Thomas Green here with Ethical Marketing Service. On the podcast today, we have Fred Moore. Fred, welcome.
Thank you. Thank you, Thomas. Good to see you, good to see you.
It’s great to see you. Would you like to take a moment and tell the audience a little bit about yourself and what you do?
No.
Okay, no-one’s ever said that before.
I know it’s a first, yeah.
Throw a little monkey wrench in there and it works already. My background is started as an entertainer, mostly comedy magic. In the last 10 years I’ve sort of drifted and pivoted in the last year, for sure, to public speaking, motivated, trained people had to be more productive with their time, how to get better use out of their time, how to make the most of their day in a week. So, and I do all that with the still with my humour in comedy as much as I can.
Well, this is actually one of the things I wanted to talk to you about because I have looked over the website and I really like the videos and when you’re on stage, but the immediate thing which came to mind was, it’s like a mix of niches.
So you’ve got self-development in there, but you’ve also got comedy and you’ve also got an element of sort of entertainment. How did that come about? Well, Entertainment. I’ve been doing this since I was 16 years old when I first got into magic and then my personality is just geared towards having fun and being silly. I grew up watching Benny Hill, so you can probably you know that’s an influence for me right there. The old Benny Hill of things. And so once I started getting into the speaking side of it I figured that I kind of have an advantage over a lot of speakers because a lot of speakers go up there and its content blah blah blah talking head behind you know a lecturing or podium and they don’t move and it’s like that’s boring. So if I get up there and I entertain and then still give them some good solid information and content, then I’m going to be ahead of the game. When I first got into the speaking side of it, there’s a group here in the US called the National Speakers Association. And one of the common things they say sort of a cliche is like if you’re going to be a professional speaker do you have to be funny? And they’re like only if you want to make money at. So it’s on the line is yeah because you know these audiences, they’re paying good money to see a speaker or bring a speaker in, they need to be entertained, they need to be engaged in the content and so doing what I do with the magic and tying the message into it especially makes them sit up and take notice. Like all right, this isn’t just going to be a CEO up there talking about the, you know, the latest stats and facts and figures something different is going on. So, so you enjoy it. Oh, love it. Love it. Love it. Love it. It’s one of those things that the number one fear in the world is to be up on a stage speaking to people in front of people. And that’s my number one fear is not to be on a stage speaking to a bunch of people because that’s, that’s really where I come alive.
You take any performer and they’re like, yes, you know, tough times for you. Then at the moment, how things have changed slightly, just a little tiny bit since the sarcasm, Thomas. Do you sense it? Yeah, I got it in the end. Okay, good where now it’s video and I don’t really say I have an advantage, but I’ve been doing this kind of thing talking to a camera and making it engaging without there being the audience. I’ve been doing that for a couple of years with my video videos, blogs and things like that. So jumping into Zoom in virtual meetings and things like that wasn’t as a big of a leap, is it for some people. Now I did have to dial in the biggest challenge for me was all the technical stuff, you know, decent enough camera microphone. Because when I would do a video blog, I recorded if I made a mistake, I could record it again.
But when we’re doing live doing Facebook lives or a live virtual event, you know, audio issues that’s on mine, that’s, that’s on me. Normally I’m at a conference speaking, somebody else’s handling that. So yeah, so that’s been the biggest challenge is just the whole tech aspect of it. How is the business side of it changed? Because my interpretation of what you do is kind of like, um, corporate events. So big companies going to hire you to entertain and also educate, um, guests or staff members. And then when you go into Zoom, or at least a podcast environment, maybe not so lucrative as being hired by a big corporate company. So how has that changed? Not much really, because if you think about it, the content I’m delivering and the value I’m delivering hasn’t changed. It’s just a method. I’m not, they were live in a person, but it, as long as I’m doing my job, as long as I’m providing the content, the entertainment and with this medium, there’s things I can do that I can’t do when I’m live on stage.
