How You Should Treat Your Clients – The Family Friend

How You Should Treat Your Clients – The Family Friend Video Transcription:

Thomas Green here with Ethical Marketing Service. Today I would like to share with you an analogy. Which I find helps when deciding how you should treat your clients.

Imagine for a second a close family member refers your business to their long term friend. The reason they would introduce their friend to you, is because they know you will do a good job for that person. That their long term friend will be positive towards you as it’s a trusted referral.

So if that were the case, how would you treat them? The reason I think this is a powerful analogy is… You would typically find out a little bit more about what they need initially to ensure they are buying the right thing. They would pay for your product or service. Then you would follow up with them to make sure they are happy with everything.

You most likely wouldn’t give them the hard sell. You would have an investment in making sure they get a positive experience. You aren’t expected to give your produce or service away for free. As everyone needs to make a living but you are invested. As you need to be able to go back to your close family member and say their friend has had a good experience.

If you think about it, all of your clients have close family members who hope that they get a good experience in one thing or another.

It’s also powerful because you would expect that particular client, to treat you with respect. If they don’t your family member would most likely be on your side. Some people believe that you should treat everyone very well because they are a client or customer. (The old phrase the customer is always right). But there is absolutely no reason you should allow someone to try take advantage or be rude to you.

It is a voluntary agreement between two people, you don’t have to accept everyone that comes your way.

So if you look back over your previous clients. Imagine for a second that they were that family friend, would you be comfortable with the experience they had? If so, you really don’t have to change anything. 

If you could have done a little bit more to ensure they do have a positive experience. That is what you should be doing with each and every client.

If you need help acquiring these clients, visit us at and I’ll speak to you soon.