#245 – Get It Done! With Cat Stancik

Thomas Green here with Ethical Marketing Service. On the episode today, we have Cat Stancik. Cat, welcome. Thank you for having me. It is my pleasure. Would you like to take a moment and tell the audience a bit about yourself and what you do? No. Just kidding. I don’t know if you’ve ever had that happen before, I’m sure you have, it’s always a joke. Once. Once, alright. Well twice, two is my lucky number, so there we go. So basically high level, what I help people do is make more money online. Okay, what does that mean? Basically what I do is help people create more leverage with their time and really reclaim that freedom they meant to achieve, right, that they maybe haven’t or released a little bit in terms of their business. And I specifically work with people on creating firework experiences and what that is, is what helps people go from what feels often like virtual door-to-door knocking to creating a very engaged dynamic and large community of raving fans who not only want to hear from you, but eventually want to buy from you. So all of that helps spark conversations that lead to more sales.

Well, there’s a lot I can ask you about there. In terms of what your passion is, what would you say comes to mind there? Well, my passion is to, I mean the irony, I guess not so much, is to do exactly what I’m doing, which is to really help people reclaim their freedom and specifically it ties to my why, which is, you know, my mom was a working mom and she had to work and she needed to do that for the family. So as an adult with kids now, I get it. As a child in the moment, I wanted my mommy and what if she didn’t need to work so hard, right? How could my life have been different? Sure, I might have had to go through the things I needed that I went through, but more of her presence would have been there. And that’s what I want to do for other families essentially is whether they’re a parent or a caregiver of some kind or if they’re just trying to take care of themselves. What would happen in your life if you were more present with the people you loved. What would that do for the world?

And so that’s what I’m focusing on, is helping people not stress about how to make money and how to make more of it so that they’re reaching financial freedom, and that gift also provides the ability to achieve that faster while being present. So it’s not at the cost of, but in addition to. So the financial freedom definition, what would you say that means to you? It’s, I mean it varies from person to person, but for me it’s not having to think about what this would cost, meaning is it going to take from something else? The first time that I realized I had achieved a level of financial freedom was when I realized that I can go to the grocery store and I don’t have to count how much I’m spending, right? I can just get whatever I want there, anything. When I choose to feed my family organic, so that’s that much more expensive, but I don’t have to worry about when I go to the grocery store. If it’s a four or five or even $600 bill, that something else can’t be paid, right?

So all of that is in balance, and so that’s just a level of financial freedom. And just looking at how does that represent itself in the various ways that we show up and one of the most important ways too, is the freedom of time. And so really that choice of I get to choose how I spend my time. And that’s really for me the ultimate level of success, which is that mastery and that choice, which for me again, creates freedom. So in your freedom of time do you end up spending that working? It’s a balance, yes. I definitely do spend some of my freedom, some of my time working. And some of the stuff doing things that I don’t necessarily always enjoy. I mean I’m going to be honest, I’m not going to pretend that I’m sitting here living the laptop lifestyle. Whenever I see someone do that or they put a picture up. I’m the one who’s like, it’s gonna fall in the pool, stop, get away from the side of the water. But looking at, yes, when I’m with my kids, I’m with my kids. When I’m working, I’m working. And I have the joy that I’ve been able to work for years, even before the pandemic, from home. And so in the middle of the day I can go downstairs and play with my son and my daughter and well the other one’s at school.

So just being able to have that. I can take a nap. I can read a book. I can cancel a meeting if I want to. So all of that, I spend it in a way that I try to infuse as much joy and play in my day as possible. Well, congratulations on achieving all that. In terms of maybe how you’ve helped other people. Have you got any stories in relation to that? Yeah, I mean, I’ve got a lot of stories and I’m very much a proponent of the work that we do is a reflection of the results that we achieved for our clients because it is great to achieve it for ourselves. But if our clients aren’t doing it too, then we’re just scam artist. I’ve seen people do that. I made a billion dollars in 24 hours. It’s like, yeah, but we’re the client results. Um so yeah, I mean, it’s things like a client of mine who was fighting for her, her son’s custody and her husband divorced her left her took the business and she was basically penniless and came to me And sheer desperation and went from basically that conversation to literally closing a client 10 minutes after our call so that she can make the investment So that then she could turn around and make $65,000 in 90 days Right?