Now, there’s things that I do live on stage that I can’t do in this medium here, pick a card that’s not gonna happen over video. Yeah, but so I’ve adapted, I’ve used things that I used in my videos in my life performances that are now virtual live performances and just using different cameras, different angles, different backgrounds. Makes it seem more like a live presentation that they’re watching in a conference. I think that’s been one of my big advantages is that people that are not doing virtual presentations, it’s basically this, you know, somebody sitting at their desk talking to a camera or they might bring up a power point presentation and that fills the screening and it’s like, oh great Death by PowerPoint. Thank you. Whereas when I’m doing a virtual presentation, I’m standing up, I’ve got multiple cameras. I’ve got effects that come in and that’s all done live. So it just enhances the experience.
It’s, it’s been fun. It’s been a challenge for me. But I love to be creative with things like that. Like what can I do with the green screen or this or that. So it’s been fun for me. But so as far as back to your original question, it hasn’t really changed. As far as like, well, you know, I’m gonna cut my price in half because I don’t have to, I don’t have to fly there and I don’t have to like know the value is still the same just now. They don’t have to pay for my airfare or hotel cheaper for them. Oh yeah, exactly. So I’m not going to be their coffin and everyone you do it. We’re in lockdown again. Oh joy. So what would you advise to the, I don’t know, general business person who’s doing that type of presentation and it’s kind of elbows on desk straight talking PowerPoint type thing. What would you what advice would you give them? Oh well the one thing I’m doing right now is I’m looking right at the camera right now, my monitor, my computer is right down here and that’s typically where people will look because they want to see the screen and they want to see probably themselves or the other people that are watching the presentation.
But then you lose that connection, right? It’s eye contact with no eyeballs on the other end, really because you’re looking at him. But what I have, the setup I have here is I have actually a teleprompter that’s in front of me that I’m using as another monitor. So right now, like when you’re talking on the Zoom, call your face pops up and I’m looking right at you. So I still have that connection. I’m not looking up here, I’m not looking up there. So that’s a big thing for me whenever I see anybody that’s looking at their computer or I always love the up nose shot, you know from the laptop. I’ve seen so many ceiling fans that I just I can identify the make and model. And so that’s a good one up there because the shots are always the ceiling. I have a lot of people have got better about getting a decent background, but for the most part I think it’s just looking at the camera. Even if you don’t have a monitor, you know where the camera is. And if you elevate it, you know, even if it’s a matter of taking your laptop, if you’re using that camera, put it on a stack of boxes so it’s elevated.
So you’re not looking down, you’re not looking up in it, you’re looking straight at it, No 1’s examining your notice. Exactly. Exactly. That’s the main thing. Well, typically because you send over your possible talking points, typically I don’t use these but I particularly like the questions. So if it’s okay with you, I’m going to use a couple of them. So what are your thoughts on time management, Fred? Oh, time management. Let me laugh. I love when people are time management. My big thoughts is there’s no such thing as time management. You cannot take a minute and make it into five minutes. You can’t manage time, you can manage yourself. So it’s not really time management. It’s self-management, right? How you use the time you have now. I use my time pretty wisely. But there are times when it’s like, what did I do today?
Oh man, where did all the time go? And I’ve started sort of tracking what’s going on in my day in my life. So I’ll take a look at my, my mobile phone, there’s a nice little thing you can put on there that shows how much time you spent on your smartphone and where you’ve spent that time and so I can look at and go how I spent 2.5 hours on my smartphone today and half of that time was on Facebook. Maybe that’s not a good use of my time unless I’m marketing or that’s my job. But yeah, so for me it’s about managing myself and how I use the time. So that’s why I say time management is a joke. You can sit there and make lists and try to make it to do this and all this, but it’s not going to help you unless you manage yourself your mindset and how you use the time that you have, that’s gonna, I can go on for hours on that, but I won’t because that’s not a good use of my time, is it, wow.
