Life’s Non-Conformities With Salman Raza

Thomas Green here with Ethical Marketing Service. On the podcast today we have Salman Raza. Salman, welcome. Thank you. Thanks for having me. It is a pleasure would you like to take a moment and tell the audience a little bit about yourself and what you do? Yeah, thanks. Well I’m Solomon Raza as you Read more about Life’s Non-Conformities With Salman Raza[…]

High Performance With Rachel Chung

Thomas Green here with Ethical Marketing Service. On the podcast today, we have Rachel Chung. Rachel, welcome. Hello. Thank you so much for having me, Thomas. I’m so glad to be here. It is my pleasure. Would you like to take a moment and tell the audience a little bit about yourself and what you Read more about High Performance With Rachel Chung[…]

Influencer Marketing With Gordon Glenister

Thomas Green here with Ethical Marketing Service. On the podcast today we have Gordon Glenister. Gordon, welcome. Welcome to you too. Lovely to see you, Thomas. It’s good to see you. Would you like to take a moment and tell the audience a little bit about yourself and what you do? Absolutely. So, I’m an Read more about Influencer Marketing With Gordon Glenister[…]

Thomas Green On Setting Goals

Thomas Green here with Ethical Marketing Service. Today, I’m going to talk to you about goal setting. Now, previously when I’ve heard, let’s say, motivational speakers, talking about goal setting, it’s a very encouraging activity to do but there often isn’t an explanation that goes along with why goal setting is a powerful activity. There’s Read more about Thomas Green On Setting Goals[…]

Digital Marketing News & Advice

Digital Marketing News – 22/12/2020

 ▪️ Lucy –New Google Ads Help Announcement – New resources for managing campaigns during covid19. A single destination with product guidance and business considerations for managing your campaigns through COVID-19. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behavior. Full guides and checklists are available to Read more about Digital Marketing News – 22/12/2020[…]

Thomas Green Announces the Best 2020 Christmas Tv Ad | the Wonderbly Moment

Thomas Green here with Ethical Marketing Service, this is my last video on the topic of Christmas adverts in 2020 and after watching about 40 of them and becoming a bit of a scrooge and seeing so many ads which don’t show any of their products and don’t tell you where and how to buy Read more about Thomas Green Announces the Best 2020 Christmas Tv Ad | the Wonderbly Moment[…]

Digital Marketing News & Advice

Digital Marketing News – 25/11/2020

▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 30/09/2020

Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 23/09/2020

Lucy – There is a new feature for display ads where you can add a colour to make it stand out more. This can align with the brand, logo or client requested colours Billy – A limit of smart shopping ads. If there are already 2 ads in the campaign (active or paused) it won’t Read more about Digital Marketing News – 23/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 26/08/2020

Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]

Digital Marketing News – 19/8/2020

Digital Marketing News & What we learned this week: ▪️ Em – WordPress including how to create posts and pages, front end and back end etc. ▪️ Chloe – On Swydo there is a reports tool you can use where you can filter what metric there is, filter by campaign name etc. This is easier Read more about Digital Marketing News – 19/8/2020[…]

Measurement Improves Performance

Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about the principle “measurement improves performance”. Measuring the response of your digital marketing, allows you to know what to do more of & what to do less of. There are some metrics which make it immediately clear if what you Read more about Measurement Improves Performance[…]