Digital Marketing News & Advice

Digital Marketing News – 07/10/2020

▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 30/09/2020

Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 23/09/2020

Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 10/09/2020

In today’s Digital Marketing News, here is what we learned this week: ▪️ Em & Nick – Trained in how to take calls, how to approach clients, protocols on packages/direct debits, etc. ▪️ Charlotte – There is a new Google Ads feature that allows you to implement and test ad variations across the account- this Read more about Digital Marketing News – 10/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 02/09/2020

Digital Marketing News – ▪️ Em – Video google ads, wordpress & SEO. Learnt that using grammarly (free version downloadable on laptop) can help point out problems with content writing. Can then be used as an add on in emails, content writing, websites etc. ▪️ Charlotte – If the client’s search console is linked to Read more about Digital Marketing News – 02/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 26/08/2020

Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]

Digital Marketing News – 19/8/2020

Digital Marketing News & What we learned this week: ▪️ Em – WordPress including how to create posts and pages, front end and back end etc. ▪️ Chloe – On Swydo there is a reports tool you can use where you can filter what metric there is, filter by campaign name etc. This is easier Read more about Digital Marketing News – 19/8/2020[…]

Digital Marketing News – 17/06/2020

Digital Marketing News Chloe – Looked into adding phrase match modified keywords to one of my accounts. The format for these keywords is e.g. +car.charger +for.sale meaning they are slightly less targeted than BMM match types. Although when trying to add to editor it did not recognise this format. Discussed this with Jake who suggested Read more about Digital Marketing News – 17/06/2020[…]

Digital Marketing News – 1/07/2020

Digital Marketing News Jake: Seasonality AdjustmentsI’d heard about this before but never used it. It looks useful for automated bidding during short Sales – Google recommends less than 14 days in length. E.g. end of month sales, bank holiday sales, Black Friday etc. where you expect a change in conversion rate. It could also be Read more about Digital Marketing News – 1/07/2020[…]

Digital Marketing News – 8/7/2020

Digital Marketing News Jake – New features on the Google Ads overview page: You can now view and apply recommendations. View optimisation score and create campaigns directly from the overview page. Chloe – Phone details reporting — Way to find out where the calls came from. Distinguish between dynamic calls & see if your client Read more about Digital Marketing News – 8/7/2020[…]

Digital Marketing News – 15/7/2020

Digital Marketing News Go to settings and move spam to show in labels otherwise you miss spam mail. Jake – Google have created a guide with checklists for everything needed for managing campaigns during Covid 19 – it also includes a second on adapting to industry trends. https://support.google.com/google-ads/answer/9790909Google have created a checklist. Billy – responsive Read more about Digital Marketing News – 15/7/2020[…]

Digital Marketing News – 22/07/2020

Digital Marketing News Charlotte – Similarly to keyword/performance planner, reach planner will help you plan content, targeting, budget etc. within Youtube campaigns. This will be good in the instance that the client is looking to run youtube ads and would like to see the data for the targeting options before implementing.  https://support.google.com/google-ads/answer/9427120?hl=en-GB Chloe – Conversion Read more about Digital Marketing News – 22/07/2020[…]

Digital Marketing News 12/08/2020

Digital Marketing News Tom – Investigating adverts on insta – ads on insta stories. Ad is recommended to be less that 15 seconds – there’s a story section where you swipe up. Instagram story advertisements is managed on Facebook.  Lucy – New recommendations feature on google ads editor which lets you bulk apply recommendations, as Read more about Digital Marketing News 12/08/2020[…]