So going from nothing to actually doing the work that she loves and then yeah that was that didn’t happen in like three weeks, right? Yeah happen in 90 days. And then for her to email me and say I’m finally able to afford a lawyer so that I can fight for my son’s custody and then getting the email saying I have full custody and I just bought a new house Because of the work that we started right. Things stories like that. People being able to reconcile relationships because money is a stressful conversation especially if things aren’t flowing in the way that you want. So you know people making $130,000 and 90 days is great. I am actually somebody who puts the different kinds of testimonials. It’s not just The best. I have people who are making $32,000, in 90 days, that money is making a difference in their lives. So it doesn’t matter that it’s all these big huge numbers. It’s it’s a reflection of the people and what they’re able to achieve and what that means for them is having a system and a process that they can keep repeating over and over again and not having to worry about how do I sell this next thing that I want to offer the world?

I actually found that talking about the stories, the life stuff, the meaningful stuff is more memorable than just the numbers anyway. So if you found that to be the case Yeah, it’s it’s what it does for the person. I mean the reality is is we live in a world where people buy in a place of reaction right there in crisis, something is going wrong. The majority of people buy from that place. I’m freaking out. This isn’t working. And so marketing in its essence is talks to the Ego, right? What is the thing that helps you calm down so that you can make a decision from the heart. Now for me, I’m not a bro marketer, I’m very much against that. I’m against the manipulation the 64 step funnels shake you down the and this happened to my son and my husband which is let’s go ahead and increase your line of credit so that you can buy this thing. Yeah, actual true story that happened to him. So that’s not about that. But marketing is going to talk to ego, it’s going to talk about numbers and money is good, it’s a good thing. Sales is a good thing.

Marketing is a good thing. It’s all about how are you showing up in alignment with your values and not just these one trick ponies flash in the plan one overnight sensation bs stories, right? So really looking at talking to the ego, that’s where marketing comes from. But then helping people make a decision. Yes. No, it doesn’t matter. Decision purgatory is the worst place to be hanging out with a potential client. So looking at turning No’s into yes’s is how I built my business. I had to get good at marketing and sales because that’s the lifeblood so that I could practice my craft and all of that was in service of helping other people be able to achieve other goals because really most people don’t want to be experts in sales and marketing, right? They just want to do the work that they love and it’s kind of the by way is that you kind of have to get better at these two things that are maybe a necessary evil so that you can do the work that you love. So yeah, I talk about money because the money is a reflection of the impact that they’re having.

That means that they’re working with more people that they’re able to put out their brilliance into the world in a way that supports their life and that then in turn supports their clients lives. One thing I wanted to ask you about was sort of non pushy sales. So obviously you made a point about the fact that you wouldn’t want to be that way inclined if someone agreed but maybe didn’t know how, what would you say to them um in terms of not being that way or sorry, they don’t know how, maybe they’ve been taught that that’s the way to do it. So that’s actually the philosophy behind how the firework experience concept came about. So I have made lots of investments and very high to get investments in a bunch of different strategies. What people don’t realize is that the market, especially the digital marketing space is saturated with bro, energy and bro. Strategy. What that means is a lot of people are teaching delivers little value as possible to get to the pitch as fast as possible, get that money, get that credit card right?

