Digital Marketing News & Advice

Digital Marketing News – 25/11/2020

▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]

Thomas Green Business Questions

Thomas Green Responds To Business Questions

Thomas Green here with Ethical Marketing Service. Today, I would like to go through some questions that have been requested. The first one is from Marc Bloemers. Marc has asked: Is it possible that businesses, both large and small, exist primarily to make a profit for their owner or the board which controls it and Read more about Thomas Green Responds To Business Questions[…]

Digital Marketing News & Advice

Digital Marketing News – 07/10/2020

▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 30/09/2020

Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 23/09/2020

Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]

Picture of Facebook Ads business help

Thomas Green answers Facebook Ads Questions

The first question is, what are some tips for making effective Facebook Ads? Now there are two main parts, I would say, if you’re going to just generalise and that is the traffic itself, so the PPC marketing activity. The sending of the traffic, if you like, and then what that traffic does when it Read more about Thomas Green answers Facebook Ads Questions[…]

Digital Marketing News & Advice

Digital Marketing News – 10/09/2020

In today’s Digital Marketing News, here is what we learned this week: ▪️ Em & Nick – Trained in how to take calls, how to approach clients, protocols on packages/direct debits, etc. ▪️ Charlotte – There is a new Google Ads feature that allows you to implement and test ad variations across the account- this Read more about Digital Marketing News – 10/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 26/08/2020

Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]

The Thomas Green Business Podcast

Thomas Green here with Ethical Marketing Service. I am continuing my business questions, so I’m going to get started.  What are the top mistakes that small businesses make? Often scaling is difficult, hiring too late or too soon, and a lot of it is to do with cash flow, not knowing what’s coming in and Read more about The Thomas Green Business Podcast[…]

Thomas Green Answers Business Questions Continued

Thomas Green here with Ethical Marketing Service. I’m continuing with my business questions from Quora. I’m looking at some of the most popular business questions and basically going through them and giving you what my thoughts are. Recently – or just today in fact – my Mac computer battery died. Everything on my computer, most Read more about Thomas Green Answers Business Questions Continued[…]

Thomas Green Answers The Most Common Business Questions

Thomas Green here with Ethical Marketing Service. Today, I am answering the internet, so I’m going to jump right into it. These are a list of Quora questions. I typed in “business” and got some of the most frequently asked questions about business. What are some ways to start a business? There are lots of Read more about Thomas Green Answers The Most Common Business Questions[…]

Accountability By Thomas Green

Accountability is a word which has great meaning in its ability to convince people that excluding third world examples and extremely unlucky genetics. They are moulders of themselves by the quality of thinking that they allow. Applying Accountability can make such a difference, it has the ability to influence every part of your life. Your Read more about Accountability By Thomas Green[…]

The Most Common Mistake Businesses Make With Pay Per Click

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the most common mistake businesses make with pay per click. Imagine for a moment, you finish work for the day and after your journey home (excluding COVID for a moment). You put your key in your door and as Read more about The Most Common Mistake Businesses Make With Pay Per Click[…]

What To Do When You Are Not Feeling Engaged With Your Work

Thomas Green with Ethical Marketing Service here, today I would like to talk to you about what to do when you are not feeling engaged with your work. This can happen to anyone, because the cause is typically a lack of variety in your work or life. If you are doing the same thing over Read more about What To Do When You Are Not Feeling Engaged With Your Work[…]

Extraordinary Opportunity By Thomas Green

Business is tough and competition is fierce. But in all of human history, there has never been more opportunity available than there is right now. Given the possibilities that are available to businesses in the age of the internet. Only an extreme minority seem to be maximising it. What is the situation of the majority Read more about Extraordinary Opportunity By Thomas Green[…]