immediately obvious is, 30 days after someone has left your site, you will no longer be showing remarketing ads to them unless you decide to Read more about Dynamic Remarketing Lists Longer Than 30 Days[…]

Optimise Google Adwords By Day of Week & Hour of Day

A quick Adwords optimsation tip is to go straight to the dimensions tab while either selecting the campaign you want to optimise or under all campaigns, in the example above I am looking at all campaigns data. You select “time” and then “hour of day” or “day of week” depending on what data you wish Read more about Optimise Google Adwords By Day of Week & Hour of Day[…]

How To Make Your Adwords Campaign Mobile Dominant

Call only is not the only way you can have a mobile campaign, as per the above video, if you add a bid adjustment for mobiles of 300% and have mobile text ads and extensions, it is going to be heavily dominated by mobile devices. Also if you have a corresponding desktop campaign (a duplicate) Read more about How To Make Your Adwords Campaign Mobile Dominant[…]

Google Adwords Frequency Capping

Since the introduction of remarketing, frequency capping is a very important feature to implement, I was a customer of an email marketing service last year and they remarketed to me for months but with no limit, I was aggravated by the company and it probably did more harm than good. As the video above shows, Read more about Google Adwords Frequency Capping[…]

How To Use The Adwords Campaign Bid Simulator

The Adwords Campaign Bid Simulator is a useful tool that predicts based on the previous activity in your account, if you were to multiply your bids by a percentage or set them at a certain amount, how many impressions you would receive. It also predicts what budget would be required if this action was completed. Read more about How To Use The Adwords Campaign Bid Simulator[…]

Google Adwords: How To Exclude an IP Address

Adwords has a feature where you can exclude an IP address and your ad will not show to anyone using that IP. A very cool feature but is highly dependent on you being able to actually find which IP is correct to exclude. You would do this to ensure a competitor is not clicking on Read more about Google Adwords: How To Exclude an IP Address[…]

How To Change Adwords Final URLs in Bulk

There is not much explanation needed for this one, its a bulk final url change for your adwords ads. If you have a new page you would prefer to send traffic to, or deem a different page more relevant on reflection, simply follow the steps in the above video and you can direct traffic to Read more about How To Change Adwords Final URLs in Bulk[…]

Adwords Countdown Scripts

Adwords Countdown Scripts are a cool feature you can implement into your account when you have a date of a particular promotion or deadline. In the example above, it is around black Friday time so we implemented a countdown script 7 days before black Friday and the ad copy counts down – it will change each day without Read more about Adwords Countdown Scripts[…]

Adwords Dynamic Keyword Insertion

Dynamic Keyword Insertion (or DKI) is a fancy way of saying whatever the person types when they search, it will be repeated back to them if your ad shows up. There are character limits on text ads though, so you have to set a default so that if the person types in something particularly detailed Read more about Adwords Dynamic Keyword Insertion[…]

How To Link Google Adwords & Analytics Together

Google Analytics is a vital tool for learning what happens when a visitor is on your site, if you don’t have some form of feedback it is impossible to know what part of your campaign is working or wasting your money. With respect to Adwords, if you are driving traffic via a campaign and haven’t Read more about How To Link Google Adwords & Analytics Together[…]

How To Exclude Mobile Apps From Your Adwords Display Campaign

When you are optimising a display campaign for the first few times, if you have mobile devices on, providing you aren’t doing manual placements, you will find most likely your ads are appearing on mobile apps which with the assistance of analytics perform poorly to be polite (100% bounce rate). If you are targeting by Read more about How To Exclude Mobile Apps From Your Adwords Display Campaign[…]

How To Change Adwords Keyword Text in Bulk

This is a tool which is very useful especially when expanding on your campaign, if you had a campaign or adgroup which had your location specified e.g. “London”, you could duplicate this campaign or adgroup and replace it with “east london”, “west london” and many other locations which may be relevant to your campaign. In Read more about How To Change Adwords Keyword Text in Bulk[…]

Google Adwords: How To Setup Automatic Email For Poor Average Position

The above video is a specific auto rule that can be setup when keywords have a bad average position and you would like a notification instead of having to check on a regular basis. I will be covering auto rules in more detail, but this is only one small example. you can cover most things Read more about Google Adwords: How To Setup Automatic Email For Poor Average Position[…]

How To Create An Adwords Campaign Placement Exclusions List

The Campaign Placement Exclusions List is probably a feature I have used the least in my time working on adwords, probably because I do less display than search and the benefit of this particular tool is when you are doing multiple display campaigns. If you have a display campaign running and have spent countless hours excluding Read more about How To Create An Adwords Campaign Placement Exclusions List[…]