Deliver as far as a sales call, don’t worry about delivering afterwards. And I’m actually thinking my philosophy is that most people actually don’t align to that way of selling. But it’s what we see, it’s what’s been glorified the silver tongue gods. These one called closers, right? This is what success looks like. Don’t waste your time having multiple sales calls. The reality is is that most people have 234 um Touch closes, right? It’s just it’s how you get better at sales and marketing is you have to practice. So yeah, you’re not bad because you can’t do this thing right off the bat. So I really look at part of sales is facilitated by your marketing, meaning a sales conversation is actually the easiest thing you can do. Most people don’t have a problem having a sales conversation when someone says, hey, what does it look like to work with you? Most people like, cool, I’m good. Like basically it’s up to you lose it at that point. So all the effort is actually in the marketing. And so how do you attract the right person? How do you get them ready to buy? So that you don’t have to feel that you have to do these manipulative things to force them into making a buying decision, which I call resentful yeses and resentful yes is ask for refunds and they don’t do the work.

I want these empowered resounding yes. Is those are people who are excited, They want to do the work because they’re investing in getting to a solution, not just this one. You know, one instance thing that’s not actually going to solve their problem. So how people go about that is really looking at their strength. And then the other piece that they don’t look at is how does the ideal client interact in the online space? What are they interested in? What is their behavior, then you pick a strategy, Not before you don’t try to force yourself into a strategy, You have the strategy fit you. So when we know those two things, I actually have a matrix that people follow, which is you got your strength on the left idea, clients focus and it’s kind of like the times table seven times eight still don’t know what that is. Off the top of my head. You find the exact strategy And the benefit is is that because there’s multiple strengths and because there’s multiple levels of interest, you have options to choose from, meaning you can have 345 of the different 15 firework experiences to choose from. So that you have empowered decision, you can say, I like that one. What happens is when you like doing something, the likelihood is that you’re going to do it.

And so that’s how we make marketing and sales easier, is that we make it easier to do, and it goes back to is this something you like doing? And is it something that your client is interested in? Great answer. I’ve also sort of recognized it being, I don’t know whether you agree with this, but sort of someone, if someone is pressure selling, they’re sort of making the decision on your behalf. Whereas if you actually make the decision yourself, you’re given the freedom to actually make that decision, it’s more likely that they’re going to continue with that business. Yeah. And we see that in the coaching world, right? So when we see in our own life, how many times have our parents harped on us to do something and they’ve given us ideas about what we should do is our future and and all this other stuff, and we’re like, yeah, whatever, whatever, whatever, and then someone comes along and they say, oh, you know, maybe maybe you should be an account, oh my God, that’s the best idea ever, and you go back home, and you’re like, mom, I just heard that I should be an account, You know why? That’s the example in my head, Isn’t that the best thing ever? It totally fits my skills, and your mom’s sitting there being like, I’ve been saying this your entire life, right?

What the difference is is that’s the difference, it’s being put upon versus that empowered choice. That realization, and when someone has that realization, then they’re more likely to commit to it. I don’t find that there’s a lack of skill set or knowledge in the world. Sure, there’s a couple of things you can learn to improve, but really the biggest block is are you really, truly committed to achieving the result that you want? And part of that has everything to do with building habits, and that’s lead generation, Just building a habit of doing the thing that’s going to get the people talking to you. So, we talked about before recording, we talked about the website, I’ve got a definition question for you, what is action deficit disorder? Yeah. Um yes, so this is a term that I came up with a colleague, So a d d so action that’s kind of essentially what it is which is why people not do the thing that they know they quote unquote should be doing, especially if they have the capability and the knowledge, what is it what’s going on?

And part of it is is that it’s it’s been complicated, it doesn’t feel doable. It’s I mean let’s simplify its mindset and oh yeah but that’s the thing is at the end of the day, the biggest obstacle in our way isn’t something physical, it’s in our mind’s eye. And so looking at what are we doing that helps practice that that drive the determination. I mean, I know for me when I make a decision, there’s flirting with the decision, there’s dating the decision and then there’s marrying and making the decision. Once I’ve decided to do something it’s done consider it done. But it’s the anxiety and the stress and the annoyance from thinking about it to actually making the decision where most people kind of get stuck. So um I don’t find that especially as entrepreneurs who are driven for the most part determined action oriented. This is not for the faint of heart, it’s not that that’s missing, it’s really looking at how can they build a habit that becomes second nature like riding a bicycle so that they don’t have to worry about what to do.

