Google Ads Feature You Should Test Video Transcription:
Thomas Green here with Ethical Marketing Service, today I would like to talk to you about a fairly new feature which if you haven’t tested yet, I would recommend implementing.
In the previous google marketing live, google talked about discovery ads, but it’s a feature which has gone a little under the radar. If you are unaware, Google discover used to be called google feed which was a content feed for people on their mobiles and Google Ads has created a specific type of campaign to reach people using what is now Google Discover.
The reason this can be powerful is because you can apply remarketing lists to this campaign. Discovery campaigns target people on Google Discover, YouTube and Gmail and if those people have already been to your site, it’s just another platform for you to reach out to qualified prospects who may even have intended to buy or enquire, but just haven’t gotten round to it yet.
Discovery campaigns have all the targeting you will find on a display campaign including the automation which I wouldn’t start with, but if you are looking for something which has a high probability of working, if you are not remarketing or at least testing remarketing on as many platforms as possible, you are likely losing some sales you could be getting.
Google recommends using high quality realistic images (although stock images are available which I found humorous), and to make use of the maximum number of headlines and descriptions so that machine learning can find the highest performing ad copy. So test remarketing with a discovery campaign and if you need any help setting it up it’s ethicalmarketingservice.com and I’ll speak to you soon.