Google Ads: How To Create YouTube Remarketing Lists

Once I linked my youtube to Google Ads, I thought it was pretty cool when I discovered I can remarket to anyone who liked, commented or viewed one of my YouTube videos on YouTube. What I didn’t quite put together was that when you have created these remarketing lists, you can then apply them to Read more about Google Ads: How To Create YouTube Remarketing Lists[…]

Target Top of the Google Ads First Page Results

Target top of first page is a bidding strategy if you are focused on the average position of your ads being either position 1 or at the top right hand side of the results. Your keyword bids will change to ensure you meet the above criteria. You can cap the bid at a certain amount Read more about Target Top of the Google Ads First Page Results[…]

Google Ads: How To Create A GSP Campaign

GSP stands for Gmail sponsored promotions and is currently one of the newest features out of Google Ads, you have been able to advertise on gmail for a good long while, but Google Ads have introduced new ads specifically for gmail and the above video shows you how. The first part of it is just Read more about Google Ads: How To Create A GSP Campaign[…]

Google Ads: How To Always Outrank A Competitor

This one is an interesting bidding strategy, you pick all your normal bids, but they can be changed based on how a chosen competitor is bidding. You type in the competitor you want to be above (in the video I have typed in Google) and your bids will automatically change to outrank them. This strategy Read more about Google Ads: How To Always Outrank A Competitor[…]

How To Use Google Ads Negative Keyword Lists

Adding multiple negatives to many campaigns normally requires Google Ads editor and is what I use. If however you need an alternative, negative keyword lists can come in handy. The above video takes you through the process of adding a list of negative keywords to multiple campaigns. As you can label your lists, you could Read more about How To Use Google Ads Negative Keyword Lists[…]

Google Ads: How To See Who Your Competitors Are

There is some real insight in being able to see who your competitors are and how you rank (average position) compared to them. One of the main things I use this feature for are campaigns which measure their success by average position and brand campaigns. If you are only bidding on your brand terms, you Read more about Google Ads: How To See Who Your Competitors Are[…]

Google Ads: How To See What People Type When They Click

If you are new to Google Ads, there is one very important feature for you to discover – The search query report. The above video shows you how to locate what people are actually type in when your ad is being shown. This will undoubtedly lead you to match types and this is explained on Read more about Google Ads: How To See What People Type When They Click[…]

How To Set A Google Ads Keyword Level Final URL

If you have a campaign where there are multiple keywords in the same adgroup, it may be useful to know you can actually have a keyword which has its own url. This will override the ads final url. The way this might look is: 10 keywords in the same adgroup and all traffic being directed Read more about How To Set A Google Ads Keyword Level Final URL[…]

Google Ads: How To Bid More For Popular Locations

If you are analysing your data, or just know your customer well, you will know that  certain areas provide better customers than others. It is logical then to want to pay more in this location than others. The above video shows how to add a location bid adjustment, this means that any bid that you Read more about Google Ads: How To Bid More For Popular Locations[…]

Google Ads: How To Switch Mobiles Off

There is no doubt that Google has made massive progress helping advertisers get a return from users on mobile devices. That being said, a significant percentage of the time, mobiles don’t perform as well as desktops. If this applies to you and your patience is up with advertising on mobile devices, the above video will Read more about Google Ads: How To Switch Mobiles Off[…]

How To Show Your Google Ads 9-5 Mon-Fri

It is common to need your ads shown only in business hours, the above video shows how to do this. What it doesn’t show in the last part is applying bid adjustments to certain days where you receive more/less enquiries. Providing you setup conversion tracking correctly, you will be able to see this data in Read more about How To Show Your Google Ads 9-5 Mon-Fri[…]

How To Use The Google Ads Display Ad Builder To Create Banners

The display ad  builder is a very useful tool for anyone who needs banners completed quickly, as you can see from the above video, the time required is far superior than starting a new banner in some graphics software. I also prefer it as after many tests against banners created by designers, they tend to Read more about How To Use The Google Ads Display Ad Builder To Create Banners[…]

Make Your Google Ads Search Campaign an RLSA

An RLSA is a remarketing campaign but on search not display. The above video shows how you can apply a remarketing list to an adgroup, you can either have the campaign search and RLSA or just RLSA by selecting “target and bid” or bid only. The idea behind the RLSA is, as the visitor has Read more about Make Your Google Ads Search Campaign an RLSA[…]