Thank you for that picking up on the fact that you’ve heard a lot about mindset and your I actually am I cf credited and I’m about to achieve my high, the highest level of accreditation, which is the Master Certified coach. So it’s not something that I push out their mindset and those capabilities and talking about it is a tool in the tool belt. My people come to me because they want to be told what to do and I’m very happy to pull in my consulting experiences for that. And a lot of times there are places where people just get stuck and they need that inspiration, They need that cheerleading, they need that. Yes, you can, they need to connect back to that rule that they established very early on in life that they forgot about, which is why they’re doing entrepreneurship right now, which is a belief that they know that they can achieve more than what they already have. That’s what’s driving us is we know that we’re capable of more and we haven’t achieved. It’s why we keep trying, that’s why we keep investing, but we can’t disconnect from the fact that we know that more is possible.

And just the sheer fact that we have as a truth is enough to make sure that it actually gets accomplished. Any misconceptions about mindset that you dislike. I think people use it sometimes as a manipulation, that’s where NLP comes into play. Um you can use it for good and you can use it for evil and I think that a lot of bro, marketers prey on people who have potential weaker mindsets, not because that they are weak in and of themselves, but they’re insecure about their worth, they’re insecure about their too muchness, they’re insecure about not being enough, right? And so they fall prey to this manipulative language ng this fake fomo and fake scarcity stuff I did, I’ll admit it, I fell for it multiple times until I realized that right? Like who hasn’t made that shitty $20,000 investment and carried that debt on their credit card and then had to face making another investment and then had the face making another until finally, someone who was worthy of the investment really showed up and helped create that change because that that last investment is the one that usually really pivots and of course there’s things that we make mistakes with here and there, but really looking at being able to have the wherewithal to keep going, right, That’s the hardest thing sometimes.

I noticed a theme around productivity in your expertise, have you got anything to share on that topic? Yeah, I think, you know, there’s this concept of how we should be these perfectionistic, you know, ideologies of what life looks like and I think that success has been defined by a lot of other people and that people don’t spend enough time, really understanding what success looks like for them and really building a business around what that looks like, so sure I’ve been on the phone calls with millionaires, multimillionaires in masterminds and things like that and they’re crying freaking out, losing their hair, Getting divorces, right? Because they’re so focused on this money aspect. Instead of really looking at what success looks like. I have known people who make $300,000 in their business and pay themselves more than those multimillionaires do and are way less stressed, way less anxious and actually are creating freedom in their life. And so really looking at that exchange, what is the business you want to build now?

Everybody want, most people don’t want to build these huge organizations, They love their boutique business because it supports their life. And when you have a business that supports you, you have a bigger impact. And so really looking at what is that real definition getting connected to? What that don’t care about the 10-year vision? I mean I care about it, right, but what’s what’s next year, what’s three years from now? Right. Is there a direction that you’re going in because most people are just running around like chickens with their heads cut off. Yeah, I have heard about the there is a version of your business which which makes your life hell. And often it’s the case that that’s like the biggest, biggest version of that Once upon a time, I was convinced to go for like 1000 employees or something like that. And I was like you think about like what that looks from a lifestyle perspective, what that looks like right? No and I mean I’ve done that like I’ve managed hundreds of people’s on teams and huge like billion dollar projects and things like that. I’ve been in organizations where I’ve been leading teams of that size.

I saw it firsthand, I experienced it, I don’t want it. I think it’s great. I think it’s wonderful that the organizations that have done that and typically when you look at those organizations it hasn’t been created in one lifetime, it’s been inherited by one other person. So what are you creating now? And are you creating something that you want? You know someone else to take over? I was talking to someone the other day and I was like yeah and and thinking about my exit strategy and that person was like you’re thinking about your exit strategy was like yeah in my building a business that I can sell or am I building a business that I’m just living off of? There’s a difference. And that changed that person’s perspective on what they were building and how they were going to build it and started really looking at what are those systems? What are those S. O. P. S. What are those processes that are repeatable? So that one you’re not creating dependency on any individual, right? Because that’s the biggest thing is having someone who’s a superstar. Well guess what? Everybody has their own dreams and their dream isn’t likely to work for the same person for the rest of their life. It’s great when it happens, if it’s a good fit. But we’ve got to stop pretending like live in this ideal world where people don’t change their minds, where people don’t quit, where bad things don’t happen.

