Digital Marketing News & Advice

Digital Marketing News – 1/12/2020

What we learned this week: ▪️ Billy –Due to it being harder because of COVID to perform keyword research for some sectors it would be good to put together a sheet of keywords we have found to be get approved in different accounts to save us spending time researching for hours without the help of Read more about Digital Marketing News – 1/12/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 25/11/2020

▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 27/10/2020

▪️ Jake –Improvements to Smart Shopping campaigns to boost visibility during holiday sales using a new customer acquisition goal in order to help the Smart Shopping campaign optimise for new customers. This is available in the US but not sure about the UK. Visit this link for more info. ▪️ Em –For Black Friday sales Read more about Digital Marketing News – 27/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 21/10/2020

▪️ Chloe – Update to housing, employment + credit ads – meaning you can’t target specific demographics or zip codes (only applicable to North American accounts) To remove restriction go to Editor > Keywords & targeting > remove all age/gender/household income. Learn more ▪️ Charlotte – Google data studio for search console report Example | Read more about Digital Marketing News – 21/10/2020[…]