I mean it depends, right? So self-management, you already referenced something which is sort of like measurement. Are you measuring yourself regarding you or else or smartphones or something? Is there anything else that you would recommend regarding self-management a lot of times you can spend the day doing a lot of things and feel like you’re being productive and at the end of the day you sit there and feel like you haven’t gotten anything done and most of the time people are doing busywork, like, oh I need to do this and I need to do that and that’s not the important stuff. So two things you can do number one is identify what is the big thing that needs to get done most every day. In my case, I’ve got a two-hour blocks set aside in the morning where I’m prospecting, I’m looking for people that I can help and that people that can pay me it’s a business, right, we’re getting here.
So those are really important task. So I know that I’m going to block out a chunk of time to do that and I’m only doing that one thing right? So now I know at least if I do that, I’ve gotten some good productive work done. The other thing I started doing right before the new year started in 2021 is I’ve got a dry erase board and at the end of the day I’ll write down what I did that day and it’s just a simple task of going back and a lot of times I’ll just go back and look at my browser history to see what I did today. Like I was doing that, I was doing that, but I just start marking down what I did and sometimes I surprise myself, it’s like, wow, I got a lot more done than I thought. You know, even though I felt like then I didn’t get much done today, it’s like, no, I did. So I write it down, I dated, put a data and I’ll take a picture of it. And I put that photo in a file in my phone, little folded in there. So now on those days when I’m like, you know, maybe, you know, I didn’t get much done this last week or so.
I can go back and look and see all the stuff I did get done. No, there might be days I look at and go, I didn’t get squat on that day, did I? All right. So it’s kind of a motivator and also uh, inspiration and also like a not really a de motivator, but like, okay, I need to put the fire into my butt and get moving here because I didn’t get anything done last week. Yeah. Those are two simple things that you can use, reminds me of a quote measurement, what you measure gets, Yeah, I’m missing the end of that. I think uh, yeah. What you measure gets managed and measurement improves performance. Yeah. Another one. Oh yeah, August 24, 1994, doesn’t ring a bell kidding. You know, one of those, one of those guests is like this guy’s a jerk boy that was the last day I ever failed. It doesn’t mean I’ve been quote successful about everything that I’ve tried since then, but that was the day that I changed my mindset and I realised that as long as I got a result, I haven’t failed.
People look at trying something, you know, goal setting as either black and white, right? The great, great motivational speaker Yoda once said do or do not, there is no try, Right? Well, I kind of disagree with that because there is try and try is probably the most important thing in that whole equation. Because if you try to do something, you’re doing something that 90% of people haven’t done, you at least try to do it, right? So you try to do it and you quote fail. Well, as long as you get a result, you haven’t failed because now you’ve learned all right, taking this action is not going to get me the result I want. So I’m gonna do something crazy. I’m going to try something different, right? And then I’ll try that action. And if that doesn’t work, I’ve discovered how not to do that thing. Let me try something different. So as long as I’m getting a result, learning from that result, changing what I’m doing, then I haven’t failed.
I’m getting results and scientists know this. I mean their careers are filled with fair years, right? Try something, try something, try something until they get it to work. That’s the magic formula. Right? Try try again. We tell that to our kids. But as adults, it’s try and try again one time and then if it doesn’t work, forget it quit or if you try it again, don’t tell anybody because you don’t want to you want people to see you fail, right? So if you change that mindset is like no, might have been failed to get a result. Now let’s just try something else and keep on going or if I’m not mistaken, I’m not much of a scientist myself, but I’m not mistaken. They refer to it as testing anyway, so they don’t even look at it as a failure. huh. The does that mean then that pretty much in everything that you have had no set out to do, you’ve always taken an action on it or you always try to take some action. So there is no in action on your part, correct, correct to an extent.
I think the most important action you can take with any idea that you have is to immediately take some sort of action towards getting that goal. And it may be a simple case of writing it down, like clearly stating, like I have ideas for stuff all the time, like, oh wait, I can do this and maybe that will make that happen and that would be cool, but it’s not like a big idea that I need to work on right now, it’s like, oh, someday I’m gonna work on this. So I’ll write it down in as much detail as I can. I usually put the date on it, that I thought of it and write down as much detail as I can and then I have it, right? I’ve taken some sort of action towards that goal. I’ve recorded it and in my brain now since I’ve written it down as opposed to typing it or just trying to remember, it’s going to be kind of imprinted on my brain because when you physically write something that triggers the particular activation system, there’s a science see phrase right there, which kind of locks it into your brain.