We do have to in some way prepare for things so that we’re protecting our assets and our assets. Any advice for someone who has just lost superstar? Um I would take a step back and start looking at, you know, what is the business that you’re building and then where are you creating dependency and what contributed to that loss because the likelihood is it’s something that you did. Yes, those people have aspirations, but if they left unexpectedly then that has to do with poor communication, right? And that’s a leadership issue. And so I think part of that is really looking at how are you showing up as a leader in the business? What kind of culture are you setting? And what are the systems and processes that make people feel supported? And are you allowing them to grow? Are you basically hiring someone to stay in a role forever? Great point. You mentioned your exit strategy or you mentioned a exit strategy, have you thought about yours? Yeah, selling it. I’m really looking at, it’s why I had a choice at a certain point where I could niche down to really talking about me and my business as the lead boss, which there was a point in time where that was really becoming very popular for me or to kind of have this higher entity of action incubator.

And so that was really where that started. That seed was planted of looking at what would someone more likely invest in in terms of potential being bought out or you know, acquisition or whatever that looks like. And I thought that actually incubator was something that was a little bit more high level versus just cat the lead boss. I can brand myself and my business is me, I’m still the face of it. I always will be until I’m not. And so looking at if that is something I want to do, then my job is to make it as easy for someone else to step in as fast as possible. And that always comes down to systems and processes and documenting everything that we do so that it’s all transferable because that’s the that’s the intellectual property. It’s and how you do what you do, capturing your brilliance so that someone else can duplicate it because we’re special but we’re not that special. And how’s that going? Fantastic. I mean it takes a long time and I like to kick it to the back of the burner, you know, um it’s it’s it’s a slow process and it’s okay that it’s a slow process, especially someone who likes to move fast.

That’s something hard to reconcile. Um you know, one of the biggest struggles when we’re scaling is really, you know, building dependency on someone else, trusting that someone else can do the work. And part of that is putting in contingencies, knowing that someone can’t do it always better than us and trusting that someone can, that’s where I’ve seen a lot of failure is where ceo start getting back involved in the business of the day and they start messing up their teams because they can’t let go. Any biggest challenges that come to mind. I think the biggest challenges are looking at personal development when it comes to potential self sabotage. I think we are the thing that we have to look at to see what’s in our own way. And so, you know, it’s watching out for the should should I be doing this or that that’s an indicator that something’s off, right? So really kind of paying attention to our own thought processes, how we’re talking to ourselves, how we’re showing up in the world. And, you know, also when it relates to family and business. And so it is it is a holistic approach because business is just a piece of the label that I’ve put on myself.

And so looking at what are the other labels that I’m picking that I’m putting on, what are the ones I’m ripping off and just really kind of looking at the entire person because we bring our whole selves to business, like we do in life. So if there’s lots of should I? That’s something that you need to address. Yeah, when you’re not present. So if you’re in your business and you’re thinking about how I should be over here, right? Or if you’re over there and you should be over here, or if you’re feeling overwhelmed, exhausted all of that stuff, those are all big indicators that you’re not in flow. And so really looking at how do you create flow state? What what needs to be around, what’s the environment, who are the people? And then looking at questioning things. Am I going in the right direction? Am I still on target? And that has to do with engaging, help from people like you, from people like me to make sure that we’re on path because we can get so heads down. And this is a fun little thing to do when if you’re ever in a place where it snows is let’s say you’re in a yard, look across the way and see a tree that you’re gonna walk towards and then put your head down and keep your head down and think about walking towards that tree and then look up and you might have ended up in the complete opposite direction because we’re so heads down in our mind, we have an idea of where we’re going, but in actual physicality, we’re going in the wrong direction and that’s where we need buffers, right people who can help us um recover from hitting the wall sometimes and also help avoid hitting the wall at the same time interesting.

