Don’t worry if your kids don’t know what they want to be when they grow up, it probably hasn’t been invented yet. So I have no idea which you know that the technology is going so fast, I have no idea. I know that people ask me when you’re going to retire and I’m thinking Read more about #198 – Screw The Commute With Tom Antion[…]
Thomas Green here with Ethical Marketing Service. On the podcast today we have Gordon Glenister. Gordon, welcome. Welcome to you too. Lovely to see you, Thomas. It’s good to see you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Absolutely. So, I’m an Read more about Influencer Marketing With Gordon Glenister[…]
On the podcast today we have Andy Gwynn. Welcome, Andy. Thank you, Tom. It’s good to be here. It’s a pleasure to have you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? I’d love to of course and it’s great hooking up with Read more about LinkedIn Strategy With Andy Gwynn[…]
Thomas Green here with Ethical Marketing Service. Today, I’m going to talk to you about goal setting. Now, previously when I’ve heard, let’s say, motivational speakers, talking about goal setting, it’s a very encouraging activity to do but there often isn’t an explanation that goes along with why goal setting is a powerful activity. There’s Read more about Thomas Green On Setting Goals[…]
Thomas Green here with Ethical Marketing Service. Today, I am answering the internet on the topic of productivity and the first question is: What’s the best way to increase productivity? I find a lot of these may be subjective so when I’m answering the questions all I’m really saying is that they’ve worked well for Read more about Thomas Green On Productivity[…]
Google Ads Video Transcript Hello, and welcome to talking with the experts. My name is Rose Davidson from Rose Davidson.com and you can find me on LinkedIn, on YouTube and on SoundCloud. And today, my guest is Thomas Green from Ethical Marketing Service. And today we’re going to be talking about marketing as sales multiplied, Read more about Google Ads Interview[…]
Good Afternoon, this is Thomas Green with Ethical Marketing Service. Today I’m going to answer some frequently asked questions regarding Google Ads, and the first question is: How do I know what to spend on Google Ads? This is one that we get regularly and I think it’s a similar question to… What should I Read more about Thomas Green Answers Google Ads Questions[…]
New Google Ads Location Insertion & Why It’s Important Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about New Google Ads Location Insertion & Why It’s Important.. A newly released feature by Google within Responsive Search Ads. It is called Location insertion. Before I share with you why Read more about New Google Ads Location Insertion & Why It’s Important[…]
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the most common mistake businesses make with pay per click. Imagine for a moment, you finish work for the day and after your journey home (excluding COVID for a moment). You put your key in your door and as Read more about The Most Common Mistake Businesses Make With Pay Per Click[…]
Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about qualifying your Google Ads Search Campaigns. By qualifying I am not referring to ad copy or long-tail keywords. But instead who actually gets to see that ad. People tend to be quite aware of adding audiences to display campaigns. Read more about Qualify Your Google Ads Search Campaigns[…]
Direct Response Vs Brand Awareness Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the difference between direct response and brand awareness. If your preference is one over the other, what you should be doing if that’s the case. Direct response is marketing which is asking Read more about Direct Response Vs Brand Awareness[…]
Remarketing Explained Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk about remarketing. Not in the “how to” sense, but more on principles as if I am not mistaken, it’s a word created by the tech crowd. I think it causes some confusion unnecessarily. As the term suggests, you Read more about Remarketing Explained[…]
Six Marketing Fundamentals Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to share with you six marketing fundamentals to include in your copy to give you the best probability of success. I have mentioned some of these before, but think of this as a checklist you can use as you Read more about Six Marketing Fundamentals[…]
Explanations Updated In Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to share an update that Google has made to explanations. If you are unaware, explanations is a fairly new feature added to Google Ads. Which helps you understand large fluctuations in the data in your campaigns. In order Read more about Google Ads Explanations Updated[…]
Differentiation In Marketing Continued Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to continue on the topic of differentiation in marketing, given the importance of the topic. Your USP is one of the main things that will differentiate you in business. One unique thing to every business is the owner. Read more about Differentiation In Marketing Continued[…]
New Keyword Planner Feature – Refine Keywords Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share a new feature with you which has been added to keyword planner in Google Ads. The term is “refine keywords” What you do is go to keyword planner. Click discover new keywords and Read more about New Keyword Planner Feature – Refine Keywords[…]