So the major act of writing it down is like, all right, I’ve taken some action towards this goal. It’s not the actions that I’m gonna continue taking to get it, but I’ve taken some sort of action. And then I’ve got a little folder that has those in it. Now, if it’s a big goal that I want to get something, you know, it’s career minded or weight loss or something like that, then yeah, I’m going to take immediate action and it’s going to be usually something physical or I need to contact these people or I need to watch this video or I need to stop eating this, whatever the goal is, I would take some sort of action and then continue to take action because then it’s going to build up momentum, gets the ball rolling. Another science term, I should have been a scientist, I guess, but you know, an object in motion tends to stay in motion. So you build up momentum by continuing the actions very good. The 2010 Epiphany. Yeah, it sounds good one. This is another failure moment.
I’ll give you a sort of the reader’s digest version of it and right now everyone’s going, what’s readers digest? It’s a short version of the story. I was working a contract and a touring show. It was a big national touring show. A matter of fact, that’s when I was in England, I was touring England with the show. We toured England for a year of South America. Two years into this contract, We’re starting the third contract, nine-month contract. Now as a performer, Having a 9-month contract is awesome because if I’m doing corporate events meetings, it’s, I’m going from one to the other and I’m finding the next gig. Well, a long term nine month contract. I don’t have to look for work for nine months awesome. Well, about two weeks into this contract, I get called into a meeting with the production manager and in walks the head of HR for the whole company and I literally in the back of my mind heard don’t, you know, because that’s never a good a good thing when the head of HR walks in and they released me from my contract, that’s how they put it, they released me from my contract.
This company. It’s a big national company. You probably heard of the main star in the show, but do due to reasons I cannot say hi boys and girls. Yeah, Alright. You get where I’m coming from. Yeah. So basically they fired me and that was it. You’re out, you’re on the plane the next day, home, bye. Turns out they found somebody younger and cheaper. And they reduced my role in the show so they could save money. And they had their reasons and they were all legitimate reasons. And you know, it’s their show, their thing. Well, I had a big huge failure right here. I gave myself one day to wallow in my misery because I knew that wasn’t gonna help me fix this problem. But I knew I needed to work through it. So I wallow in my misery and I was miserable for a day and it’s like forget it. True. I started taking action to solve this problem, started calling agents friends. I turned down work because of this contract. Now I was reconnecting and I got things going again.
But then I took a moment to sit down and go, okay, why did this happen? Why did this happen? What was the real reason? Not not their reason, but how did I let this happen? And I realised that was this is the epiphany coming up so much for the reader’s digest version. Huh? The Epiphany was I was replaceable in that show. They got somebody else to do what I was doing to stand where I was staying and say what I was saying. If I created might show my speech my presentation so that if they wanted that they could only get it if they got Fred more if I made myself under a place a belief that like all right, well nobody’s doing what he’s doing. We need to get this guy. If I did that, then I can write my own ticket because nobody can do what I’m doing because there’s only one Fred Moore doing what he’s doing until I’m really successful. And then people start ripping me out. That’s how you know, you’re successful.
You put yourself in a category of one. There you go. There you go. Now. I realise of course that yeah, if there was a keynote speaker for their event, they can get another keynote speaker, but they’re not going to deliver what I’m delivering. And so hopefully through my marketing message through my videos, through my conversations with them, they get what I’m putting across and selling and they like we want that. That’s what we want. How do you use your enemies and follow up to that is um, is the company you just mentioned part of that list. Oh, enemies. No, no, not at all. Not at all. I’m not a big fan of burning bridges. Probably won’t do a whole lot of work for them unless it’s on the corporate end. You know, if they bring me in for a meeting, I’ll be happy to take their paycheck. So, but yeah, yeah. They’re not, not at all. I’m still have good relations with most of the people that I work with there. So that’s awesome. But using your enemies comes to the motivation aspect because when you have a goal that you’re going after and you really want to go for it, it’s great to tell your friends about this goal.
