The Ultimate Beginners Guide to Google Adwords – Chapter 5

Chapter 5 is about the settings tab. Upon campaign creation, people tend to glance over this tab due to time limitation. Unfortunately for those people, it is a very important part of the process. The first option we come to is the “campaign type”:     Probably the most frequent option is search network only – possibly Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 5[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 4

Chapter 4 of this Guide to Google Adwords is about the keywords tab. This is a very important chapter as you will be spending a fair amount of time here when optimising your campaign. The keywords on this page are displayed in different ways depending on the match type of the keyword. The various match types are: Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 4[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 3

Chapter 3 of the Beginners Guide to Google Adwords is about the Adgroup level, there are a lot of similarities on this screen to the previous Chapter at campaign level, I encourage you to go back and re-read about the various buttons in the Adwords interface, as these will be just as applicable at Adgroup Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 3[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 2

Chapter 2 of this Google Adwords Guide is about the campaigns tab, we will also cover off some of the ways to display information on this tab. One helpful feature is just below the campaigns button, it is a drop-down feature which allows you to select one of three options. The first is “all campaigns”, Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 2[…]

The Ultimate Beginners Guide to Google Adwords – Chapter 1

The Adwords interface consists of four tabs across the top, the first one being home, campaigns, opportunities, and tools. In the top right-hand corner you’ll have your Customer ID, the gear icon which will need you to settings in your Google Adwords account and the notifications link (the bell). If you click on “home” this will Read more about The Ultimate Beginners Guide to Google Adwords – Chapter 1[…]