An easy template for your marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to give you an easy template to apply to your marketing messageif you are in a rush and you just need to get it done. There are some companies who market by testimonial almost exclusively. Whilst Read more about An easy template for your marketing[…]
A Business Principle You Can Learn From The Apprentice Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to talk to you about a business lesson you can pick up from The Apprentice. In many of the tasks, the candidates split their team in two. One team selling the high ticket Read more about A Business Principle You Can Learn From The Apprentice[…]
Planting An Image In Your Prospects Mind Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about planting a clear image in your prospects mind. Your prospect doesn’t know anywhere near as much about your product or service as you do, but there are some things that Read more about Planting An Image In Your Prospects Mind[…]
The Role Emotions Play In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service, today I would like to talk to you about the role emotions play in your marketing. First of all I would like to exclude the practice of doing or saying anything in order to get a response or sale. But Read more about The Role Emotions Play In Marketing[…]
Bait In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service, before I get started on todays content, Bait in marketing. I have an update on the book, it has arrived… Quite happy with it, so I can give you a release date, it is the 1st of July. If you haven’t already, go Read more about Bait In Marketing[…]
Optimisation Applied To Your Business Video Transcription Thomas Green here from Ethical Marketing Service. Today I would like to talk to you about optimising, not in the Google and Facebook context, but optimising parts of your business. I learned this principle from Jay Abraham. I interpreted it as, if you make improvements to parts of Read more about Optimisation Applied To Your Business[…]
A Profound Business Question Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to ask you a Business question. Which I found to be highly profound when I heard it. When you’re in the last few years of your business career, will you be as dependent on bringing in the new Read more about A Profound Business Question[…]
Your Businesses Core Fundamentals Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about what I refer to as core fundamentals. These are internal to your business, so not something like a mission statement that you would share. It’s 5-10 things that you are going to focus Read more about Your Businesses Core Fundamentals[…]
Quality Score Explained Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to take you through the Google Ads Quality Score. How it is calculated and how you can improve it. Quality score according to Google is a general guide for whether your ads and landing pages are useful to the Read more about Quality Score Explained[…]
Exploring Ad Rank In Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I am going to talk you through Ad rank in Google Ads. What it means, how you influence it and what it’s made up of. Ad rank is what is used to determine if and where your ads are Read more about Exploring Ad Rank In Google Ads[…]
Congruency In Your Digital Marketing Video Transcription: Thomas Green here from Ethical Marketing Service. Today I would like to talk to you about the importance of being congruent from the messaging in your ad to the copy on your landing pages. Whenever you create an ad on any platform, you should have a call to Read more about Congruency In Your Digital Marketing[…]
The Product Demonstration Principle Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk with you about the product demonstration principle. The product demo is often used in infomercials where they have a product for sale and in order to prove that it does what it’s supposed to do, they Read more about The Product Demonstration Principle[…]
Google Ads Feature You Should Test Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about a fairly new feature. Which if you haven’t tested yet, I would recommend implementing. In the previous google marketing live, google talked about discovery ads. But it’s a feature which has Read more about A Google Ads Feature You Should Test[…]
Hidden Opportunities Within Your Business Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about some potential hidden opportunities within your business. Often it’s the case that when business owners are looking to increase revenue. They mainly look at increasing the number of new customers and that Read more about Hidden Opportunities Within Your Business[…]
Have You Sold Yourself On Your Own Business? Video Transcription Thomas Green here from Ethical Marketing Service, today I would like to go through a useful exercise with you which helps in not only raising the standards of your business, but also how you promote yourself. The premise is, you can’t sell or market yourself Read more about Have You Sold Yourself On Your Own Business?[…]
The Problem With Product And Price Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the problem with saying this is my product and this is the price in your marketing. The issue is that anyone can do that and there is no differentiation. If Read more about The Problem With Product And Price Marketing[…]