You have your family members so they can encourage you, right? We all know that maybe you’re getting accountability partner to hold you to task. Like, all right, you said you were going to do this. Come on. Well, usually in the office or maybe in people’s lives, there’s usually that one person, especially at the office, there’s that one person that’s kind of negative right there. The kind of person that’s like, oh, you can’t do that. What do you owe? You’ll never be able to do that. This is not gonna work at all. Now, here’s a little tip. If you don’t know who that person is in your office, it might be you. I’m just saying, I’m just saying you might want to check yourself. But so find that person and if you have this goal of yours, let’s just using a common example of weight loss goal because a lot of people have that goal myself included. Tell this person like all right, here’s my goal. I’m gonna lose £10 in the next two months or I don’t know how many stones that would be for you Thomas.
I know neither door. Yeah. I know If you lose 10lbs in England, that just means you lost money, right? So, but weight wise, you know how many kilos you want to lose and you tell this person I’m gonna lose, my goal is to lose this much weight by this date and that’s important to put a deadline on it. And hopefully this is the type of person that you know that when you come up to that deadline, they’re gonna come circle back with you. Hey, how’s that little goal of yours? Didn’t you say you were going to lose like a whole bunch of weight by this time? How’s that going? Hmm. Because they just relish the chance to, you know, you’re a failure of your face in it. Uh, so if you have that motivation in your head, you’re like, oh man, I’m going to have to deal with this person coming around that’s going to motivate your just a little bit more. So when they do come around they go, hey, you’re gonna lose what? 10 pounds, right? How’d that work out? I didn’t lose 10 pounds. I lost 12 in your face.
It’s gonna be the best, best quote that I’m gonna, I’m gonna post out on social media. There you go. I’ll just, I’ll just extract that and use it as a mean. Exactly. So have you, have you done that recently? Used your enemies? It’s funny in my situation, I work for myself, I get to choose who I hang out with, I get to choose who I associate with and I think it was Jim Rohn who said that you are the average of the five people you spend the most time with. So if you hang out with people that are very negative and very, that’s probably, you know, influencing you and your decisions. So I haven’t had to use that too much. I do use my quote enemies, uh, for motivation for me, here’s a quick story and friends of mine laugh about this because they’ve never seen me like this went out to a comedy club with some friends one night and there was a guy working there who was a comedy magician and he was horrible, horrible, horrible, horrible, not good at all.
He was doing hack jokes and hack tricks and it was just like, and at that time I was struggling for work at that time, my marketing, my message wasn’t there, whatever it was. And I’m looking at this guy going, he’s not that good and he’s working and it ticks me off, It was like what these guys working and I’m not working. And that’s when I learned, it’s like, well you can be mediocre and if you mark it very, very well, you can be successful, look at a lot of movie stars out there, you know, And so in that case my enemy was that guy. So he’s my motivation because he’s working and I’m not, I need to I’m not going to take work from him, but I need to motivate myself to get on the ball. So in that case I did use him as an enemy, I use a lot of air quotes, don’t I? Like the air quotes, especially like the impressions, they’re awesome, but I want to emphasise the lesson though, because plenty of people miss that.
They think that if they get really good at something that people are going to, what’s the phrase vita path to their door or whatever it might be. Yeah, so that they will come, you know, they want, they don’t know you’re, you’re there not gonna happen. Yeah, that’s there’s so many mediocre people out there doing what they do not very well and being very successful at it because they can market themselves better, they can connect better whatever it is. So that’s years ago I started working on the more important part of show business, the business side, because they don’t know you’re there, they’re not gonna come knocking the wire sequence is your best friend. Oh, email sequences. I love email sequences, I’ve got, I’ve got Gmail and I use this little add on called mix max, but there’s a lot of other programs, a lot of CRM customer relationship management software have this sequence aspect to it and what it is it’s a sequence of emails that are pre-set, you’ve written these emails and there’s fields that you fill in name for me, it’s, you know, the person’s name, the name of the event, the date the city maybe.
