Digital Marketing News & Advice

Digital Marketing News – 1/12/2020

What we learned this week: ▪️ Billy –Due to it being harder because of COVID to perform keyword research for some sectors it would be good to put together a sheet of keywords we have found to be get approved in different accounts to save us spending time researching for hours without the help of Read more about Digital Marketing News – 1/12/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 25/11/2020

▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 17/11/2020

What we learned this week/client retention ideas: ▪️ Charlotte – When setting up analytics you can create a property that uses the old anayltics or both analytics 4 and universal analytics. This is useful when you don’t want to solely use Analytics 4. When you go to create a property just click the dropdown which Read more about Digital Marketing News – 17/11/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 27/10/2020

▪️ Jake –Improvements to Smart Shopping campaigns to boost visibility during holiday sales using a new customer acquisition goal in order to help the Smart Shopping campaign optimise for new customers. This is available in the US but not sure about the UK. Visit this link for more info. ▪️ Em –For Black Friday sales Read more about Digital Marketing News – 27/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 07/10/2020

▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 30/09/2020

Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 23/09/2020

Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 02/09/2020

Digital Marketing News – ▪️ Em – Video google ads, wordpress & SEO. Learnt that using grammarly (free version downloadable on laptop) can help point out problems with content writing. Can then be used as an add on in emails, content writing, websites etc. ▪️ Charlotte – If the client’s search console is linked to Read more about Digital Marketing News – 02/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 26/08/2020

Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]

Thomas Green Answers Google Ads Questions

Good Afternoon, this is Thomas Green with Ethical Marketing Service. Today I’m going to answer some frequently asked questions regarding Google Ads, and the first question is: How do I know what to spend on Google Ads? This is one that we get regularly and I think it’s a similar question to… What should I Read more about Thomas Green Answers Google Ads Questions[…]

New Google Ads Location Insertion & Why It’s Important

New Google Ads Location Insertion & Why It’s Important Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about New Google Ads Location Insertion & Why It’s Important.. A newly released feature by Google within Responsive Search Ads. It is called Location insertion. Before I share with you why Read more about New Google Ads Location Insertion & Why It’s Important[…]

The Most Common Mistake Businesses Make With Pay Per Click

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the most common mistake businesses make with pay per click. Imagine for a moment, you finish work for the day and after your journey home (excluding COVID for a moment). You put your key in your door and as Read more about The Most Common Mistake Businesses Make With Pay Per Click[…]

direct-response-vs-brand-awareness

Direct Response Vs Brand Awareness

Direct Response Vs Brand Awareness Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the difference between direct response and brand awareness. If your preference is one over the other, what you should be doing if that’s the case. Direct response is marketing which is asking Read more about Direct Response Vs Brand Awareness[…]

explanations updated in google ads

Google Ads Explanations Updated

Explanations Updated In Google Ads Video Transcription: Thomas Green here with Ethical Marketing Service, today I wanted to share an update that Google has made to explanations. If you are unaware, explanations is a fairly new feature added to Google Ads. Which helps you understand large fluctuations in the data in your campaigns.  In order Read more about Google Ads Explanations Updated[…]

Differentiation In Marketing Continued

Differentiation In Marketing Continued Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to continue on the topic of differentiation in marketing, given the importance of the topic. Your USP is one of the main things that will differentiate you in business. One unique thing to every business is the owner. Read more about Differentiation In Marketing Continued[…]

Refine Keywords

New Keyword Planner Feature – Refine Keywords

New Keyword Planner Feature – Refine Keywords Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share a new feature with you which has been added to keyword planner in Google Ads. The term is “refine keywords” What you do is go to keyword planner. Click discover new keywords and Read more about New Keyword Planner Feature – Refine Keywords[…]

An Easy Template for your marketing

An easy template for your marketing

An easy template for your marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to give you an easy template to apply to your marketing messageif you are in a rush and you just need to get it done. There are some companies who market by testimonial almost exclusively. Whilst Read more about An easy template for your marketing[…]

