Digital Marketing News & Advice

Digital Marketing News – 07/10/2020

▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]

The Ultimate Beginners Guide to Google Ads – Chapter 5

Chapter 5 is about the settings tab. Upon campaign creation, people tend to glance over this tab due to time limitation. Unfortunately for those people, it is a very important part of the process. The first option we come to is the “campaign type”: Probably the most frequent option is search network only – possibly because for Read more about The Ultimate Beginners Guide to Google Ads – Chapter 5[…]

The Ultimate Beginners Guide to Google Ads – Chapter 4

Chapter 4 of this Guide to Google Ads is about the keywords tab. This is a very important chapter as you will be spending a fair amount of time here when optimising your campaign. The keywords on this page are displayed in different ways depending on the match type of the keyword. The various match Read more about The Ultimate Beginners Guide to Google Ads – Chapter 4[…]

The Ultimate Beginners Guide to Google Ads – Chapter 3

Chapter 3 of the Beginners Guide to Google Ads is about the Adgroup level, there are a lot of similarities on this screen to the previous Chapter at campaign level, I encourage you to go back and re-read about the various buttons in the Google Ads interface, as these will be just as applicable at Read more about The Ultimate Beginners Guide to Google Ads – Chapter 3[…]

The Ultimate Beginners Guide to Google Ads – Chapter 2

  Chapter 2 of this Google Ads Guide is about the campaigns tab, we will also cover off some of the ways to display information on this tab. One helpful feature is just below the campaigns button, it is a drop-down feature which allows you to select one of three options. The first is “all Read more about The Ultimate Beginners Guide to Google Ads – Chapter 2[…]

The Ultimate Beginners Guide to Google Ads – Chapter 1

  The Google Ads interface consists of tabs across the top, the first one being search, reports, tools & settings. In the top right-hand corner you’ll have a help icon, and the notifications link (the bell).   If you click on Overview a dashboard all of the various stats within your account will be shown. Read more about The Ultimate Beginners Guide to Google Ads – Chapter 1[…]