And I’m trying to contact somebody to see if they have booked their keynote speaker for their conference. Well the way I used to do it was send them an email and hope to hear back and then if I didn’t hear back, maybe I would remember to circle back and go, oh I need to contact them again just because I hadn’t heard anything from them and maybe if I hadn’t heard. So what the sequence does is it’s like in my prospecting sequence, there are six emails that are all scheduled to go out. The first one is the initial one. The second one is, hey, I’m just double checking with you. And the third one is, hey, you know, I sent an email, I’m really sorry to bother you but and it’s a series of me bugging these people basically until I get an answer. And the way the sequence is set up is if they respond to any of the emails, all the other emails stop, so they’re not going to get another email going, hey, I want to know about this conference of yours when I just talked to him so it stops that.
So now I’ve got these emails scheduled to go out, six emails to go out and usually Like about the 3rd email, it’s something along the lines of, hey, I think my emails are getting lost in the internet of this because I hadn’t heard back from you and I’ll hear back from them going, oh, I am so sorry, I didn’t get back to you, which to me is like, amazing! Because I’m bugging these people, I’m like, hey not, and it’s not like every hour they go out four or five days apart. So it’s not that bad, but I get it that people are busy and if at that particular moment when that email lands that first one, if they aren’t thinking about a keynote speaker for their event, it’s not a high priority for them. So they’re like, oh yeah, I’ll get back to that and life goes on and they forget. So I pop up again And they’re like, oh yeah, yeah, yeah, okay. And then that 30 hey, and they’re like, oh, let me reply to this guy. And sometimes it’s like, hey, we’re already booked, we don’t need anybody.
Sometimes they get completely ignored. They get all 16 males and never hear from them, but that’s fine because if I’m doing these sequences of emails and I’m sending out a bunch of them to a lot of potential clients, then the odds of hearing back from them have gone up tremendously. So that’s basically what You get many playing to you on the 6th email. The 60 email is kind of funny. I have a little just, it’s a short email saying There’s like three options through Buttons, they can click one is we need what you have to offer, but not right now, we don’t need you at all. Please never ever contact me again. And every once in a while I’ll get an email going, will you please stop emailing? And with email, email is kind of like text, right? You read it and depending on your thought process, you hear it one way or another.
So if you read a statement of you’re an idiot or you could read that same statement as here, an idiot and there’s two different meanings to do the same words, right? Because the intonation, well when you read a text or an email, you don’t get that. You read it how you’re perceiving it and I’ve done this before where somebody replying go, I’m so sorry, they’re mad and then I’ll either reply back or talk to him or get him on the phone. And they were like, oh no, no, no, that’s not what I meant. I just meant, hey, you know, stop bugging me right now, I’m, you know, we’re already booked. And so when I get those emails occasionally with like, please don’t email me ever again, take me off your list. I try not to read it or you know, interpret it in my head is please take me off your email list. I tend to shift it around and go, well maybe that’s not what they mean. Maybe it’s like just take me off your mail list because I’m on I get emails on people’s list and I’m like, take me off your list, it’s fine, I’m Batman, I just don’t want to hear from me again, you know, it’s nothing personal.
I try not to take these things personally and it’s hard not to because it’s rejection, don’t talk to me again. So yeah, well, some people might perceive it as failure, but not you right now. Yeah, August 20, cool, it’s a result. So, um, can you remind me of what that tool is? Again, just for clarity? yeah, this particular one I use is called mix max M-I-X-M-A-X. There’s a question here about, and you say it’s business related. And the question is how can you find out what actions to take? Oh yeah, give me the context there. Yeah, a lot of times when you’re going for a goal, whether it’s a business goal, personal goal, physical goal, whatever you don’t know how to achieve that goal, you might have an idea, right? You want to lose weight, I need to exercise. Okay, but what do you do from there?