Biggest wins excluding the stories we talked about. I think the biggest win was getting my first client. I think that’s probably one of the hardest things to do is getting that first client after that it’s just you know figuring out how to do it again. But there’s been lots of wins along the way and I’m the first to admit that I’m one of those. Okay great. Now what’s next and doing that next thing and rolling into it And I think staying present and celebrating more of the small and the big things really helps raise the energetic vibration which also attracts abundance And so looking at that way of how are we showing up in life and doing it the way that we want to. So all of those things I guess you willing to share the story about your first client. Um I can’t remember my I think my so my first client was I honestly don’t remember but I remember the first couple and I remember I was going through coaching certification. I was still working in as a consultant full time and I there had realized this isn’t what I want to do.

I got my M. B. A. It was you know the high corporate consulting gig. Like I made it the american dream kind of thing. and I was living someone else’s life. And so as I was going through my coaching accreditation um because I had hired a coach and was like this is kind of cool. Um I we were part of the process and I had never thought about this was that we had to actively do what we were training on right? And they wanted us to get paid clients and I was like wait wait, wait I don’t know anything about marketing and sales. I don’t have a website, I have nothing and you want me to get a client. And so I went on a couple of websites and said hey this is what I’m doing, I’m looking for a couple of clients and I didn’t put out what the price point was and some of my first clients were $10 a session, $25 a session. But I was practicing my craft. I was being paid to learn to do something that I loved versus working for somebody else. And that joy of being able to do the thing and get better at it and work with someone and see the transformation that still sticks with me each time so that it’s that first client.

But it’s the the evidence, the impact, the proof right there in front of you. That’s the drive that’s the success. That’s that’s one of the biggest celebrations I can have every time. Well congrats on that. I think my my first client was about £7 an hour, write a similar price points that we, and let’s caveat this. But that is no longer the price point. But it was a lot of money at the time, right? Because this was on top of the day job and it was, it was fun money. And then when that fund money started being, oh, I can replace this, this other income and then finally leaving and, and really being in something full time. Like all of those are just, you know, and I appreciate you. Thank you for helping me reconnect to that because it’s been a while since I reconnected to those places and it’s, it does rekindle that love, right? It’s there. But sometimes like Fanning the flames is always nice. That’s great to hear it. I um before our episode, I checked out the podcast because you’re very busy podcasting.

How do you find it? Your podcast or mine just the process of it for yours. So, the process of yeah, so it all depends, right? I, when I first started podcasting, I had a structure that I was trained on and I hated it the worst. It was like, it was like, it was a nine minute show because cats have nine lives, Roll your eyes, everybody right now. It was like five questions in the same five questions and it just didn’t work for me. And so then that’s when I was like, I’m breaking the mold on this one. I gotta go, I gotta go rogue and then I went rogue all over the place and then I found my flow. I found the way that I like doing it. I started finding the kinds of people that I loved. And one of the things that I didn’t realize along the way was the very, my very first podcast guest monetized right? Like I have made hundreds of thousands of dollars off of my podcast efforts and it’s been wonderful. And I think that a lot of people don’t realize that there’s options, there’s options when it comes to strategies when it comes to podcasting and you can do it in a way that you love, just like you have, I mean, we talked about that the very beginning of this is the thing that you’re really passionate about and wanting to do more of.

And so I’m sure you have a similar process that you kind of figured out your way of doing it, that clicks and works for you and that came with what practice and building a habit being fully committed to the process. Everything we’ve kind of talked about today. Yeah. It’s kind of getting it wrong and realizing what you want to do. I mean, some people call it failing forward. I don’t know how much you like that, what makes a good host in your view. Someone who’s engaging. It’s hard to be interviewed by someone who just, you know, sits there and does nothing and doesn’t ask a question or maybe isn’t prepared or isn’t interested in the topic. I’ve had those two, I’ve had people yawn and I’m like, great, great feedback. I think that when someone loves what they’re doing, like honestly loves it. That just makes a great host, you can’t do it wrong when you really enjoy the thing that you do and it really conveys energetically.

