Digital Marketing News & Advice

Digital Marketing News – 1/12/2020

What we learned this week: ▪️ Billy –Due to it being harder because of COVID to perform keyword research for some sectors it would be good to put together a sheet of keywords we have found to be get approved in different accounts to save us spending time researching for hours without the help of Read more about Digital Marketing News – 1/12/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 25/11/2020

▪️ Em & Jake –When there are issues with first page bids being really high, look into factors such as:– Make sure to set a CPC limit to not waste ad spend– Work on relevance/Quality score– Look into Different page send traffic to, possible speak to the client about creating a more relevant page, this Read more about Digital Marketing News – 25/11/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 17/11/2020

What we learned this week/client retention ideas: ▪️ Charlotte – When setting up analytics you can create a property that uses the old anayltics or both analytics 4 and universal analytics. This is useful when you don’t want to solely use Analytics 4. When you go to create a property just click the dropdown which Read more about Digital Marketing News – 17/11/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 27/10/2020

▪️ Jake –Improvements to Smart Shopping campaigns to boost visibility during holiday sales using a new customer acquisition goal in order to help the Smart Shopping campaign optimise for new customers. This is available in the US but not sure about the UK. Visit this link for more info. ▪️ Em –For Black Friday sales Read more about Digital Marketing News – 27/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 21/10/2020

▪️ Chloe – Update to housing, employment + credit ads – meaning you can’t target specific demographics or zip codes (only applicable to North American accounts) To remove restriction go to Editor > Keywords & targeting > remove all age/gender/household income. Learn more ▪️ Charlotte – Google data studio for search console report Example | Read more about Digital Marketing News – 21/10/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 30/09/2020

Tom – On Linkedin, it is important when choosing certain hashtags and how you go about looking at the volume on each hashtag Useful link Billy – Set up two new campaigns for charity account this week – one for sponsoring and donating – didn’t know whether this includes ad copy. Learnt it is best Read more about Digital Marketing News – 30/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 02/09/2020

Digital Marketing News – ▪️ Em – Video google ads, wordpress & SEO. Learnt that using grammarly (free version downloadable on laptop) can help point out problems with content writing. Can then be used as an add on in emails, content writing, websites etc. ▪️ Charlotte – If the client’s search console is linked to Read more about Digital Marketing News – 02/09/2020[…]

Digital Marketing News & Advice

Digital Marketing News – 26/08/2020

Digital Marketing News & What we learned this week: ▪️ Em – Watched Youtube Videos on how to optimise a business’s Linkedin Profile, drafted and uploaded Tom’s linked in profile. Included things to entice readers in regards to Profile Headline, About You Section & Employment History. This includes in the Profile Headline, add stars to Read more about Digital Marketing News – 26/08/2020[…]

Thomas Green Answers Google Ads Questions

Good Afternoon, this is Thomas Green with Ethical Marketing Service. Today I’m going to answer some frequently asked questions regarding Google Ads, and the first question is: How do I know what to spend on Google Ads? This is one that we get regularly and I think it’s a similar question to… What should I Read more about Thomas Green Answers Google Ads Questions[…]

New Google Ads Location Insertion & Why It’s Important

New Google Ads Location Insertion & Why It’s Important Thomas Green here with Ethical Marketing Service. Today I would like to talk to you about New Google Ads Location Insertion & Why It’s Important.. A newly released feature by Google within Responsive Search Ads. It is called Location insertion. Before I share with you why Read more about New Google Ads Location Insertion & Why It’s Important[…]