So a lot of times people get stuck because they don’t know what to do, what steps do I need to take to get this thing. So I came up with this brainstorming technique. I call it a 50 ways list. I’ll sit down and I’ll start to make a list of 50 ways. I can accomplish this goal. 50 things I can do to make this goal happen. And I’m going back to the whole weight loss thing because again, it’s a common goal, which is kind of funny because it’s more common for women than men. And I figured out why every woman will stand in front of from here and go like this and like this like this. Whereas every man will stand in front of a mirror and go, yeah, not bad. Okay, anyway, often attention there. So you have a list that you want to lose £10 by this date. You start making a list of ways that you can do that And you need to make 50 ways and this is going to do a couple of things, you’re gonna sit there and you’re going to make a list. You can probably come up with 10, maybe 20 ways that you could lose that way. But if you have to come up with 50, It’s going to do a couple of things.
Number one, it’s gonna make you think outside of the box, you think of things that maybe you hadn’t thought of and then also it’s going to make you get specific with the action. So instead of like I’m going to exercise, Well you got to come up with 50 ways, you say, all right, I’m gonna take a Zumba class. I’m gonna start lifting weights. I’m gonna go skydiving. I don’t know how you lose weight with maybe the screaming. But you just start making a list of different things that you could do and you push yourself to make sure you get at least 50. You can put it aside and come back to it but get at least 50. And now when it comes time for you to go for this go bowl or you’ve been trying something and it’s not working. You’re not getting the result that you want and you’re like, I don’t know what to do. Pick up your list. There’s 49 other things you can do to get you to this goal of yours. And here’s a cool thing too. If you use this in like a corporate environment, if you have a team instead of doing this as a team and all trying to come up, Do it individually in that team.
So if there’s 10 people on your team, Each of those 10 people has to come up with a list of 50 ways. Now you’re gonna duplicate a lot of actions from other people’s list, but you’re going to get some things that nobody else has thought of. So now, instead of just 50 ways, you’ve got 60 or 70 or 80 ways to do this goal that you have in the company. Have you had any feedback about? You know because the information is great. So I appreciate you going through that process. I don’t know how many times that you’ve been asked that I kind of feel like, although it’s on your, it’s on your kind of pdf, I kind of feel like bad, but I’m asking you those questions, so I appreciate you running it. But have you gotten feedback about how things have changed either individually or the companies as a result of you sharing this information? Yeah, I’ve heard from a lot of people that they love the idea that a lot of people have used to for personal goals. They have, they said, yeah, you know, I got stuck the other day and then I went, oh, let me grab my list, Well I haven’t tried this yet, so let me try that.
So it keeps that momentum going. So people aren’t, you know, stopped by again, air quote failure. So yeah, have you, have you run into any misconceptions about some of the topics that you’ve covered today time management? And we talked about that? I used to be a big proponent of this, of multitasking, you know, do as many things as you can at the same time and you know, you’ll be more productive well in the last five or six years, they’ve come out and they said, well that’s not really the case Because instead of doing two things in this hour, you know, you’re going to do, I can do one thing this hour, I can do three things this hour, we’re gonna end up doing three things, not that well, he’s going to bounce back and forth between them. So yeah, the big misconception was, you know, multitask, and it depends on what you’re doing.
If you’re exercising and listening to a podcast that’s multitasking and that’s a great use of your time. But if you’re online, trying to create a website while you’re updating your social media while you’re listening to a podcast, no, that’s just you’re not gonna get any of that information and the quality of the work is not going to be that good. So yeah, focus on one thing I talked about when I was prospecting every day, I have a two hour block and that’s the only thing I’m doing, that’s it, I’m not checking my mail, I’m not, I’m doing one thing and that is it. So yeah, the whole multitasking thing that’s out the window, we said, focus, the what that stands for I’ve heard Sometimes is follow one course until successful. and the other principle that You sort you sort of do for one of your tasks, but I’ve heard it done or recommended for other tasks is marking out time in your diary for a specific thing.