How To “Undo” In The Google Ads Change History

The undo tool is commonly used on computers and can be helpful when making accidental changes in Google Ads. In the above example I have reversed some keyword bids, but you can reverse many things changed in Google Ads. There are some limitations though, the update you have made does not come up in the Read more about How To “Undo” In The Google Ads Change History[…]

Increase Google Ads Keyword Bids By A Percentage

So you have updated all your bids based on the performance of your keywords, great work! But now you want to increase or decrease volume a bit. Problematic if this function is not available. Increase or decreasing keyword bids by a percentage is very important if you have spent a load of time going through Read more about Increase Google Ads Keyword Bids By A Percentage[…]

How To Rotate Your Ads Evenly on Google Ads

The cool thing about Google Ads versus other advertising platforms is the control you get in the settings section. For an effective split test you need a decent sample size before you optimise. Unfortunately if you miss this setting and have “optimise for clicks” then adwords may begin showing one ad over another before it Read more about How To Rotate Your Ads Evenly on Google Ads[…]

How To Create A Google Ads Remarketing List

In order to show remarketing ads, you will first have to create remarketing lists. The above is a walkthrough of how to setup your first remarketing list. In order for the above remarketing list to start collecting user data, you will need the remarketing tag on your site (every page is the recommended practice). I Read more about How To Create A Google Ads Remarketing List[…]

How To Create A Shared Google Ads Budget

The Above Video shows how to create A shared Google Ads budget to ensure all of your Google Ads campaigns are working off one budget rather than many. In my time working on multiple accounts from an array of different businesses, I have seen many different approaches to ensuring spend levels do not exceed an Read more about How To Create A Shared Google Ads Budget[…]

Charity PPC

In kudos to the massive corporation of Google, they offer a lot of free advertising for Charities to get much needed funds; up to $10,000 a month. There are limits understandably; max cpc of $2 for each keyword and on search network only. But if the time is invested, that’s a fantastic opportunity for worthwhile causes. This opportunity came up through my network when I had Read more about Charity PPC[…]

PPC Jargon Buster

 PPC and Google Ads Jargon Buster Welcome to the PPC Jargon Buster. There are so many acronyms in digital marketing that there’s even one in the article title.  This is intended to help you understand Google Ads, at Ethical Marketing Service we always try to explain things in a simple way and are always willing Read more about PPC Jargon Buster[…]

The Ultimate Beginners Guide to Google Ads – Chapter 1

  The Google Ads interface consists of tabs across the top, the first one being search, reports, tools & settings. In the top right-hand corner you’ll have a help icon, and the notifications link (the bell).   If you click on Overview a dashboard all of the various stats within your account will be shown. Read more about The Ultimate Beginners Guide to Google Ads – Chapter 1[…]

Learning Google Ads – An Introduction

The comfort zone is a beautiful place, but nothing ever grows there When learning Google Ads or in fact anything, people always go through the same pattern. At first, confidence is sky high but knowledge levels are low. In the beginning, the education is fun and the information absorbed interesting. But it doesn’t take long Read more about Learning Google Ads – An Introduction[…]

How To Find A Google Ads Certified Partner

Looking for the right Google Ads Certified Partner for your business? Google has it sorted. You can look at all the google partners profiles at the below link: https://www.google.com/partners In the top right hand corner click the “Find a Partner” button. You will see the above page and can choose help with a website or Read more about How To Find A Google Ads Certified Partner[…]

5 Benefits of Hiring A Google Ads Professional

This article is for anyone looking for more information on why they should hire a Google Ads professional to manage their Google Ads account vs learn, or do it themselves. 1) Google Ads Exams The Certification Process for being a certified Google Ads Professional involves an initial exam called The Google Ads Fundamentals Exam, which Read more about 5 Benefits of Hiring A Google Ads Professional[…]

Why Every Business Should Redeem A Google Ads Voucher

Turn your £25 into £100 – Sounds pretty good on its own right? Well that’s pretty much how it works. It sounds a lot like something you might hear with extreme terms & conditions applied, but believe it or not its a pretty great offer. The main condition is, it has to be a new Read more about Why Every Business Should Redeem A Google Ads Voucher[…]

10 reasons your business should use a google ads management service

10 Reasons Your Business Should Use A Google Ads Management Service

This is for anyone who is considering if they should use a Google Ads management service for their business. The below include 10 solid reasons why this innovative media should be a part of your marketing plan. 1) Multiple ways to measure response Conversion Tracking allows you to see how many enquiries are driven by Read more about 10 Reasons Your Business Should Use A Google Ads Management Service[…]