So even if the questions are awkward or the process is a little stumbley right? The fact that the host is completely present really makes a huge difference. And so really looking at what is a podcast structure that supports you to do that. And if you don’t enjoy podcasting, release it, let it go. You don’t have to do it. There’s no rules. It’s one of the things I love to yell in my client’s faces when they’re like, but there’s no rules. There’s guidance’s, guidance and there’s best practices. Everything else is out the window. You get two right? You have the magic eraser, you get to write your chapter, you get to turn the page, you can get race rewrite whatever it is, but the powers are within the individual. Yeah, I’ve heard that said in relation to businesses and I do try and apply it to podcasts because essentially the same thing, right? I’ve heard it said, it’s your show. You know, it’s up to you, how it goes your house well, and this is like one of the critical pieces that people don’t get. So I talk about, um, you know, when when you’re speaking speaking is a very, I mean, especially with podcasters, a lot of podcasters who also speak right, it’s kind of goes hand in hand in hand. Oftentimes and people speak and it’s great.

However, when you speak to other people’s audiences, you’re renting an apartment, right? That’s not your community. You are speaking, it’s great. I love it. I’m not deterred by it. I speak as a strategy. It’s a wonderful addition to its one firework experience. And when you have one firework experience that connects your strength and your ideal clients interest. It’s still a rickety ladder, right? You want to pick a second one, even if you have to fire work experiences, let’s say you’re a speaker and a podcaster, it can still lean a little bit and crash over. But when you have three, at least that’s where stability is created and this is where you create an ecosystem, right? It’s not just a flash in the plan, one off strategies, you’ve seen people do it, there’s a five day challenge one time and then there’s a workshop over here and then there’s there speaking over here, but they’re not connected, There’s no strategy, there’s no intentionality. And so I think really looking at what is the podcasting role playing in your strategy or you’re just doing it to do it? Or you’re being intentional and, you know, focused and looking at what’s behind building up a successful podcast effort and that that’s building your house when you’re building your community with your people and it’s your strategy and we all know that wealth is created by building your own house and in your house, it’s your rules, We’re more comfortable doing things in our own house.

We can paint the walls whatever color we want. We don’t have the creepy craigslist roommate in that other, you know, in the apartment, right? We don’t have to redo things, we don’t have to be scared, right? It’s my house, my community, my people are here because I can be myself 100% and I think that’s a big piece that holds people back. They’re not really showing up fully as themselves. Thank you for that. And I do feel like you’ve done that today, and brought a lot of value, so appreciate it. I did say beforehand is a question I ask everyone that comes on the show. What does success mean to you? Success is choice having choice and whatever that looks like in terms of how you spend your time, how you spend your money, who you spend things with or on how you, what you do for yourself. And so choice is for me is is success and and having as much of it as possible and given that criteria, I was successful individual? Yes, very much. Yeah. Is there anything I should have asked you about today?

Why do I have a streak of red hair? No, there’s lots of things. I think you did an amazing job of asking questions that were engaging and thoroughly prepared, so I think you asked the right questions because things happen just the way they should. Thank you very much, I appreciate that. If people want to connect with you or hire you, where do they go? Well I like to share community and all that, so one of the things that I do is I host a podcast mixer every single month, it is complimentary and it’s for people who are speakers, podcasters, people looking to increase their visibility and connect with a really good heart center community. So this, bro marketers, you can, you know, don’t even pass go. Leave the board game. But you can find that at leadbossmixer.com and we meet every second Friday of the month at 12 PM Eastern and come get visibility opportunities, come share them, come, you know, connect with other people. My philosophy is, which I have a lot of, I’ve shared, is that you’re more likely to support someone you like than if you just know what they do, so come get to know people. Alright, well I reiterate, I really appreciate the value you brought today, you’ve been a great guest. Thank you Cat. Thank you for having me.