So if you’re trying to, well let’s say you’re trying to achieve something else. So some other thing that you need to get done, literally marking out on your diary and saying this is when I’m going to do that thing and nothing else is going to get in the way of me doing that. Exactly, yeah. I’m a big proponent of scheduling it. If it’s scheduled, it’s going to get done. Hopefully at least it’ll be there as a reminder that you didn’t do it in there forever until you delete it from your calendar. Exactly. So can you have to, to share what your goals are at the moment? Yeah. My goals are to get back on stage is live and in person, You know, at the time of this recording, it’s, we’re still kinda in the middle of it, but things are slowly starting to come back. I booked several live in person events for a few months from now. So that’s awesome. And the big thing, I want to start doing this whole pandemic and having to pivot has kind of changed my business focus a little bit rather than traveling and being on a stage and doing what I do, which is awesome.
I love to be in front of a live crowd, but they only get me for an hour, hour and a half And I know this information I’m giving that probably 80% of them are going to maybe use one or two things, but they’re not really going to get the full effect from it because they have lives, right? They have businesses to run in families and all that. So they’re not focused on this. So what I’ve started doing is creating online training, I’m presenting the companies to help them and their employees be more productive and profitable and prosperous and all. So that’s been my main goal for this year, is to really kind of zero in on that and zero in on my, my target market, my niche as it were and really push ahead and deliver all the value that I can. It’s a pretty big goal actually. What sort of numbers are you talking about? Having said that, I have not set a financial goal as yet, which I didn’t mean revenue.
Okay, I’m not that pushy. Okay. I just met a number of people. Oh, oh, number of clients, Yeah, maybe take the online training. Oh yeah, it’s gonna be an evergreen thing. So it’s gonna be like a 30 day course. So it can be individuals or it could be a corporate wide thing. If it’s a corporate thing, then it’s going to be tailored to that corporate. So that would be like, it’s still tailored to them, but it would be individual training. Does that make sense? Yeah, it probably doesn’t even answer a question at all, a million people. That’s what I, my goal, There’s a million people to get my online train well, you know, if you, uh, it’s feedback. Right? So yeah, I put it out there in the world now, so now I have to deliver, right? Exactly. Okay. It’s here on record now. Yeah. Is there anything that you feel that would be valuable that I haven’t asked you about today? You haven’t asked me anything about my hair, but that’s fine, that’s fine. I do not take offense to that now. I think we’ve covered a lot actually. Yeah, I like the way this went, you know, kind of went different places.
I can compliment you on the beard. Okano, thanks. It’s my corona beard. I never had a beard this last year. I said I’m not shaving, I’m not gonna shave until I get back on the stage and it was like, oh yeah. huh. No, they got pretty long. Well Fred, thank you for all the value. I love the well there is this unique take. So there are lots of people that do kind of like business related topics. But like I said in the beginning, yours is very much a category of one type thing. There’s not many people that are doing what you’re doing and I think you do it really well. Thank you so much. Mission accomplished. Then you’re happy about that.
Happy to hear that Fred Moore. Where is the best place for people to find you?
You can find me hanging out down the street at the 7/11. We actually find me online, be easier, because it’s way too complex together to go down town. Dosomuchmore.com is my website. And let’s do so much more. M. O. R. Not like my name. More with 20.
S. I should get that donating now. But yeah, I do somuchmore.com. You can find me on Facebook. Fredonfacebook.com, Fredonyoutube.com. I bought the domain names. I have an addiction to domain names. But yeah, you can find me on YouTube, Facebook and the website dosomuchmore. And if you go to the website there’s a cool little PDF you can download that gives you nine things you can do to save five hours a week in your time, in your schedule.
It’s not time management, is it?
Self-management, weren’t you? paying attention, Thomas?
Well again, thank you very much. And I’ll speak to you soon, Fred.
Thank you so much.