A Promotion Which Creates Testimonials Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share something that can be very powerful for the right business. This is a promotion which can potentially generate a large amount of testimonials for you. This promotion is a competition you can run for the Read more about A Promotion Which Creates Testimonials[…]
Google Ads Metrics Explained: Visit us for more information at – https://www.ethicalmarketingservice.co.uk/
Addressing Inner Dialogue Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk you through a principle which I call “addressing inner dialogue”. If they are on your website or having a conversation with you, every prospect has continual inner dialogue. You should be in on that conversation addressing the Read more about Addressing Inner Dialogue[…]
How You Should Treat Your Clients – The Family Friend Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an analogy. Which I find helps when deciding how you should treat your clients. Imagine for a second a close family member refers your business to their long Read more about How You Should Treat Your Clients – The Family Friend[…]
The Principle Of Volume In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you the principle of volume in marketing. It’s been said many times before that marketing is multiplied salesmanship. So a vast amount of sales principles apply to the marketing world. This is relevant Read more about The Principle Of Volume In Marketing[…]
Beginners Marketing Error To Avoid Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you something which has an extremely negative impact on response. Something for you to avoid. Beginners Marketing Error To Avoid. The best way to illustrate this is actually if you have seen any of The Read more about Beginners Marketing Error To Avoid[…]
Ethical Marketing Video Transcription: Thomas Green here, today I wanted to talk to you about Ethical Marketing. Some of the reasons why our digital marketing company is called Ethical Marketing Service. I personally started digital marketing in 2010. I quickly learnt that marketing agencies in general had a bad reputation for promising results. In order Read more about Ethical Marketing[…]
Ad Copy Principle Video Transcription: Thomas Green here from Ethical Marketing Service. Today I would like to share with you a continuation of my last video. Which was on attention, interest, desire, action or AIDA. But this is an emphasis on the first part which is attention. Ad Copy Principle. The context of the first Read more about Ad Copy Principle[…]
What is optimisation? Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to talk to you about optimisation within google ads (but some of these principles will apply to other medias also). There is some confusion about what optimisation is, so this is an attempt to simplify it. Optimisation is basically another Read more about What is optimisation?[…]
Using AIDA in Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about AIDA and a practical way that you can apply that to your digital marketing. Most people are aware of what AIDA stands for, if you are not, it is attention, interest, desire, Read more about Using AIDA in Google Ads[…]
How To Make Your Advertising News Worthy Video Transcription: Thomas Green here from Ethical Marketing Service. Today I wanted to talk to you about making your advertising news worthy. But it’s important to make a distinction before we get started. I am not saying that your ads need to be read out by a reporter Read more about How To Make Your Advertising News Worthy[…]
Rough Draft Finished – The No Nonsense Google Ads Book Video Transcription: Thomas Green here from Ethical Marketing Service. I hope you are doing well. This is just a quick video to say that the rough draft of my Google Ads book is finished. It is on its way to me in the post as Read more about Rough Draft Finished – The No Nonsense Google Ads Book[…]
Big Google Shopping Announcement Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an announcement made by google regarding Google Shopping. In an attempt to assist struggling retail companies. Google is opening up Google Shopping to merchants who are not using Google Ads. And in the US Read more about Big Google Shopping Announcement[…]
A Marketing During COVID-19 Example Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you an interesting marketing story which you may be able to apply to your business during COVID-19. Due to the lockdown I have been ordering many more take aways than I should. I am not Read more about A Marketing During COVID-19 Example[…]
Since the introduction of remarketing frequency capping is a very important feature to implement. I was a customer of an email marketing service last year and they remarketed to me for months but with no limit. I was aggravated by the company and it probably did more harm than good. As the video above shows, Read more about Frequency Capping – Google Ads[…]
Before I go on, have a watch of Google’s video below, for what they have to say… Even if you are not tech savvy, you will probably know all about Google’s prominent search engine. On a slow day Google receives over 1 billion searches, that is one billion requests for information every day on the web. With any Read more about Google Ads 101[…]