What we learned this week: ▪️ Billy –Due to it being harder because of COVID to perform keyword research for some sectors it would be good to put together a sheet of keywords we have found to be get approved in different accounts to save us spending time researching for hours without the help of Read more about Digital Marketing News – 1/12/2020[…]
▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]
What we learned this week/client retention ideas: ▪️ Charlotte – When setting up analytics you can create a property that uses the old anayltics or both analytics 4 and universal analytics. This is useful when you don’t want to solely use Analytics 4. When you go to create a property just click the dropdown which Read more about Digital Marketing News – 17/11/2020[…]
Thomas Green here with Ethical Marketing Service. Today, I am answering business questions that have been requested. The first one is from Emma, and Emma asks, why do a lot of advertisements fail to help a business? Dan Kennedy used to talk about adverts and how most businesses, instead of trying to actually sell what Read more about Thomas Green Business Ask Me Anything[…]
▪️ Jake –Improvements to Smart Shopping campaigns to boost visibility during holiday sales using a new customer acquisition goal in order to help the Smart Shopping campaign optimise for new customers. This is available in the US but not sure about the UK. Visit this link for more info. ▪️ Em –For Black Friday sales Read more about Digital Marketing News – 27/10/2020[…]
▪️ Chloe – Reporting has become easier and quicker with drag and drop options. So for instance check overall ad performance quicker instead of having to exit out and then go to another campaign and check. Also location reporting (for some accounts) is only available through this method as not an option on the side Read more about Digital Marketing News – 07/10/2020[…]
Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]
In today’s Digital Marketing News, here is what we learned this week: ▪️ Em & Nick – Trained in how to take calls, how to approach clients, protocols on packages/direct debits, etc. ▪️ Charlotte – There is a new Google Ads feature that allows you to implement and test ad variations across the account- this Read more about Digital Marketing News – 10/09/2020[…]
Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]
Digital Marketing News & What we learned this week: ▪️ Em – WordPress including how to create posts and pages, front end and back end etc. ▪️ Chloe – On Swydo there is a reports tool you can use where you can filter what metric there is, filter by campaign name etc. This is easier Read more about Digital Marketing News – 19/8/2020[…]