Google Ads Metrics Explained - Ethical Marketing Service

Clicks, Impressions, Conversions, Conversion Rate.

CTR, AVG CPC, Search absolute top impression rate, Search top impression rate.

Budget, Optimisation score, AVG CPM, Invalid clicks.

Invalid click rate, Views, View rate, AVG Cost.

Interactions, Interaction rate, Earned subscribers, Earned playlist additions.

Google ads metrics explained - Earned likes, earned shares, search impression share, search lost impression share.

Earned likes, Earned shares, search impression share, search lost top impression share (rank)

Google ads metrics explained - search lost absolute top impression share budget, display lost impression share budget, click share, search exact match impression share.

Search lost absolute top impression share (budget), Display lost impression share (budget), Click share, Search exact match impression share (IS)

Google ads metrics explained - search lost absolute top impression share rank, search top impression share, search absolute top impression share, search lost impression share budget

Search lost absolute top impression share (rank), Search top impression share (IS), search absolute top impression share, search lost impression share (budget)

Google ads metrics explained - Daily impression share, relative CTR, display lost impression share rank, search lost top impression share budget.

Display impression share, relative CTR, Display lost impression share (Rank), Search lost top impression share (budget)

Google ads metrics explained - search lost impression share rank, bounce rate, pages session, average session duration

Search lost impression share (rank), Bounce rate, Pages/session, average session durations.

% new sessions, Phone calls, AVG impression frequency/cookie, AVG, IMPR, FREQ, PER USER.

Average view frequency per cookie, Unique users, Unique cookies, Unique viewers (cookies)

Google ads metrics explained - avg CPV, watch time, average target CPA, engagement

Average cost per view (AVG. CPV) Watch time, Average target CPA, Engagement.

Google ads metrics explained - invalid interactions, average CPE, average target ROAS, AVG. Watch time/impr

Invalid Interactions, Average cost per engagement (CPE), Average target ROAS, AVG watch time/IMPR

Google ads metrics explained - invalid interaction rate, engagement time, viewable impr, measurable cost

Invalid interaction rate, engagement rate, viewable IMPR, Measurable cost.

Google ads metrics explained - active view viewable impressions/total impressions, active view non viewable impressions, measurable rate, non viewable impression distribution

Active view viewable impression/Total impression, Active view non viewable impressions, measurable rate, non viewable impression distribution.

Measurable impressions, AVG Viewable CPM, Non measurable IMPR DISTRIB, Non measurable IMPR.

Viewable CTR, Viewable Rate, Conversion value per cost, Conversions (by conv. time)

Google ads metrics explained - all conversions, all conversion value per cost, value per conversions, cross device conversions

All conversions, All conversion value per cost, Value per all conversions, cross device conversions.

view through conversions, conversion value per click, all conversion value per click, cost per all conversions.

cost per conversion, conversion rate, value per conversion, all conversion rate

cost per conversion, conversion rate, value per conversion, all conversions rate.

Value/ all conv. (by conv. time) all conversion value, conversion value, recommended budget.

EST add interactions with rec budget, Est add cost/wk rec budget target CPA, target ROAS

EST add interactions with rec budget, Est add cost/wk (rec budget), Target cost per action (cpa), Target ROAS.

Campaign type, conversion setting, Bid strategy, Label.

Phone Impressions, Phone through rate, Chats, Message impressions.

Chat rate, Earned view, Bid strategy type.

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