Digital Marketing News & Advice

Digital Marketing News – 25/11/2020

▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 07/10/2020

▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 30/09/2020

Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 23/09/2020

Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]

Picture of Facebook Ads business help

Thomas Green answers Facebook Ads Questions

The first question is, what are some tips for making effective Facebook Ads? Now there are two main parts, I would say, if you’re going to just generalise and that is the traffic itself, so the PPC marketing activity. The sending of the traffic, if you like, and then what that traffic does when it Read more about Thomas Green answers Facebook Ads Questions[…]

The Most Common Mistake Businesses Make With Pay Per Click

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the most common mistake businesses make with pay per click. Imagine for a moment, you finish work for the day and after your journey home (excluding COVID for a moment). You put your key in your door and as Read more about The Most Common Mistake Businesses Make With Pay Per Click[…]

Linkedin

Linkedin Advertising Is Expensive

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Linkedin Advertising. I have thought and heard many times advertising on Linkedin is too expensive. I would like to share a way around that which we are running at the moment. When creating campaigns on Linkedin, you currently have Read more about Linkedin Advertising Is Expensive[…]

The Exchange Of Value Principle On Social Media

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about Social Media. And the value that most of the users are giving to their followers. Most businesses have a goal of “more” followers whether they are actively pursuing it or not. The reason they want followers is because a Read more about The Exchange Of Value Principle On Social Media[…]

social media self interest

Social Self Interest

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about a quick principle I call social self interest. What I mean by this is, Social Media companies all have competitors too. If for a minute I make you head of a big social media company. You get to decide Read more about Social Self Interest[…]