A business principle you can learn from the apprentice

A Business Principle You Can Learn From The Apprentice

A Business Principle You Can Learn From The Apprentice Video Transcription: Thomas Green here from Ethical Marketing Service, today I would like to talk to you about a business lesson you can pick up from The Apprentice. In many of the tasks, the candidates split their team in two. One team selling the high ticket Read more about A Business Principle You Can Learn From The Apprentice[…]

Optimisation Applied To Your Business

Optimisation Applied To Your Business Video Transcription Thomas Green here from Ethical Marketing Service. Today I would like to talk to you about optimising, not in the Google and Facebook context, but optimising parts of your business. I learned this principle from Jay Abraham. I interpreted it as, if you make improvements to parts of Read more about Optimisation Applied To Your Business[…]

The Product Demonstration Principle

The Product Demonstration Principle

The Product Demonstration Principle Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk with you about the product demonstration principle. The product demo is often used in infomercials where they have a product for sale and in order to prove that it does what it’s supposed to do, they Read more about The Product Demonstration Principle[…]

A-Google-Ads-Feature-You-Should-Test

A Google Ads Feature You Should Test

Google Ads Feature You Should Test Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about a fairly new feature. Which if you haven’t tested yet, I would recommend implementing. In the previous google marketing live, google talked about discovery ads. But it’s a feature which has Read more about A Google Ads Feature You Should Test[…]

Hidden Opportunities Within Your Business

Hidden Opportunities Within Your Business Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about some potential hidden opportunities within your business. Often it’s the case that when business owners are looking to increase revenue. They mainly look at increasing the number of new customers and that Read more about Hidden Opportunities Within Your Business[…]

Have You Sold Yourself On Your Own Business

Have You Sold Yourself On Your Own Business?

Have You Sold Yourself On Your Own Business? Video Transcription Thomas Green here from Ethical Marketing Service, today I would like to go through a useful exercise with you which helps in not only raising the standards of your business, but also how you promote yourself. The premise is, you can’t sell or market yourself Read more about Have You Sold Yourself On Your Own Business?[…]

A promotion which creates testimonials

A Promotion Which Creates Testimonials

A Promotion Which Creates Testimonials Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share something that can be very powerful for the right business. This is a promotion which can potentially generate a large amount of testimonials for you. This promotion is a competition you can run for the Read more about A Promotion Which Creates Testimonials[…]

Addressing Inner Dialogue

Addressing Inner Dialogue Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to talk you through a principle which I call “addressing inner dialogue”. If they are on your website or having a conversation with you, every prospect has continual inner dialogue. You should be in on that conversation addressing the Read more about Addressing Inner Dialogue[…]

How You Should Treat Your Clients – The Family Friend

How You Should Treat Your Clients – The Family Friend Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an analogy. Which I find helps when deciding how you should treat your clients. Imagine for a second a close family member refers your business to their long Read more about How You Should Treat Your Clients – The Family Friend[…]

The Principle Of Volume In Marketing

The Principle Of Volume In Marketing Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you the principle of volume in marketing. It’s been said many times before that marketing is multiplied salesmanship. So a vast amount of sales principles apply to the marketing world. This is relevant Read more about The Principle Of Volume In Marketing[…]

Beginners Marketing Error To Avoid

Beginners Marketing Error To Avoid Video Transcription: Thomas Green here with Ethical Marketing Service. Today I wanted to share with you something which has an extremely negative impact on response. Something for you to avoid. Beginners Marketing Error To Avoid. The best way to illustrate this is actually if you have seen any of The Read more about Beginners Marketing Error To Avoid[…]

Big Google Shopping Announcement

Big Google Shopping Announcement Video Transcription: Thomas Green here with Ethical Marketing Service. Today I would like to share with you an announcement made by google regarding Google Shopping. In an attempt to assist struggling retail companies. Google is opening up Google Shopping to merchants who are not using Google Ads. And in the US Read more about Big Google Shopping Announcement[…]

Frequency capping

Frequency Capping – Google Ads

Since the introduction of remarketing frequency capping is a very important feature to implement. I was a customer of an email marketing service last year and they remarketed to me for months but with no limit. I was aggravated by the company and it probably did more harm than good. As the video above shows, Read more about Frequency Capping – Google Ads[…]