Digital Marketing News – 22/07/2020

Digital Marketing News

Charlotte –

Similarly to keyword/performance planner, reach planner will help you plan content, targeting, budget etc. within Youtube campaigns. This will be good in the instance that the client is looking to run youtube ads and would like to see the data for the targeting options before implementing.

Chloe –

Conversion Actions – On conversion actions shows what web pages have led to conversions – mainly applicable for accounts that have had smart goals (e.g. charity accounts) as gives insight on what landing pages to use for ads

Billy –

Responsive Search Ad’s – New features –
New layouts, automatically generated video, and more engaging ads to drive online sales.

New Designs

Three new responsive display ad layouts that use automated image enhancements including smart image cropping and text overlays. These layouts are designed to improve performance and deliver more engaging ads.
Add videos quickly and easily
Google can automatically create video ads for you by using your existing image and text assets.
You can turn this off.

Engage shoppers with your top products
Dynamic display ads have been updated. You can highlight individual products with angle image layouts.
These new formats will now display your company name alongside your logo to help convey your brand’s offerings clearly. This also has a promotion option.

Jake –

New Google Ads Editor v1.4, which includes recommendations and local campaigns.

Local campaigns promote local stores through Google My Business or affiliate locations. Their objective is to grow offline Business.

In order to set them up, you need location extensions or affiliate location extensions or have Google My Business linked to the account.

Cat –

Hootsuite and Redirects on WP –
a WordPress redirect enables you to transfer visitors from a URL they initially requested to an alternative one.

Hootsuite – is a social media management platform that covers almost every aspect of a social media manager’s role. With just one platform users are able to do the simple stuff like curate cool content and schedule posts all the way up to managing team members and measuring ROI.

Emily/ Nick –

In training process – Learning about all of the websites/ apps we use. Doing Skillshop Exams.

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